Life Impact The University of Adelaide

WINE MARKETING ONLINE

Judi BaronSimon Somogyi

Allan CarringtonDayle Hall

Life Impact The University of Adelaide

ONLINE DESIGN & DEVELOPMENT TEAM

• Simon Somogyi, Lecturer, Wine Business

• Judi Baron, Online Learning Coordinator

• Allan Carrington, Learning Designer

• Nik Cornish, Graphic Design

• Dayle Hall, Learning Designer (Multimedia)

WINE MARKETING ONLINE

WINE MARKETING ONLINE

Life Impact The University of Adelaide

BACKGROUND

• School of Agriculture, Food & Wine at Waite Campus

• International program of study

• Both undergraduate and postgraduate

• Largest wine business program in the world

• Both internal and external study modes

WINE MARKETING ONLINE

WINE MARKETING ONLINE

Life Impact The University of Adelaide

RATIONALE• High level of structure

• Increase interactivity

• Increase collaboration

• Allow for explicit and reflective learning

• Access to industry practitioners

• Replicate aspects of face to face experience

WINE MARKETING ONLINE

WINE MARKETING ONLINE

Life Impact The University of Adelaide

SIGNIFICANT FEATURES

WINE MARKETING ONLINE

• Blackboard portal University’s supported LMS

•Look and feel

•Adaptive release

•Blogs

•Quizzes

•Discussion Boards

•Glossary

• Additional interactive learning software was embedded within the Blackboard portal

WINE MARKETING ONLINE

Life Impact The University of Adelaide

EXPERIENCE SO FAR

WINE MARKETING ONLINE

•Collaboration occurring

•Evidence of critical thought

•Evidence of social bonding

•Initial increased work for lecturer

WINE MARKETING ONLINE

Life Impact The University of Adelaide

FUTURE ENHANCEMENTS

WINE MARKETING ONLINE

• Assignment submission

• Wikis

• Live classroom

• Voice tools

• Online roleplay simulation

• Just in time teaching (JiTT)

WINE MARKETING ONLINE

Life Impact The University of Adelaide

QUESTIONS ?

WINE MARKETING ONLINE