lifestyle media group - retail presentation

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SELF-QUALIFIED LEAD GENERATION SPECIALISTS Retail-v4.09

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SELF-QUALIF IED LEAD GENERATION SPECIALISTSRetail-v4.09

Lead Generation at its Best . . . Lifestyle Media Group, established in 1998, has over 15 years of online marketing and lead generation experience and is the UK’s most highly targeted lead generation specialist.

Our flagship brands, Catalink.com and TravelBrochures.co.uk, are used by millions of households across the UK.

Our clients range from mail order companies to high-street retailers, tourist boards to multinational holiday and travel companies, political parties to charities, all with one thing in common... the message they want to convey.

Whether it is “buy my products”, “vote for my party”, “visit my county”, “fly with me” or “help my cause” they all want to engage directly with new consumers and realise lead generation offers them the perfect opportunity.

We have 2.5 million adult members (growing by 30,000 every month), generating over 4 million page views across our network of sites and ever expanding network of high-profile partners.

A Selection of Our Unique High Profile Direct Partners

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Back to Basics – Lead Generation . . .

Lead generation ISN’T like Google’s Pay Per Click (PPC) where you

bid on keywords and hope an unknown visitor you have just paid

Google £1.50 to click your advert, goes on to make a purchase.

What you pay for with lead generation IS the actual name,

address and email address of a person who has purposefully

shown a genuine interest in your brand.

Lead generation ISN’T like list rental where you rent a million

“one-time-only-use” names and send out costly “one-off” mail

shots or email campaigns. What you pay for with lead generation

IS a prospects contact details you keep for life, consumers you

can communicate with, contact by email, conventional mail or

even SMS and use as many times as you want.

It’s all in the definition! So, let’s make sure we are all on the same page . . .

Lead generation ISN’T like an affiliate program with costly upfront

setup fees and maintenance fees, with no guaranteed returns and

commission rates driven up by your competitors. What you pay for

IS a pay-for-results only service based on a budget you can

control with no large setup fees or monthly maintenance and no

commission, just a one-lead-one-payment basis.

Lead generation ISN’T like printed adverts with big upfront costs

for limited space reaching a largely miscellaneous audience and

providing little or no ROI tracking. What you pay for IS unlimited

space to engage with a targeted audience who you can track and

identify as they request your literature or click through to your

website.

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All Forms of Literature . . . We provide lead generation services for a wide range of clients across a wide range of formats. Whether you have a traditional printed catalogue/holiday brochure, a downloadable PDF, online flash brochure or simply an eNewsletter, LMG will help you grow your customer base.

Using proven methods, we introduce precisely the type of consumers who are a match for your brand:

LMG Puts You in Control of Your Lead Generation allowing you to:

Build targeted permission-based customer email and address listsBuild your brand awareness from within a new environmentAcquire new customers who otherwise may never have come across your brandChoose with whom you want to engageChoose how many new leads you needChoose how much you want to spend

Digital Signups

Traditional Paper Requests

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Standard Features . . . You are provided with a dedicated page on the Catalink and Travel Brochures websites with unlimited space for your company/literature description, an image to promote your literature/newsletter and a link to your website. You can then:

Choose relevant categories in which to feature your literatureAdd up to 20 keyword tags to enhance search results furtherSet your own budget to ensure there is no wasted expenditure

You only attract genuinely interested consumers.

And remember...

No Setup Fee No Subscription FeeNo Annual FeeAnd you only Pay for Results

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Enhanced Features . . .

Video Capabilities

Extra ImagesIf you wish to add an additional image to your page, we can accommodate that.

Improving your Google PageRank. Every company wants to appear as near the top of Google natural searches as possible. LMG websites enjoy very high Google PageRanks of 6-7. Over time, this powerful “inbound” open web link from one or more LMG websites will effectively help to increase your own website’s Google PageRank (for more details on Google PageRank please visit http://en.wikipedia.org/wiki/PageRank).

VideoHave you spent a fortune producing a commercial or short video? We can embed it into your page alongside your text so that visitors can watch it while reading about your company.

Open Web Link &Extra Image

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Increased Reach with Partnerships

We have established and continue to develop new relationships with leading media companies and other high profile partners, all of whom embed our lead generation platform within their website and drive their visitors to it. These partner sites dramatically expand the reach of LMG and the audience it attracts.

Our clients feature on partner sites in much the same way as on LMG. This “front page advertising” provides excellent increased promotion and brand awareness and enables you to reach specific consumer audiences as they:

Visit their favourite newspaper portalEnjoy their chosen TV or Radio programmeMake use of lifestyles sitesArrange a trip, move house or seek advice

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A Selection of Our Retail Clients . . .

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