lifted: a look at airport typography
DESCRIPTION
This book discusses the important role typography plays within every major airport.TRANSCRIPT
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about the airport that makes us instinctively feel rushed?
Maybe it’s the pace of other passers by. The sudden time
change in your departure. Or perhaps it’s the knowledge
that you’ll soon be on your way to your final destination. This
sense of urgency creates the need for useful navigation, as
well as clarity and organization.
Airport type is on a mission to communicate quickly
and effectively. With time as a factor, the environment
becomes an obstacle leaving big and bold type to navigate.
While this somewhat mundane appearance might not be
the most interesting or elaborate, it does it’s job and it does
it well. This book will explore the navigational, commercial,
and practical uses of typography seen both inside and
outside of the Kansas City Airport. And who knows, maybe
for a fleeting moment, you just might be able to slow down.
WHAT IS IT 06
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“The large print giveth and the
small print taketh away”— TOM WAITS
07
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“Geometry can produce
legible letters but art
alone makes them
beautiful. Art begins
where geometry ends,
and imparts to letters a
character trascending
mere measurement”
— PAUL STANDARD
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THE ART OF WAYFINDING Signage constitutes a
small but highly visible
category of typographic
design. In order for it to
be successful, it must
be thoroughly studied
and planned out. This
signage can be static,
walk-by or drive-by, and
this should influence the
typeface choices and
treatments you use. To
design effectively, it is
also helpful to know the
materials and fabrication
methods to be used.
Their characteristics and
limitations affect how
the type will behave in its
final form (for example,
thin strokes might appear
thicker or even thinner
depending on how they
are produced).
WHAT IS THE GOAL OF THE SIGNAGE?
WHAT ARE YOUR TARGET AUDIENCE’S DEMOGRAPHICS?
FROM WHAT DISTANCES DOES THE TYPE NEED TO BE SEEN & UNDERSTOOD?
HOW MUCH TIME DOES THIS AUDIENCE HAVE TO VIEW & READ THE SIGN?
1
2
3
4
Four questions that should be thought about when designing this type include:
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“The devil himself had probably redesigned
Hell in the light of information he had gained
from observing airport layouts”
— ANTHONY PRICE
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Hamburgefonstiv
Hamburgefonstiv
Hamburgefonstiv
COMMON GROUND
HELVETICA NEUE
INTERSTATE
Southwest Airlines
American Airlines, Lufthansa, Philippine Airlines, and the British Airports Authority
Charles De Gaulle International Airport
FRUTIGER
THERE IS NO UNIVERSAL TYPEFACE
DESIGNATED AS THE “SIGNAGE FONT”, BUT
THERE ARE SOME LEADERS OF THE PACK.
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Hamburgefonstiv
Hamburgefonstiv
Hamburgefonstiv
JetBlue Airways
Swiss International Airlines, Frankfurt Airport, and the Royal Air Force
Colgan Air
UNIVERS
DIN 1451
EUROSTILE
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and symmetry are found throughout
the airport, and remain an important
element of its structure and make
up. Consistency and similarity are
key when helping visitors navigate
in unfamiliar places.
REPETITION
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AN OVERWHELMING AMOUNT OF
INFORMATION LIES WITHIN THE WALLS
OF THE AIRPORT, BUT IT IS UP TO YOU TO
DECIDE WHAT TO DO WITH IT
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ALTHOUGHthere are positive things
pronounced within the
typography found in KCI,
there is still plenty of room
for improvement. Perhaps
the sheer amount of signage
we are often faced with in a
public space like the airport
only causes us to begin
to tune it out. This white
noise can begin to have a
“sensory overload” effect
where the sheer volume of
type and signage cause us
to disregard their messages
all together. This may also
happen when there is a
lack of consistency in the
organization or appearance
of this navigation system.
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AN OVERWHELMING AMOUNT OF
INFORMATION LIES WITHIN THE WALLS
OF THE AIRPORT, BUT IT IS UP TO YOU TO
DECIDE WHAT TO DO WITH IT
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ANOTHER ELEMENT OF EXTERIOR AIRPORT SIGNAGE
INCLUDES LED LIGHTING. THIS TYPE OF LIGHTING IS
SEEN EASILY FROM THE ROAD DAY OR NIGHT, AND
CAN BE UPDATED AND CHANGED INSTANTLY.
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of typographic navigation is
not just limited to passengers.
There is nearly as much
signage for airport staff and
operations as there are for the
public: signs restricting access,
instructional directions, and
even information for the planes
themselves. The relationship
each person has to this space
drastically changes the way
they interpret and perceive
it. For instance, a passenger
would never take note of the
numbers flicking by on the
runway, just as an employee
would not follow the signs for
boarding. How are we able to
tune out certain pieces of type,
but not others? The answers
lie within location.
THIS SYSTEM30
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“It’s no coincidence that in no known
language does the phrase ‘As pretty as an
airport’ appear.”
— DOUGLAS ADAMS
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TYPOGRAPHIC DECONSTRUCTIONMOST COMMON COMMERCIAL PLANE ON EARTH
AIRLINE LOGOMODEL NO.
TYPE LOCATIONS MAY VARY BY AIRCRAFT / AIRLINE
EMERGENCY
EXIT SIGNAGE
INSTRUCTIONAL
SIGNAGE
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PLANE NUMBER
NATIONAL FLAG
REGISTRATION
NUMBER
SECONDARY
AIRLINE LOGO
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37Incredible amounts of thought go into the layout,
structure, and design of the world’s airports, and
Kansas City International Airport is no different. Tying
into the concept of wayfinding and navigation is the
overall gridwork of the airport and the order in which its
inhabitants encounter its contents. Upon the approach
of the airport from the road, unfamiliar eyes seek out
the first nods of help, the all-familiar highway sign. As
you approach, you are inundated with airline names,
terminals, gates, and parking signs, all items that are
taken for granted by those who frequent the area regularly.
