life insurance underwritten by united of omaha life insurance company. united is not licensed in new...

Life insurance underwritten by United of Omaha Life Insurance Company. United is not licensed in New York. In New York, life insurance is underwritten by Companion Life Insurance Company, Hauppauge, NY 11788-2934.

Breathing New Life Into Your CustomersA new approach to marketing life insurance


Why People Buy Insurance

They have They have needs.needs.

Source: LIMRA International


Why Don’t They Buy?

You have You have solutions.solutions.

Source: LIMRA International


You should have the key to dominate this market…

WHAT IS STOPPING YOU?


Objections to Selling Life Insurance

1. Life insurance sale too complicated

2. It is too difficult to get someone to understand the need and then act

3. Could possibly lose credibility if sale goes bad


Life Sales Process


Sample Email to Customer


Life Sales Process


Client Scenario

Dale • Married• Two children (7 and 9)• Primary income earner• Wife consults on the side• Mortgage - $233,000• Has $550,000 of existing life

life insurance coverage


2,500

500

2,000

304,313

304,313

233,000

5,000

15,000

15,000

35,000


304,313

35,000

233,000

213,518

213,518

572,313785,831

550,000

235,831

80.00


Life Sales Process

Needs based flyer sent Send consumer fact finder

Option 1:

Consumer fact finder sent Respond with timeline for recommendations

Option 2:


Life Sales Process

Options should be:• Based on client response• Ready before meeting• Reasons for options should be identified

Other tools you should have:• Product highlight sheets• Review product highlight brainsharks• Recommendation Worksheet completed prior to meeting


In it for life. In it for you.


Financial Strength

• Trusted Mutual company since 1909

• Success built on vision and performance

• A.M. Best Company A+ (Superior)

• Moody’s Investor Services Aa3 (Excellent)

• Standard and Poor’s A+ (Strong)

Consistently high industry ratings:

*As of June 2011


Term Life Express (TLE)

• Complete portfolio of 15, 20 and 30 year products

• Simplified issue up to $400,000– No Blood, No Urine, No Paramed

• Four riders/provisions included with policy– Residential Damage Waiver of Premium Rider– Unemployment Waiver of Premium Rider– Accelerated Death Benefit Provision– Common Carrier Death Benefit Provision

• Available on the iGO e-AppSM • 5-day issue for ‘clean’ applications


Term Life AnswersSM

Guaranteed Level Term

• Competitive rates; ages 40 - 60– Great smoker rates

• Liberal conversion opportunities

• Available on iGO e-AppSM & Speed eTicketSM platforms

• Commissions on policy fees for face amounts under $250,000.

• Other Insured Rider

• Qualifies for the Fit Underwriting Credit Program


Fit Credit Program

• Applies to all fully underwritten TERM & UNIVERSAL life products

• Three characteristics = 1 Table Credit

• Five characteristics = 2 Table Credits

• The best case final offer is Standard

• Great for build & Diabetes clientele

• 12 Lifestyle and medical credits apply


Guarantee Universal Life (GUL)Secondary Guarantee Universal Life

Competitive lifetime level premiums– Preferred NT, Standard NT, and

Standard Tobacco

– Ages 50 – 70

– $500,000 and $1,000,000 bands Competitive dial down guarantees

Qualifies for the Fit Credit Program

Accelerated death benefit for terminal and chronic illness rider


Why Dial Down?

•Guarantee their premium for a period closer to their actual life expectancy

• Offer competitive premiums, • Especially at ages 45-75, • Standard and preferred user rate classes • Dialed down to ages 90, 95, and 100• $500k, and $1m face amount bands

Age Last Birthday Company

Guarantee Universal Life (GUL)Secondary Guarantee Universal Life

As of May 23, 2011 these premiums are current and accurate to the best of our knowledge.


Life Sales Process

Term Life Answers

Fillable application available for all products

Term Life ExpressTerm Life Answers


Life Sales Process

life insurance underwritten by united of omaha life insurance company. united is not licensed in new...

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