lifeismymovie brand guidelifeismymovie.s3.amazonaws.com/limm/limm_brand_guide_2018.pdf · life is...

B R A N D G U I D EL I F E I S M Y M O V I E . C O M© L I F E I S M Y M O V I E

B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E

T A B L E of C O N T E N T S

I N T R O D U C T I O N . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3

LO G O U S AG E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

T R E E I C O N U S AG E . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

R E V E R S E LO G O . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8

C O LO R S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

T Y P O G R A P H Y . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10

F I N A L T H O U G H T S . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

2

I N T R O D U C T I O N

W H O W E A R EL i f e I s My Movie Ent er t a inment b r i ng s cap t i va t i ng t op i c s t o t he documen ta r y gen re t h rough t he c rea t i ve means o f deve lopmen t , p roduc t i on and d i s t r i bu t i on .

W H AT W E D OLi f e I s My Movie Ent er t a inment ma r r i e s images and rea l i t y by v i s ua l i z i ng con t en t f o r w idesp read d i s cu s s ion t h rough non - f i c t i on c i nema . We be l i eve eac h pe r son has a ro l e i n a muc h b igge r s t o r y and t ha t i t i s ou r m i s s ion t o connec t peop le t o t he t op i c s we b r i ng t o l i f e t h rough t he s t o r i e s we t e l l .

W H E R E W E A R E G O I N GWe s t r i ve t o become t he l ead ing en t e r t a i nmen t company i n t he non - f i c t i on gen re by c rea t i ng engag ing and en t e r t a i n i ng f i lms t ha t can be u sed to educa te , engage and c ha l l enge today ’s aud iences .

B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 3

L O G O U S A G E

Our logo is a very valuable asset to our brand. To ensure proper usage we have provided this easy to use guide.

The p re f e r red way to u se t he l ogo i s on a b lac k , wh i t e o r neu t ra l bac kg round . Eve r y a t t emp t mus t be made to do t h i s .

I f t he l ogo mus t be p laced on a co lo r bac kg round ( see l im i t ed co lo r op t i on s* ) , t he l ogo w i l l be reve r sed ou t and u sed i n one co lo r.

P l ease obse r ve t he c l ea rance ( x ) a round t he l ogo to max im ize v i s ua l e f f ec t i venes s . N o t h i ng shou ld i n t r ude i n to t h i s spec i f i ed c l ea r space .

1. De fau l t CMYK logo on wh i t e .2 . De fau l t CMYK logo on neu t ra l .

*Re fe rence to “Reve r se Logo” page .


1 2

4

I N C O R R E C TL O G O U S A G EDON’T :

1. Change logo’s o r i en ta t i on .

2 . Add ex t raneous e f f ec t . T h i s i n c l udes bu t i s no t l im i t ed to : beve l and embos s , l i gh t i ng e f f ec t s and

d rop shadows .

3 . P lace l ogo on busy bac kg round .

4 . Sca le and d i s t o r t l ogo d i sp ropo r t i ona t e l y.

5 . Do no t remove t he word “En t e r t a i nmen t ” f rom logo .

6 . Change logo and i con co lo r s .

7. Imp lemen t unapproved co lo r s .

8 . Change logo and i con pos i t i on i ng .



T R E E I C O N U S AG E

The t ree i con may be u sed on any mar ke t i ng ma te r ia l s whe re soc ia l med ia i cons a re u sed .

The L i f e I s My Mov ie En t e r t a i nmen tt ree i con can be more ve r sa t i l e i n i t s u sage t han t he f u l l l ogo . The bac kg round fo r t he t ree i con can be u sed w i t h o r w i t hou t rounded co r ne r s . The i con can be u sed on mos t any co lo r bac kg round o r reve r se ou t .

6


T R E E I C O N U S A G E

DON’T :

1. Change i con ’s bac kg round co lo r.

2 . Change t he ang le and pos i t i on i ng o f t he i con .

3 . P lace i con i n a c i rcu la r bac kg round .

4 . Sca le and d i s t o r t i con d i sp ropo r t i ona t e l y.

5 . Add add i t i ona l t ypog raphy on to t he i con .

6 . Change i con co lo r t o f i t you r campa ign co lo r s .

I N C O R R E C T

FILMS

7

R E V E R S E L O G O

Fo r a p p l i c a t i o n s w h e r e o n l y o n e c o l o r o p t i o n i s p e r m i t t e d , l o g o w i l l b e r e ve r s e d o u t .

Wh i t e a reas i nd i ca t e s no i n k . The p re f e r red way to reve r se t he l ogo ou t o f PMS 382 l ime g reen , PMS Coo l Gray 10 o r so l i d B lac k bac kg round .


