lifeline homeopathic
TRANSCRIPT
ABOUT THE COMPANY
SBL is the largest and well known Homoeopathic medicine manufacturing company
of Asia. SBL's first state-of-the-art Manufacturing unit was set up in 1983, in
collaboration with Laboratories Boiron of Lyon, France, the world leader in this line
since 1932. SBL's 2nd similar unit was put up in Jaipur and 3rd in Haridwar.
In India SBL is the first Homoeopathic company with ISO 9001: 2000
certification(Certified by TUVNORD of Germany, earlier which was known as
RWTUV) and the ONLY company having its R&D unit approved by Ministry of
Science & Technology, Govt. of India.
SBL is the leading homoeopathic medicines manufacturing company in India offering a wide range of world-class homoeopathic remedies including generics, single remedies, bio-chemic/combinations, as well as specialities.
The company started activities in 1983 as Sharda Boiron Laboratories Ltd. in collaboration with Laboratories Boiron of Lyon, France, World Leader in the line since 1932. Boiron assisted in setting up state-of-the-art air-conditioned manufacturing facilities at Sahibabad and establishing production and testing processes of international standards.
SBL companies location.
SAHIBABAD WORKS
JAIPUR WORKS
HARIDWAR WORKS
The tradition of observing global benchmarks has been maintained and indeed enhanced over the years.
Manufacturing facilities have been augmented with affiliate units at Jaipur and Haridwar, matching and surpassing the standards already set.
The augmented SBL PVT. LTD. will continue to abide by the corporate motto:
The First Homoeopathic Company in India with ISO 9001:2000 Certification
India's only homoeopathic company whose Research & Development is approved by Ministry of Science & Technology, Govt. of India.
Issued by
SBL PVT LIMITED, SBL House, 2 Commercial Complex, Shrestha Vihar, Delhi-110092 Tel. : +91-11-22161934/35, 22165145, 22162239 Fax: +91-11-22162353, 22149221E-mail : [email protected] Visit us at www.sblglobal.com
SBL-FOCUS ON QUALITY
What distinguishes SBL on India's Homoeopathic scene is its :NON- NEGOTIABLE FOCUS ON QUALITY.
Efficacy of homoeopathic therapy hinges on the integrity of the producer of the medicine. SBL excels on this parameter and forever seeks to enhance its leadthrough technology, Research & Development, and clinical trials.Quality parameters of the official pharmacopoeia are surpassed by in-house specifications, 'G.M.P. - grade' processing, and stringent testing at all stages. SBL is the only homoeopathic pharmaceutical company in the country to have ISO 9001 : 2000 certification (Certified by TUVNORD of Germany, earlier which was known as RWTUV).
The quality assurance system at SBL is constantly being upgraded for reaping benefits in terms of quality, productivity, and lasting customer relationship.
The result is a product that delivers the healing that it promises.
AUTHENTIC FEEDSTOCK
Herbs, minerals and organic feedstock of stringent specifications are from quality vendors in the country and abroad. Organic herbs (grown without the use of fertilizer and pesticides), are collected at the appropriate time for maximum richness in active constituents.
For maximizing efficacy of the medicines, stress is placed on using fresh herbs as far as logistically feasible. This involves heavy investment in infrastructure for procuring and processing herbs in bulk in season and storing the mother tinctures in sterile condition. No cost or effort is spared for ensuring this.
EXTRA-NEUTRAL ALCOHOL
Extra Neutral Alcohol (ENA) has defined specification by Bureau of Indian Standards (BIS is formerly known as ISI). The ENA procured by us is of highest
purity even beyond BIS specifications which is available with only selected few distilleries.
The ENA is transported and stored in high grade stainless steel containers and storage tanks to avoid any contamination or interaction with metal during transportation or storage. Thereafter, this high grade ENA is further filtered through 0.2 micron filters of millipore which are normally used by I.V. Fluid manufacturers to eliminate all contamination and impurities if at all present.
DEMINERALIZED WATER Demineralized water is used in the manufacturing process and for washing bottles, tubes, micropipettes, etc.
STAINLESS STEEL VESSELS
Stainless steel containers, and weights for Hydraulic presses, are used as safeguard against metallic contamination.
BOTTLING
Bottles made of neutral glass, washed with demineralized water, and dried at 150° Celsius for complete sterilization, are filled under dust-free laminar flow housing. This ensures complete purity of the contents.
