life impact the university of adelaide wine marketing online judi baron simon somogyi allan...
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![Page 1: Life Impact The University of Adelaide WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan Carrington Dayle Hall](https://reader035.vdocuments.mx/reader035/viewer/2022072005/56649ce15503460f949ac7a6/html5/thumbnails/1.jpg)
Life Impact The University of Adelaide
WINE MARKETING ONLINE
Judi BaronSimon Somogyi
Allan CarringtonDayle Hall
![Page 2: Life Impact The University of Adelaide WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan Carrington Dayle Hall](https://reader035.vdocuments.mx/reader035/viewer/2022072005/56649ce15503460f949ac7a6/html5/thumbnails/2.jpg)
Life Impact The University of Adelaide
ONLINE DESIGN & DEVELOPMENT TEAM
• Simon Somogyi, Lecturer, Wine Business
• Judi Baron, Online Learning Coordinator
• Allan Carrington, Learning Designer
• Nik Cornish, Graphic Design
• Dayle Hall, Learning Designer (Multimedia)
WINE MARKETING ONLINE
![Page 3: Life Impact The University of Adelaide WINE MARKETING ONLINE Judi Baron Simon Somogyi Allan Carrington Dayle Hall](https://reader035.vdocuments.mx/reader035/viewer/2022072005/56649ce15503460f949ac7a6/html5/thumbnails/3.jpg)
WINE MARKETING ONLINE
Life Impact The University of Adelaide
BACKGROUND
• School of Agriculture, Food & Wine at Waite Campus
• International program of study
• Both undergraduate and postgraduate
• Largest wine business program in the world
• Both internal and external study modes
WINE MARKETING ONLINE
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WINE MARKETING ONLINE
Life Impact The University of Adelaide
RATIONALE• High level of structure
• Increase interactivity
• Increase collaboration
• Allow for explicit and reflective learning
• Access to industry practitioners
• Replicate aspects of face to face experience
WINE MARKETING ONLINE
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WINE MARKETING ONLINE
Life Impact The University of Adelaide
SIGNIFICANT FEATURES
WINE MARKETING ONLINE
• Blackboard portal University’s supported LMS
•Look and feel
•Adaptive release
•Blogs
•Quizzes
•Discussion Boards
•Glossary
• Additional interactive learning software was embedded within the Blackboard portal
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WINE MARKETING ONLINE
Life Impact The University of Adelaide
EXPERIENCE SO FAR
WINE MARKETING ONLINE
•Collaboration occurring
•Evidence of critical thought
•Evidence of social bonding
•Initial increased work for lecturer
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WINE MARKETING ONLINE
Life Impact The University of Adelaide
FUTURE ENHANCEMENTS
WINE MARKETING ONLINE
• Assignment submission
• Wikis
• Live classroom
• Voice tools
• Online roleplay simulation
• Just in time teaching (JiTT)
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WINE MARKETING ONLINE
Life Impact The University of Adelaide
QUESTIONS ?
WINE MARKETING ONLINE