life after press the role of the picture library in communicating astronomy to the public gary evans...
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LIFE AFTER PRESS
The Role of the Picture Library in Communicating
Astronomy to the Public
Gary Evans Science Photo
Library
ESO, Garching-bei-Muenchen 17 June 2005
communication
educationCoalition of the Willing
Confederation of the Bored
Visual Sciences
disciplines in which primary data are gathered through imaging modalities
press release
web site
outreach
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stock imagepress release
Who uses a picture library?
Schools programmes
Traditional markets
New markets
News media
Editorial
Commercial
Print on demandCoffee table books
School & text books
Magazines
Digital & Internet
Advertising
Company brochuresPostcards & calendarsCD covers
Stimulate demand
Features
In The News
New Images
Benefits to picture buyers
One-stop shop
Subject- or concept-based searching
Instant rights clearance
Information support
Benefits to astronomers
Increased visibility
Relieves load on PIO
Effective rights managementIncome stream
Where do I sign?
Copyright & Distribution RightsCommercial & Ethical Policies
Exclusivity
Presentation of Science
picture
library
and these image makers
Munich from space – SPOT Image / CNES
Arecibo telescope dish – Space Imaging
3D CT scan of lower spine - GJLP
Helix Nebula – Mount Stromlo & Siding Springs Observatory
Sombrero Galaxy – European Southern Observatory
Orion Nebula – Rob Gendler
Pluto and Charon – Detlev van Ravenswaay
Woman reading newspaper – Lauren Shear
Magazine – Karen Brett
Internet use – Tek Image
Physics lesson – Andrew Lambert Photography
Accretion disc around black hole – Mark Garlick
Thanks to the CAP2005 Organising Committees