LABORATORIES
SBL's laboratories are equipped with sophisticated instruments for testing the authenticity of raw materials and other inputs, for process control, and for assurance of quality of the finished products.
Some of the instruments used are: Gas Liquid Chromatograph (GLC), Thin Layer Chromatograph (TLC), Ultraviolet Spectrophotometer, High Performance Thin Layer Chromatograph (HPTLC), KF (Karl Fischer), Polerimeter, Viscometer and others.
A unique feature is microbiological laboratories for assuring absolute sterility of medicinal products.
Microbiological testing of all liquid specialities are done for checking bacterial
contamination if any.
Gas Liquid Chromatograph
Microbiological Test
India's only homoeopathic company whose Research & Development is approved by ministry of Science & Technology, Govt. of India
.
FOCUS ON RESEARCH & DEVELOPMENT
Continuous Research & Development are the backbone of SBL's product and process development, testing methods and validation of efficacy of existing and new products.
STANDARDIZATION
In-house specifications of herbs and other inputs and finished products are developed and updated constantly for optimal advantage.
UPGRADATION OF EXISTING PRODUCTS
Efficacy of products in the company's portfolio is kept under constant review and means are developed for enhancing the same.
NEW PRODUCT DEVELOPMENT
New remedies are developed for common and chronic diseases, wherever appropriate.
PROCESS DEVELOPMENT
Manufacturing and testing methods are upgraded as an ongoing activity.
CLINICAL TRIALS
Clinical trials are conducted through well-known hospitals and independent medical practitioners for existing products as well as those under development.
Clinical trials are not only time consuming but require complete infrastructure to conduct and monitor them which is often neglected by many homoeopathic companies. SBL spares no effort to subject its specialities to exhaustive clinical trials at reputed hospitals / institutions through reputed doctors / professionals before launching them in the market.
Detailed clinical trial reports are available on request.
NEW DRUG PROVING ( HOMOEOPATHIC PATHOGENIC TESTING )
New drugs and partially proved drugs are taken up for proving to find their therapeutic action. 3 drugs have already been proved which are:
1. Azadirachta indica folia 2. House dust allergen 3. Moringa oleifera
Through its R&D effort, SBL is able to constantly enhance the efficacy of its remedies, develop new remedies, utilize the curative qualities of new materials for relief from sickness, and rationalize the composition and processing cost of inputs as well as to keep costs and prices affordable.
In keeping with the company's motto :
India's only homoeopathic company whose Research & Development is approved
by Ministry of Science & Technology, Govt. of India.
SBL has a comprehensive product portfolio of Homoeopathic remedies. It comprises :-
MOTHER TINCTURES
SBL offers more than 400 varieties of mother tinctures of different categories in 30ml, 100ml & 500ml packs.
SBL's mother tinctures offer optimum concentration of active substances. Selection of herbs / plant is done when they are rich in their constituents and cultivated without the use of chemical fertilizers or pesticides and processing them fresh (except for logistic infeasibility). Stainless steel vessels and presses are used for ensuring safety from contamination.
Multidisciplinary testing - physical, chemical, microbiological - ensure the quality and time-stability of the product.
DILUTIONS
SBL Offers more than 1000 Dilutions in various potencies (3, 6,12, 30, 200, 1M, 10M, 50M, CM & LM).
Meticulous attention to input, processes, testing and packaging ensures that SBL dilutions deliver the maximum therapeutic value.
All back potencies are prepared in-house in a computerized potentizer to maintain the accuracy and precision while making high potencies with exact measure of ENA (Extra Neutral Alcohol) free from all impurities and odour. Dilutions are filled under laminar flow housing and filtered through millipore micron filters ensuring no impurities and contamination.
BIO-CHEMIC/ BIO-COMBINATIONS
In human body, there are certain essential salts (inorganic) that are responsible for growth, development and repair of tissue cells. These tissue cells constitute organs. Deficiency of any of these salts can cause disorder and disease in a particular organ. As early as 1873, Dr.W.H.Schuessler, M.D., an eminent German homoeopathic physician, found 12 essential inorganic salts which are present in tissue cells of human body, and discovered that the "presence of these 12 salts in the blood and tissues are sufficient to cure diseases caused by their deficiency." These essential salts are called bio-chemic salts, and the system of therapy researched and established by Dr.W.H.Schuessler is known as bio-chemic therapy. This therapy is an offshoot of homoeopathy as the twelve salts are potentised and used as homoeopathic drugs.