For a passenger, this use of type remains relevant, new,
and important, and therefore is never overlooked.
AS A PASSENGER
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aimed at the public takes front and center.
It remains out in the open, generally large
and bold, for easy and quick viewing
by a hurrying passerby. Methods of
transportation like shuttle buses, taxis,
and rental cars line the circle drives with
their signage, demanding your attention.
Inside, passengers are beckoned by flight
numbers, gates, and security clearances.
It’s no surprise that many of the obstacles
in your way have been put there for the
purpose of security and safety, which adds
even more complication to the visual flow
and consistency.
TYPE
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SIGNAGE FOR THE PUBLIC IS USED LARGELY FOR
NAVIGATIONAL PURPOSES, HEAVILY
FOCUSED ON TRANSPORTATION.
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“Did you ever notice that the first piece of luggage
on the carousel never belongs to anyone?”
— ERMA BOMBECK
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ATLORDLHRHNDLAX
DFWFRACDGAMSDEN
PHXLASMADIAHHKG
ATLANTA DALLAS PHOENIX
LAS VEGAS
MADRID
HOUSTON
HONG KONG
FRANKFURT
PARIS
AMSTERDAM
DENVER
CHICAGO
LONDON
TOKYO
LOS ANGELES
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PHXLASMADIAHHKG
MSPDTWDMKSFOMIA
JFKLGWEWRSINNRT
PEKSEAMCOYYZSTL
MINNEAPOLIS NEW YORK CITY
NEW YORK CITY
SAINT LOUIS
TORONTO
ORLANDO
SEATTLE
BEIJING
DETROIT
BANGKOK
SAN FRANCISCO SINGAPORE
NEWARK
MIAMI TOKYO
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— HENRY MINIZBURG
“That’s the trouble with
flying: We always have to
return to airports. Think
of how much fun flying
would be if we didn’t have
to return to airports.”
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this use of typography is logical, practical, and important
for the functionality of the airport. Without this set of
instructions, warnings, or markings, the entire inner
workings of the KCI would be non-existent. What is
often overlooked by the public, such as baggage claim
loading, landing markers, and specifics like pilot controls,
become essential to the individuals who make these
operations possible.
ESSENTIALLY,
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TYPOGRAPHY BEHIND THE SCENES PROVIDES AN
INTERESTING AND DETAILED LOOK AT HOW THE
OTHER SIDE OF THE AIRPORT FUNCTIONS.
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SERVICE EQUIPMENT, OPERATIONAL MACHINES,
AND APPLIANCES ALL DISPLAY IMPORTANT
MESSAGES ESSENTIAL TO THE AIRPORT STAFF.
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UNDERSTANDING TYPE
58
The reason we become
desensitized to so much of
this type is because it is not
meant for us, and we know
that. What is important is
that the people who it is
meant for understand it and
take it seriously. Imagine if
a pilot could not understand
the radar, or a plane repair
worker could not figure out
the assemblage of parts? It is
because of this familiarity that
our minds recognize certain
type as important, and other
type as frivolous. Without this
“filtration” system of viewing
type, our daily lives would be
even more inundated with
typography than what we are
used to.
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64a language that unites us all, whether we tend to realize
it or not. The symbol, sometimes referred to as an icon or
pictogram, carries meaning with it that many words cannot.
When used correctly these symbols pose as a simple and
beautiful solution to marking a sign or space. The true beauty
is not found within the form, but within its ability to reach
a virtually limitless audience without the need for words.
THERE IS
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THE AIRFIELD MIGHT JUST BE THE MOST
CRUCIAL LOCATION WITHIN THE ENTIRE AIRPORT.
WITHOUT SYMBOLS AND SIGNAGE, THE ENTIRE
OPERATION COULD BE JEOPARDIZED
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INTERNATIONAL FLAGS ON AIRPLANES ARE
PRINTED IN REVERSE ON ONE SIDE TO MIMIC
THE VIEW OF AN ACTUAL FLAG FROM SPECIFIC
POINTS OF VIEW.
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“The whole visible
universe is but a
storehouse of images
and signs to which
the imagination will
give a relative place
and value; it is a sort
of pasture which the
imagination must
digest and transform.”
— CHARLES BAUDELAIRE
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typical signage, symbols and icons are designed to
communicate clearly and effectively while maintaining
a big and bold appearance. Clarity is essential in the
output of the symbol, as there is usually minimal to
no supporting text to help clarify what each symbol is
portraying or representing.
SIMILAR TO72
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FREQUENTLY SUBTLE AND UNNOTICED,
THESE SYMBOLS COMMUNICATE VERY
SPECIFIC INSTRUCTIONS, HELP, AND
DIRECTIONS IN A MATTER OF SECONDS.
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the airport remains a place that is in constant flux and
movement. It is up to us to decide how to interpret,
process, and use this type to better suit us in the
instance that we need it. In just one fleeting moment,
we enounter hundreds of these uses that tend to get
lost in the background due to its sheer volume. What
upholds importance is that this type is on a mission to
direct, inform, and assist all who come in contact with
and use it. It is this role that becomes so important when
implemented into our lives and has a lasting impression
on our minds as we continue onto our final destination.
IN CONCLUSION 79
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