Lifedots BBH

Alwayne Ritchie | Strategic Design and Management | Spring 2013

“BRAND A STARTUP FAMOUSLY”

The Brief:

A new app that helps you save and organize the memories you want to remember.

WHAT IS LIFEDOTS?

WHY DID WE CHOOSE LIFEDOTS?

We believe in the company’s purpose.

The brand was a clean slate.

The team was open to collaboration.

OUR OBJECTIVES

Increase awareness of our growing social

feeds.1 Make people aware that Lifedots is not just another social app.2 3Build excitement

and anticipation of the beta release.

THE STRATEGY

CULTURAL TRUTHS

Our memories are getting lost

in the feed.

There is a lot of digital noise on our social feeds.

Our memories are becoming less

tangible in a digital world.

People don’t realize that as their social feeds grow, their important memories will be harder to find in the future.

UNLOCKING THE INSIGHT

THE AUDIENCE

Millenials.Heavy social media

users.Content creators.

OUR GOALS

Make something that allows people to see how much content they are posting.3Make something that can stand alone, is shareable, and refers back to Lifedots.2

1Make people realize that their important moments are getting lost.

BRANDING LIFEDOTS

Lifedots helps you celebrate the extraordinary

moments.

Lifedots let’s you choose what you

want to remember.

Lifedots encourages reflection and

access.

LIFEDOTS BRAND PERSONALITY

Dot it now, remember it forever.

lifedots

WE GAVE LIFEDOTS A PURPOSE

CREATIVE EXECUTION

SOCIAL EXECUTIONTARGET HEAVY SOCIAL MEDIA USERS.

What we did is ready to launch. We’re just leaving before it goes live.

THE OUTCOME

WAS IT A SUCCESS?

We gave Lifedots a story.

We created a website that helps raise awareness of

the problem.

We created dozens of personalized

posters for social media influencers.

We created a social execution plan that supplements the

generator campaign.

We built each asset to connect to the Lifedots landing page and e-mail

sign-up.

Everything was designed to be shared online.

We designed the Lifedots landing page.

We branded Lifedots from the ground up.