When an imbalance or deficiency of a particular bio-chemic salt is compensated as medicine, it not only alleviates the symptoms and treats the disease caused by the deficiency, but also checks the imbalance of that particular salt. This therapy developed in 19th century, still holds good as millions of patients all over the world are treated by this proven therapy.
SBL, the leading homoeopathic company in India, manufacturing the entire range of bio-chemic salts through the latest technology, using imported lactose, in a state-of-the-art manufacturing unit, produces unmatched quality of bio-chemic tablets at par with international standards.
Complete range of bio-chemics (in 3X to 200X potencies) and bio-combinations is available in 25gm and 450gm packs.
Manufacturing of the tablets i.e. trituration, bio-chemics, bio-combinations is a highly complex process, which requires immaculate quality control measures that are as precise as mother tinctures and dilutions.
SBL uses imported lactose, ensures the uniformity of the medicament
in each tablet and is extremely important for the medicine to be effective and are tested for optimum disintegration, dissolution time, friability and average weight.
BIO-CHEMICS
AILMENT REMEDYUSEFUL FOR OTHER INDICATIONS
AnaemiaFerrum phosphoricum
Feverish condition, Catarrhal condition of respiratory tract
Boils /Pimples Calcarea sulphurica
Cystic tumours, fibroids, eczema, suppuration
Brittle Nails Silicea
Growth disturbances of hair, diseases of bones, caries, delayed healing, weeping eczema, pyorrhoea
Dandruff / Itchy skin
Kali sulphuricum
Catarrh with yellow discharge, (bronchitis, pharyngitis, chronic suppurative otitis media), itching of the skin and seasonal rashes.
Ear Infection Kali muriaticum Throat infection, glandular inflammation
General weakness / Sleeplessness
Kali phosphoricum
Prostration, mental and physical weakness, back pain, depression, examination fear
HeadacheNatrum muriaticum
Intermittent fever, sun stroke, toothache, stomachache, diabetes
Heart burn / Indigestion
Natrum phosphoricum
Sour eructation and vomiting, nocturnal enuresis
Liver disorder Natrum sulphuricum
Gastric biliousness, Uric acid diathesis
Muscular Cramps Magnesium phosphorica
Muscular pain, convulsions, flatulent colic
TeethingCalcarea phosphorica
Growth supplement for children, puberty, pregnancy, old age, fractures
Varicose veins Calcarea fluorica
Piles, cataract, gumboils, arteriosclerosis
BIO-COMBINATIONS
SBL offers conventional range of 28 Bio-combinations, made with its high-grade biochemics.
AILMENT No.Useful for other indications associated with main complaint
Acidity, Flatulence, Indigestion
25
Gastric disturbances, hyperacidity, sour eructations, flatulence, flatulent colic, dyspepsia, bilious vomiting, heartburn and jaundice.
