Life After the iPhone SXSW '08

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  1. 1. Life after theiPhone
  2. 2. Life after theiPhone The iPhone may be the most disruptive technology of this decade. The countless ubiquitous computing tools available to User Experience professionals mean convenience and usability headaches. With boundaries blurring between web and mobile, how will the UX discipline change?This panel explores challenges for designing Rich Internet Applications for multiple devices.
  3. 3.
    • Kate Ryan Moderator
    • Content manager and strategist
    • Digital media, enterprise consulting environments
    • CitySearch, Yahoo!, Tourism Australia
    • Senior Content Strategist at Avenue A | Razorfish, NY
    • Based in Sydney, AU
  4. 4. Panelists: Karen Kaushansky,Senior UX Engineer, TellMe (Microsoft) Scott Jenson, Mobile UI Manager, Google Loic Maestracci, Director of Marketing, Groove Mobile Kyle Outlaw, Senior Information Architect, Avenue A |Razorfish
  5. 5.
    • But firstsomeiPhone Fun Facts
    • The iPhone features represent 200 patent filings by Apple
    • Apples negotiations with Cingular (now AT&T) took approximately a year
    • AT&T gets 5 years exclusivity, 10% of sales, slice of revenue
    • Apple gets $10 a month from every AT&T bill
    • $150 million was spent building the iPhone
    • Apple built models of human heads to test radiation emission
    Sources: Digitalbeat.com, Wired; The Untold Story: How the iPhone Blew up the Wireless Indusry
  6. 6.
    • But firstsomeiPhone Fun Facts
    • Venture capitalist firm Kleiner Perkins Caufield & Byers have just announced a $100 million iFund
  7. 7.
    • But firstsomeiPhone Fun Facts
    • Apple to allow VOIP over Wi-Fi
  8. 8.
    • Karen Kaushansky Panelist
    • Senior UX Engineer, Tellme (Microsoft)
    • 12 years in speech recognition industry
    • Financial and consumer applications
    • Traditional IVR telephony, Voice-in data-out apps
    • Currently integrating speech applications into automobiles
    • Enjoys designing ways to outsmart smartphones
  9. 9. Input/Output To talk To read
  10. 11.
  11. 12.
    • Scott Jenson Panelist
    • Mobile UI manager at Google
    • XHTML, AJAX, mobile java applications
    • 20 years user interface design and strategic planning
    • Worked at Apple (System 7, Newton, Apple HI guidelines)
    • Director of Symbians DesignLab
    • VP of Product Design, Cognima Ltd. (UK)
  12. 13.
    • Loic Maestracci Panelist
    • Director of Marketing, Groove Mobile (LA)
    • Content licensing, management and marketing with record labels
    • Interactive Marketing positions at Truvideo , Mocca, and Apple Computer France
    • Interest in music experience on mobile
  13. 14. Mobile User Experience a mobile music perspective Loc Maestracci, Director of Marketing
  14. 15. About
    • Groove Mobile has been a leader in mobile music services since 2004
    • Launched first mobile music store in the US with Sprint
    • Powers 80% of mobile music market in the UK with 3
    • Award-winning mobile recommendation engine
  15. 16. UX Challenges for Mobile Music
    • Large catalog vs small real estate
      • 2M tracks + 30K realtones + 10K videos
      • vs 200x 170 pixels
    • Interactive experience
      • Discovery + Download + Playback + Share
    • Handset specifications
      • WAP vs client
    • 3G penetration
  16. 17.
    • Kyle Outlaw Panelist
    • Interaction designer and information architect
    • Rich Internet Applications for web and emerging mobile internet
    • Research and development of mobile applications, Avenue A | Razorfish Innovation Lab
    • Graduate School at NYUs Interactive Telecommunication Program
    • Digitaldesignblog.com
  17. 18. UX and Innovation
  18. 19. UX and Innovation
  19. 20. Thank you.