3 8 22 9 C 0 M 9 9 Y 0 K19 3 R 216 G 4 9 BC 1 D 8 2 F

PA N TO N EC M Y K

R G BH E Y

Coo l Gray 100C 2M 0Y 60K128R 127G 131B807F83

PA N TO N EC M Y K

R G BH E Y

B lac k C0C 0M 0Y 100K0R 0G 0B000000

PA N TO N EC M Y K

R G BH E Y

To d ow n l o a d a ny f o r m o f o u r l o g o p l e a s e v i s i t : w w w. l i f e i s my m ov i e . c o m / l o g o

8


C O L O R S

O u r c o l o r s r e p r e s e n t o u r b r a n d .

1. L O G O C O L O R S T h e s e a r e o u r l o g o c o l o r s . U s e t h e s e

s p a r i n g l y s o a s n o t t o o u t s h i n e o u r l o g o .

2 . AC C E N T C O L O R PA L E T T E T h e s e m a ke u p o u r c o r e c o l o r p a l e t t e .

LIFE IS MY MOVIE LOGO GREEN

GRAY

LIFE IS MY MOVIE LOGO BLACK

PALE GREEN

3 8 22 9 C 0 M 9 9 Y 0 K19 3 R 216 G 4 9 BC 1 D 8 2 F

PA N TO N EC M Y K

R G BH E Y

B lac k0C 0M 0Y 100K0R 0G 0B000000

PA N TO N EC M Y K

R G BH E Y

Coo l Gray 100C 2M 0Y 60K128R 127G 131B807F83

PA N TO N EC M Y K

R G BH E Y

36512C 0M 29Y 0K226R 237G 196BC9E39C

PA N TO N EC M Y K

R G BH E Y

9

F U T U R A B O O K

A a B b C c D d E e F f G g H hI i J j K k L l M m N n O o P p Q qR r S s T t U u V v W w X x Y y Z z1 2 3 4 5 6 7 8 9 0

F U T U R A B O L D


T Y P O G R A P H Y: P R I N T

T y p o g r a p hy i s a key e l e m e n t t o c o m m u n i c a t e a u n i f i e d p e r s o n a l i t y f o r o u r b r a n d . We h a ve s e l e c t e d F U T U R A a s o u r f o n t .

F U T U R A i s s t r o n g , ye t i t i s n o t ove r b e a r i n g . W h e n w r i t i n g h e a d l i n e s u s e F U T U R A C A P S . W h e n u s i n g F U T U R A f o r b o d y c o py u s e s e n t e n c e c a s e . M i x i n g we i g h t s i n h e a d l i n e s i s o ka y t o o .

B R A N D G U I D E | L I F E I S M Y M O V I E . C O M | © L I F E I S M Y M O V I E 1 0

H E LV E T I C A R E G U L A R


T I M E S N E W R O M A N B O L D


VERDANA

Aa Bb Cc Dd Ee F f Gg HhI i J j Kk L l Mm Nn Oo Pp QqRr Ss T t Uu Vv Ww Xx Yy Zz1 2 3 4 5 6 7 8 9 0

T Y P O G R A P H Y : W E B

T Y P O G R A P H Y :D O C U M E N T A T I O N

U s e H e l ve t i c a r e g u l a r a n dT i m e s N ew R o m a n b o l d o nwe b a n d i n m o b i l e a p p s .

U s e Ve r d a n a f o n t f a m i l y f o r a l l c o m p a ny c o r r e s p o n d e n c e a n d d o c u m e n t a t i o n . S u g g e s t e d f o n t s i z e f o r b o d y c o py i s 11 / 12 p t .


A F I N A L T H O U G H T

I f you ’ re eve r i n doub t , j u s t re f e r bac k t o t h i s documen t . We don ’ t a s k fo r muc h , j u s t a l i t t l e l ove and re spec t f o r ou r b rand .

We t h i nk i t ’ s a p re t t y f l ex ib l e s ys t em t ha t a l l ows c rea t i v i t y, so g i ve i t you r be s t s ho t , and make u s p roud .

C O N TAC T U Si n fo@ l i f e i smymov ie . com

D O W N L OA D O U R L O G O F R O M O U R W E B S I T Ewww. l i f e i smymov ie . com/ logo

V I S I T O U R W E B S I T E F O R M O R E L AT E S T I N F O R M AT I O Nwww. l i f e i smymov ie . com


lifeismymovie brand guidelifeismymovie.s3.amazonaws.com/limm/limm_brand_guide_2018.pdf · life is...

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