Anaemia 1
Irritable children with poor digestion, waxy appearance of skin, neurasthenia and continuous loss of blood from any part of the body
Asthma 2
Bronchial asthma with yellow or greenish sputum or ropy sputum, short breath on climbing stairs, dry, tickling spasmodic & whooping cough
Colic 3
Abdominal pain relieved by pressure, flatulent colic, colic due to inflammatory condition and colic in infants/children during teething
Constipation 4Dull headache, foul breath, and coated tongue
Coryza (Nasal discharge)
5
Coryza with dull headache specially suited to sensitive and anaemic persons, sneezing, continuous thick white yellowish, discharge due to inflammation of mucous membranes
Cough, Cold & Catarrh
6
Headache with cold, sneezing with discharge due to inflamed mucous membrane, pain in chest , bronchitis with or without rattling sound and dyspnoea
Diabetes 7 Impaired kidney or liver functions
Diarrhoea 8Diarrhoea during dentition (thin watery, greenish stools), stools with blood, involuntary stools
Dysentery 9 Stools with mucous and blood
Fever 11 Associated with inflammatory conditions
Headache 12Headache due to exposure to sun, sleeplessness, sluggish liver, worries
Leucorrhoea 13General weakness of young girls with or without functional neurosis
Measles 14Sneezing and thin discharge from nose, watery eyes, throbbing headache, cough and fever
Menstrual troubles
15
Irregular menses, scanty in young girls, excessive in elderly women, metrorrhagia, long lasting profuse menses and painful menstruation
Nervous exhaustion
16Lassitude, depression, irritability, hysterical behaviour, night terror, somnambulance, sleeplessness, impaired memory
Piles 17Bleeding haemorrhoids, fissures, internal piles with or without pain, backache
Pyorrhoea 18Gum boils, toothache, gums sensitive to cold, spongy bleeding gums and foul breath
Rheumatism 19Joint and muscular pain with cramps and stiffness. Lumbago and sciatica
Scrofula (Enlarged glands)
22For both dry and suppurating scrofulous glandular abscesses. Acne, erythema and vesicles containing a thick white content
Skin diseases 20
Acne, chaps and cracks, whitlow, eczema, eruptions on the scalp, seborrhoea, psoriasis, herpes and similar eruptive diseases. It is also indicated in postoperative adhesion and sycotic excrescences
Teething troubles
21 Griping and diarrhoea
Tonsils enlarged
10Inflamed and follicular tonsillitis, painful with white coating or greying white patches on
tongue or tonsils, bad breath with loss of appetite
Toothache 23Swelling and bleeding of gums and for strengthening of teeth
Nerve & Brain related problems
24 (5-phos)
For tissue building and nutrition to nerves, brain and bones. Tonic for chronically wasting diseases, anaemia, general debility and exhaustion with lack of vitality Weakness caused by child bearing; neurasthenia, anxiety, impaired memory and physical & mental exhaustion due to over work
Easy Parturition (easy delivery)
26
For general health of mother and proper development of child. Prevents miscarriage. Nonspecific lower abdomen pain during pregnancy and anxiety states
Lack of vitality 27Impotence, depressed libido, lassitude, general debility; premature emission
Weakness/ debility(Tonic)
28Tissue-salt deficiency, debilitating diseases, and for convalescence. Helps better utilisation of food and improves resistance
OINTMENTS (POMADES) SBL's ointments in cream and gel base covering a wide range are available in 25gm tubes.
SBL's gel & ointments are prepared in a one of its kind homogeniser for an equal distribution of medicament to each and every part of the gel and the ointment.
SPECIALITY PRODUCTS
SBL's specialities (patent) in liquid and tablet form cover a wide range of remedies. These are prepared with the same degree of processing
and testing sophistication as mother tinctures, dilutions etc. Before introducing them into the market, each product undergoes a clinical
trial to verify its efficacy.
Tablets : Available in packs of 25gm
& 450gm
Liquids Eye Drops and Ear Drops in 10ml packs:
Available in bottle packs of
30ml, 60ml,
115ml, 180ml,
and 500ml.
Asthma Resipiwin Capsules
Cardiac problems(Angina, Arrhythimia)
Convocard Drops
Constipation Laxoherb Capsules
Cough (Dry and Productive) Bronchoherb Cough Syrup
Diabetes mellitus - NIDDM Diaboherb
Difficult & delayed dentition (Teething problems)
Oramil Suspension
Lack of vigour and vitality Vital Plus (General Tonic)
9. Leucorrhoea and associated problems (Backache, Itching, Redness)
Leukoherb Tablets
Liver malfunctioning and related problems
O’Liver-T SyrupO’Liver-T Capsules
Pimples
Haemoglow Capsules(Potent blood purifier)
ARNICA MONTANA OIL
Fortified with hair nourishing medicinal herbs – Arnica, Jaborandi, Calendula, China and Cantharis. Prevents dandruff, premature graying and gives strength to the hair. It is non-oily and has non-greasy base that’s why can be used during daytime also.
External application of ARNICA MONTANA OIL gives better results when it is applied along with oral intake of SCALPTONE TABLETS.
Available as : Bottle of 100ml & 200ml
ARNICA MONTANA SHAMPOO
Enriched with goodness of Arnica, Jaborandi and Calendula. Clears dandruff and gives bounce, shine and a pleasant aroma.
Available as : Bottle 100ml, 200ml and sachet 8ml
COCCONICA HAIR OIL
Unique combination of coconut oil with extract of Arnica, Jaborandi, Calendula and China. Gives strength, shine, healthy growth to hair.
