lifestyle magazine

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Post on 21-Jun-2015

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  • 1. Raka Pamungkas The London School of Public Relations MA in Communication Studies

2. Company Snapshot Founded April 2008 Company PT. MNI Entertainment, a part of MNC Group Partners HighEnd Teen, MNC Network - Indovision Distribution Indonesia ++ Employees about 75 total 3. Annual Events The Masterpiece I Fashion Week with MNC Life Style 50 Beautiful Women 4. Strength English content Sophisticated look & packaging Regular exclusive events for the society 5. Weakness Niche readers Limited distribution Too Selective Objectivity 6. Selling Point Referring to the MNC Group Prestigious and Narcissistic Niche yet General Life is wonderful Fabulous + Educating 7. Thank you