lift social 2016: uri bar-joseph - the blueprint for social success
TRANSCRIPT
![Page 1: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/1.jpg)
The Blueprint for Social Success:Setting the Foundation for a Breakthrough Year
Uri Bar-Joseph | Simply Measured
![Page 2: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/2.jpg)
@uribarjoseph | #LIFTSocial
Excellence starts with solid foundations
When I was young, I had to learn the foundations of basketball. You can have all the physical ability in the
world, but you still have to know the foundations.- Michael Jordan
![Page 3: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/3.jpg)
@Your Twitter Handle | #LIFTSocial
Strategy Programs Measurement
![Page 4: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/4.jpg)
@uribarjoseph | #LIFTSocial
![Page 5: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/5.jpg)
@uribarjoseph | #LIFTSocial
Strategy
![Page 6: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/6.jpg)
@uribarjoseph | #LIFTSocial
CompanyCustomers Competitors Collaborators Context/ Conversations
Channels Content Campaigns
![Page 7: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/7.jpg)
@uribarjoseph | #LIFTSocial
Who
What When
WhereWhy ???
![Page 8: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/8.jpg)
@uribarjoseph | #LIFTSocial
![Page 9: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/9.jpg)
@uribarjoseph | #LIFTSocial
Customers
Who
What
When
Where
Why
![Page 10: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/10.jpg)
Speaker:
@uribarjoseph | #LIFTSocial
Your Plan
Channels
Content
Campaigns
![Page 11: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/11.jpg)
@uribarjoseph | #LIFTSocial
Programs
![Page 12: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/12.jpg)
@uribarjoseph | #LIFTSocial
![Page 13: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/13.jpg)
@uribarjoseph | #LIFTSocial
What marketers are saying
![Page 14: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/14.jpg)
@uribarjoseph | #LIFTSocial
Maintenance &Management
Day in a life
Running campaigns
Answering (stupid)
questions
![Page 15: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/15.jpg)
@uribarjoseph | #LIFTSocial
The Social Marketing “Sophistication” CurvePo
tent
ial B
usin
ess
Val
ue
Sophistication
Social Management
Social Campaigns
Publishing
CommunityBuilding
ResponseManagement
Profiles
PlannedCampaigns
Real-timeCampaigns
WOMCampaigns
Integrated Marketing Campaigns
![Page 16: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/16.jpg)
@uribarjoseph | #LIFTSocial
Measurement
![Page 17: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/17.jpg)
@uribarjoseph | #LIFTSocial
You only improve what you measure…
![Page 18: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/18.jpg)
@uribarjoseph | #LIFTSocial
![Page 19: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/19.jpg)
@uribarjoseph | #LIFTSocial
![Page 20: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/20.jpg)
@uribarjoseph | #LIFTSocial
![Page 21: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/21.jpg)
@uribarjoseph | #LIFTSocial
Marketing
Brand
Attitude Awareness
Active association
Passiveassociation
Sentiment/Traits
Exposure Repetition
Reach Impressions
Demand(Sales)
Connections Action
Offers/Promotions
Conversions
Targeting Messaging
Objective
Goal
How to
Keymetrics
![Page 22: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/22.jpg)
@uribarjoseph | #LIFTSocial
Know your KPIs
Mentions
Profiles
PublishingCommunityBuilding
ResponseManagement
PlannedCampaigns
Real-timeCampaigns
WOMCampaigns
Integrated Marketing Campaigns
Followers Engagement,Sentiment
Mentions,Response rate,Response time
All in campaigns,plus:per influencerper topics
Conversioncontribution
EngagementImpressionsConversionsSOVSentiment
Per campaignPer contentPer postPer media typePer Channel
SOVcontribution
![Page 23: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/23.jpg)
@uribarjoseph | #LIFTSocial
Putting it all together
![Page 24: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/24.jpg)
@uribarjoseph | #LIFTSocial
The blueprint for social success
SOVcontribution
![Page 25: LIFT Social 2016: Uri Bar-Joseph - The Blueprint for Social Success](https://reader031.vdocuments.mx/reader031/viewer/2022022414/5870692c1a28ab48378b5ad1/html5/thumbnails/25.jpg)
QUESTIONS
#LIFTSocial