Available as : Bottle 100ml
SOAPSSILK’ n STAY Calendula SoapCalendula has strong antiseptic properties. Therefore, it keeps skin infections away.
Available as : Pack 75gm
SILK’ n STAY Berberis Soap
Berberis is a native herb of USA (commonly known as Mountain Grapes). Clears the complexion, pimples, acne and makes the skin smooth and rejuvenated.
Available as : Pack 75gmSILK’ n STAY Soap with Glycerine (Berberis & Calendula)In addition to Berberis and Calendula, this soap contains glycerine, which has moisturizing properties, thus preventing the skin from drying after washing. Keeps the skin smooth, glowing and soft in all weather conditions.
Available as : Pack 75gmHOMEODENT – Toothpaste /GelPrevents caries and formation of tartar, fights halitosis (bad breath), significantly improves the condition of gums, reduces bleeding, acts as antiseptic and anti-inflammatory.
Available as : Pack 100gm tube available in Gel form, saunf and mint flavor.
Silk’ n Stay Aloe vera cream (Facial Cream)Moisturizing, Anti-aging and Anti-wrinkle
Silk’ n Stay Aloe vera cream is a perfect combination of Aloe vera and Calendula herb which are well known for their moisturizing and healing effect. Silk’ n Stay Aloe vera cream rejuvenates the skin and makes it smooth, supple and soft. It reduces
wrinkles & scars, improves complexion & the skin’s ability to reduce loss of moisture and results in better hydration.
Presentation : 50 gm and 100 gm
SBL's EUPHRASIA 10% EYE DROPS
Euphrasia Officinalis (Common name- Eye Bright) is a
well known homoeopathic medicine used widely for its
therapeutic action in treating various problems related
to the eye.
Habitat:
Euphrasia Officinalis herb is a grown in Alpine pastures, grassy places
throughout Britain, Europe, Asia and parts of US.
SBL's Euphrasia 10% Eyedrops - used for the following problems:
EYE STRAIN- due to long hours of working on COMPUTER and TV WATCHING
TIRED EYES
WHERE THERE IS DRYNESS OF EYES (in computer users)
COMBAT IRRITATION DUE TO AIR POLLUTION
FOR THE TREATMENT & PREVENTION OF CONJUNCTIVITIS
Pain
Redness
Lachrymation
Photophobia
Sand like sensation in eye
OTHER INDICATIONS:
Accumulation of mucus on cornea.
Itching and inflammation along eye lid margins.
Swellings and agglutination of the eye lids.
OBJECTIVES:
Primary objectives:
To compare the credit policies of SBL,W.S.I & BAKESONS.
To find out the share of SBL in the market.
RESEARCH METHOLOGY
Type of Research – Exploratory Research
Size of sample: 5 Whole Sale dealers (provided by the company)
Few small retailers.
Area of research study: (DELHI & Meerut )
Sampling procedure: Convenient sampling .
METHOD FOR DATA COLLECTION
Primary Data:
Procedure of data collection: Survey.
Tools for data collection: Questionnaire and interview.
Secondary Data:
Information Brochures, Web Sites
Lifeline Homeopathic
Name: Mr. Surinder Dhawan Address:C-21,Malviya Nagar, New Delhi
Contact No.:9811901545
Favorable Points:
Quality of Shampoo is good.
Oil products are catering good market.
SBL has a edge over WSI & BAKESON
Unfavorable points:
Packing should be improved: As it evaporates in one month.
It should improve in terms of Schemes.
Change in the yearly Bonus is required as Reckweg follows.
Quality should be controlled.
Sales:
SBL :15%
RECKWEG: 80%
WSI : 2%
BAKESON’S:3%
Conclusion:
Notepads, Envelopes, Paper bags should be introduced.
Attractive & informative brochures should be introduced for good marketing: as reckweg
Packaging should be improved to raise the sales.
Choudhary Homeo Pharmacy
Name: Mr. Sunil Kumar Address:C-394,Mohan gali, Kotla, New
Delhi
Contact No.:24651294, 9899226831
Favorable Points:
Positive approach towards SBL.
Bio Chemicals are performing well.
SBL credit policies are good.
Unfavorable points:
Packing should be improved.
Change in the yearly Bonus is required as Reckweg follows.
Conclusion:
Banners & Boards should be introduced.
