life after helvetica
TRANSCRIPT
What happened to logo design in 2016– and what will happen next
LIFE AFTER HELVETICA
WHAT HAPPENED IN 2016
ALSO THIS
Anything at all?NOTICE ANYTHING?
But they are all similar, sans-serif fonts
And everyone is using them in logos
And we’ve been heading this way for a while
OKAY, SO THEY AREN’T ALL HELVETICA…
SOME EXAMPLES (BE SURE TO LOOK AT THE GRAPHICS, TOO)
An old philosophy with a new style
WHAT DID ALL THAT MEAN?
We’ve relied on minimalism for a while now
There has to be something new
What does post-postmodern design look like?
What will we do after minimalism?
What’s life after Helvetica?
KEEP IT SIMPLE, STUPID
THE SAME WAY THAT TV IS BECOMING MORE LIKE THE MOVIES
LOGO DESIGN WILL TAKE A PAGE FROM THE FILM INDUSTRY’S BOOK
FROM SKEUOMORPHISM TO A NEW FORM OF DIGITAL REALISM
In the coming months, we’l l see a shift toward animated logos
This parallels the popularity of the GIF and moving sticker
Transitioning from confrontational to presentational branding
Life after Helvetica doesn’t leave Helvetica behind, it just takes
on a new form
PRESENTATIONAL BRANDING
http://bpando.org/2014/10/14/the-best-of-bpo-animated-logos/
http://www.giantowl.co.uk/https://bond-agency.com/https://re.agency/https://dribbble.com/MarkusMhttp://www.underconsideration.com/brandnew/archive
s/new_icon_for_netflix.phphttp://www.underconsideration.com/brandnew/archive
s/new_logo_for_google_done_in_house.phphttp://www.apple.com/https://www.google.com/
CITATIONS