licensing for music
DESCRIPTION
Licensing for music. Our proposal. An artist carries out his activity in 2 areas mainly : • his work, which can be described as : - classical : new CD’s production and publicity campaign , live shows, videos , tv performances - PowerPoint PPT PresentationTRANSCRIPT
Licensing for music
Our proposal
An artist carries out his activity in 2 areas mainly:
• his work, which can be described as:
- classical: new CD’s production and publicity campaign, live shows, videos, tv performances
- innovative: new book’s writings, film’s direction, cultural activities and no profit sharings
• his image
- testimonial for commercials - his name and his image’s licensing and utilisation for commercials,
both in terms of licensing and sponsorship
CD albumLive shows
Videos
Books
Film directions
Cultural works
TV performances
Branding
Testimonial
Sponsor
Licensing
ARTISTA
Please find herewith below some of the biggest business opportunities for the artist and his image:
Licensing - his name, his image and his lyrics’s licensing for lot of objects such
as t-shirts, cups, dishes…
Sponsorship- his image and his music’s licensing for a new product
advertisement or the re-launch of an existing article
… and lot of other activities such as Panini little figures collection, gadgets, different lyrics utilizations, photos and event performances
… both in Italy and outside of Italy
The artist’s image
Over the last years people develop, or it’s better to say, people try to develop different activities working on the artist’s image but, after the initial enthusiasm, lot of difficulties come out day after day. Partner companies and artist’s minds are very different:
The company, due to the large investment involved, doesn’t easily work on licensing and limitation, and they accept to discuss about all these matters only in the contractual phase.
The artist, even if economical advantages are taken into consideration, runs lot of risks while giving his image for a product. How does production go? Which is the quality’s level? …he wants to keep situation under control ‘til the end…
Some difficulties
It’s very important to take into consideration an external intervention for such activities; in fact, this «world» can be very interesting potentially talking and for new business exploring, but it has to be developed day by day thanks to professionalities which cannot be contemplated in the music area.
GMC & Associati offers a multi-discipline and specific experience:
– direct relation with the artist and his special «original» requests– discography, large distribution, licensing and publishing market’s
knowledge– trading, litigations and economic account analysis’s competence
An external intervention is the key
Artists and people who have direct relation with artists:
- music companies- publishing music companies- legals- collecting companies- music manager
People who can directly orindirectly stipulateagreements:
- licensing agencies - promo agencies- advertising agencies- big distribution companies- luxury companies- media centers- periodical publishers- foreign contacts and agencies
Why GMC & Associati?
The artist or one of the companies involved has no interesting convenience in managing directly the contact because:
• this is not «core business»: this means that there are few resources to employ and a very little time to work on the project
• total absence of professional people, in the discograhy market, with specific know-how on this matter
• in order to correctly and largerly develop this area, people involved have not to work with a licensing agency only, but they imperatively have to enlarge their position, both in Italy and outside of Italy
• in the end, people involved have to work on every available sector, bearing in mind that every sector is very different from another one for rules and tasks.
Why not direct contact?