Packaging should be improved to raise the sales.
Sunrise Medicos
Name: Mr.Akhilesh Address: C-71,MalviyaNagar, New
Delhi
Contact No.:26673233
Favorable Points:
Positive approach towards SBL.
Shampoos are in more demand
Unfavorable points:
Schemes are not attractive.
Less discounts on the products.
Conclusion:
Discount schemes should be introduced.
Arif Homeo Pharmacy
Name: Mr. Sazid Address: 3/2 Zaki Hotel,Nizamudin New Delhi
Contact No.:9811350114, 9811060469
Favorable Points:
Biochemics & mothertincher are catering good market.
SBL has a edge over WSI & BAKESON.
Unfavorable points:
Credit period should be taken care of.
Conclusion:
Advertisement should be done to increase the awareness among the people.
Credit period should be counted after delivering the products.
Days & timings of opening the dealers should be mentioned in booklet.
Arora homeo pharmacy
Name: Mr. Rajesh Arora Address:C-4,Malviya Nagar, New Delhi
Contact No.:26683748
Favorable Points:
Quality of Shampoo is good.
Oil products are catering good market.
Unfavorable points:
Attractive discounts are not there.
Sometimes problems related to credit policy occur.
There are problems with field staff.
Sales:
SBL :25%
RECKWEG: 25%
BAKESON’S:50%
OTHERS : 2%
Conclusion:
Attractive schemes should be introduced.
Attractive & informative brochures should be introduced for good marketing: as reckweg
Packaging should be improved to raise the sales.
Field staff should be taken care of.
Jain Homeopathic Store
Name: Mr. Satosh kumar jain Address:GF-2,kotla mubarakpur, New
Delhi
Contact No.:24628620
Favorable Points:
Shampoos are catering good market
Unfavorable points:
Packing should be improved: as there is a problem of leakage.
It should improve in terms of Schemes.
Credit period is less:It should be 180 days.
No pouch packing should be there as it results in leakage.
Faulty field staff.
There is a dumping of products.
Improvement in schemes is not benefiting because of high dumping.
Conclusion:
Notepads, Envelopes, Paper bags, big cloth bags should be introduced.
Attractive & informative brochures should be introduced for good marketing: as reckweg
Packaging should be improved to raise the sales.
Regular personal meetings should be conducted with the owner.
Anukampa Homeo Store
Name: Mr. Shashank Agarwal Address:Tilak Road, Begum Pul ,Meerut.
Contact No.:2646360
Favorable Points:
Productive & conscious about the health of the people.
Unfavorable points:
There are many dealers in one city.
Results in fluctuation of discounts.
Conclusion:
Attractive schemes should be introduced.
There should not be dumping of products.
Mahadevi Homeopathic
Name: Mr. Aman Garg Address:Meerut
Contact No.:2662800
Favorable Points:
Heart tonic is catering good market.
Unfavorable points:
Packing should be improved:
It should improve in terms of Schemes.
Change in the yearly Bonus is required as Reckweg follows.
Credit period should be increased.
Conclusion:
Notepads, Envelopes, Paper bags should be introduced.
Packaging should be improved to raise the sales.
Limitations
Dealers are hesitant in giving the information. Area covered is not wide. As we have covered Delhi & Meerut. Some Dealers were not at all ready to give the information.
Recommendations
Field staff should be trained. Problem of dumping should be checked. Quantity order placed by the dealer
should be checked from the by the office before delivering it(initially for few days).
Advertising and sales promotional activities should be started as soon as possible.
Advertising can be done through sign boards, T-shirts, etc. can be done. Small gifts like the letter pads, pens, calendars, sign boards, small and big carry
bags for the retailer customers and big retailers should be given.(samples attached at the end of the report)
Complimentary gifts like the dinner sets etc. can be given to the dealers at the time of the festivals like Diwali.
Meeting should be hold with the dealers (preferably with 4-5 dealers at dinner time) to build relation with the dealers and know their problems and try to solve it out.
There is a concern of packaging so new packaging should be used (especially for the liquids) to ensure that there will be no evaporation. Dealers should also be taken into the confidence that if any evaporation takes place in the sealed medicine, it will be replaced.
