LIFTOFF! Leadership and Product

Lessons from the First 90 Days at FEN

Kids (A Story)

Jen MacLeanCasual Connect

Europe17 February 2016

Insert Title HereWHat’s a Poptropica and Who is this Person? Does she have a Funbrain?

Insert Title HereFEN Kids in Fall 2015

The first part of FEN’s new journey was understanding what’s happening in the world around us.

What’s changing quickly? what do we expect to happen? What are the biggest threats? Where’s the buried treasure?

● Collect Data● Engage experts● Research research research!

Insert Title HereCharting a Path Forward for FEN Kids: Viewing the Map

Insert Title HereCharting a Path Forward for FEN Kids: Early Exploration

Where are we going? where could we go? How do we decide?

● Ask the tough questions● Competitive analysis● Critical self-evaluation● individual discussions

There’s great stuff happening at FEN!

● Passionate Team!● Strong brands!● Great organic user

acquisition!● Dedicated fan community!● Gender diversity!

Insert Title HereCharting a Path Forward for FEN Kids: Discovering Magic

FEN Kids has its share of villains in the story

● Old technology in a rapidly changing world

● “Corporate” Culture● Skill gaps● Audience Ages Up More quickly● regulatory compliance (and lack

thereof amongst competitors)● Unclear Identity: Are we making games

or telling stories?

Insert Title HereCharting a Path Forward for FEN Kids Fighting the EVIL Dr. Hare

Like any great adventure, we need our hero’s journey! It’s time to (prepare to) cross the threshold!

How do we turn the FEN Team into the heroes of the adventure? How do we empower, excite, and motivate them?

How do we start to deliver on our vision of creating the best kids educational and entertainment adventures in the world?

Insert Title HereCharting a Path Forward for FEN Kids: Planning the Adventure

?

Insert Title HereWhat’s next?