liège, 26 november 2015 - marion courtois, acr+ the key or the lock? the role of public authorities...
TRANSCRIPT
Liège, 26 November 2015 - Marion Courtois, ACR+
The key or the lock? The role of public authorities in the Product-Service System deployment :
case study.
Changes of our production and consumptions patterns
Implies:
- Buying the use not the product,
- Different types of cooperation between companies,
- More complex than simple product sales Volume
Planetary boundaries
Steffen et al. Science 2015 ; 347 : 1259855
One of the innovative Business models
Exchange value versus use value
ProductCar
Heating system
Solvent
FunctionMobility
Thermic comfort
Cleaned parts
Product-Service System
Product-Service System – Typology
EconomicResistance to business cycles
Price fluctuation
Margins
Close relationship with clients
Global cost and lifecycle of product
Differentiation and Image
Market penetration
…
SocietalExternalities
Innovative offer
Semi-industrialisation
One project – multiple impact
Local jobs
…
Economic and societal advantages
Lack of implementation by SMEs
Case study: Union des Classes Moyennes in Brussels
Support
Eco-conception to Product-Service System
Necessity of
- Economy transition
- Individual + collective support
- Public private co-construction
Case study: Union des Classes Moyennes in Brussels
Example
The changing role of public authority
- Transition observation- Public procurement stimulation- Consumers and entrepreneur awareness- Finance the (risky) change of business
model
Key or lock?
- Entrenchment of classical- economic model- role of professional organization
- Resistance to change from- entrepreneurs- consumers
Conclusion
- Changes for all stakeholders in the economic chain: suppliers, customers, consumption patterns, public authorities.
- New role for public actors:Bridging actor
Product-Service System – Typology