Good quality information booklet should be provided for the customers. Collection strategies should be modified. Like company is asking for the payment
of 12 lac from the Jain Homoeo pharmacy till 30 June 2009 at one go. it could be modified like
If any dealer has placed an order of 5 lac in a month than company can ask for the payment of 4 lac of this order and 2 lac of the previous balance.
By doing so the previous balance can take some time to end but rotation of money can be achieved.
Few people from the other companies can be recruited to take the competitive edge over the others.
Schemes should be launched for the small orders also. Like few free quantity of medicine for the order of Rs20000
Monthly feedback should be asked from the dealers via. Marketing executives. Communication can be started with the annoyed dealers. As they are dealing
with the SBL’s products but not directly dealing with the company.
Conclusion
SBL is considered as the No. 1 among the Indian companies. Demand of its product is always there in the market. SBL has an edge over WSI. Field executives of the company are not good. They are the major factor for the
dumping of its products. They also sell the samples much lower then the price offered by the company. So because of this a dealer also has to decrease the price and they don’t get the appropriate profits.
Even the field staff says bad about the company to the dealers. Personal relation department in not working as per the requirement of the
market. There is no complimentary gifts given to the dealers nor is any meeting hold to
know the problems of the dealers. No sales promotion is done from the company’s side. There is always a pressure for the payments from the company’s side. Arya Homoeo pharmacy has quit selling SBL products and New Delhi Homoeo
Pharmacy, a big dealer of SBL, is also thinking of the same because of the different problems mentioned above.
CALFAS of Reckewg is more in demand (price 99) as compared to the SBL (price 50) because of packaging as SBLs evaporate.
There is a problem of packaging with the company. In the liquid medicines their is a problem of evaporation because of bad packaging. Reckweg and other German companies is good in this area.
If there is a problem in any medicines like of the evaporation company, even if it is sealed packed, company don’t take it back.
Information booklet provided by the SBL is also very congested. Reckweg is expanding its market share through its new schemes and gifts. Mr.Arora, formerly associated with SBL is now working with Reckweg is also a
major factor for capturing the SBL’s market share for Reckweg as he knows the short coming of the SBL.
Measures has been taken by the company to check the problem of dumping by taking back the goods from the market in the last date of june 2009 but after 3-4 days the goods are again sent to the dealers.
Poster used by the Reckweg for Advertising
Sample questionnaire:-
Your survey response will be strictly confidential and data from this research will be reported only in the aggregate, which will be used solely for our project. Your information will be coded and will remain confidential. We thank you for your effort and time devoted to fill the questionnaire.
NAME OF THE DEALER:- ____________________________________________________________
PROP. NAME:- ____________________________________________________________
ADDRESS:- ____________________________________________________________
CONTACT NO.:- ____________________________________________________________
1. You deal with which company/companies product? Reckweg Sbl Wsi Bakeson’s Batra’s Others(Please specify)_________________
2. Which is the most demanded product of each compny? Reckweg ___________________ Sbl ___________________ Wsi ___________________ Bakeson’s ___________________ Batra’s ___________________
Others(Please specify)____________________
3. How much credit period is given by each company? Reckweg ___________________ Sbl ___________________ Wsi ___________________ Bakeson’s ___________________ Batra’s ___________________ Others(Please specify) ___________________
4. How much the time period can be extend and on what grounds? Reckweg ___________________ Sbl ___________________ Wsi ___________________ Bakeson’s ___________________ Batra’s ___________________ Others(Please specify) ___________________
5. Which company is most strict in terms of collection? Reckweg Sbl Wsi Bakeson’s Batra’s
6. What type of security/guarantee companies ask for? Reckweg ___________________ Sbl ___________________ Wsi ___________________ Bakeson’s ___________________ Batra’s ___________________
7. Did the amount of order have any effect on the credit period? Yes No
8. What is the credit ratio with respect to amount of order? Reckweg ___________________
Sbl ___________________ Wsi ___________________ Bakeson’s ___________________ Batra’s ___________________
9. How much discount is offered by the companies? Reckweg ___________________ Sbl ___________________ Wsi ___________________ Bakeson’s ___________________ Batra’s ___________________
10. Which company you like the most and why? Reckweg ______________________________________ Sbl ______________________________________ Wsi ______________________________________ Bakeson’s ______________________________________ Batra’s ______________________________________
11. State the positive points of SBL?_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________
12. State negative points of SBL?
_______________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________________