Created by the Lever Brothers soap factory in 1894

The brand went global in 1911 and began distributing to countries such as the UnitedStates,Germany,Switzerland and Canada

2005 over 200,000 bars of Lifebuoy soap were donated to UNICEF

Almost 70% people use Lifebuoy soap in Vehari.

The main users of Lifebuoy soap are middle and lower

class.

Mostly the bacterial conscious people use the Lifebuoy.

Today Lifebuoy is mainly sold in Asia and parts of Africa. It is market leader in every Asian market where it is sold.

Lifebuoy is the only soap which provides protection

against germs at low price. The Lifebuoy Brand team have developed a new

formulation providing even better germ protection which creates a rich lather on the skin.

Lifebuoy soap has been proven in laboratories to provide 100% more effective germ protection than ordinary soaps.

Lifebuoy soap's characteristic medicated, carbolic smell has been replaced with a more enjoyable and contemporary 'health' fragrance

In the beginning lifebouy was red coloured medicated smell antibacterial soap lifebouy has market share due to its low price.

Safeguard and dettol are the most in quality and fragrance

Than lifebouy repositioning itself by improving quality and fragrance

Lifebuoy has become more than just a red bar of soap – today the brand provides hygiene and health solutions for families, including a range of bar soaps, hand wash liquids and liquid shower gels. One of the most recent Lifebuoy innovation addresses the number one skin hygiene and health concern for teens and tweens: oily and acne prone skin. Lifebuoy Clear Skin is a bar soap formulated using radical new technology that is clinically proven to reduce even severe acne, by 70% in 6 weeks. Regular use, twice a day is proven to prevent and reduce the recurrence of acne.   

Huge effective advertising compeigns were made to aware the people like “healthy hoga pakistan” in which parents were its target market now the lifebouy you can see on any channel television, radio and newspaper for effective advertisement which is necessary for repositioning the brand.

LIFEBUOY TOTAL

LIFEBUOY CARE

LIFEBUOY NATURAL (Neem & Lemon)

• Easily available in market specially in

town and small cities.

• Life buoy offer affordable price along with

full cream richness.

Queries are Welcome !!