Licences for Europe – a public service broadcaster‘s perspective

Christine Gerlach, ARD Liaison Office Brussels

17. April 2013

Overview

ARD?

Access to ARD online content - where and when

Cross border access and portability

Challenges we face

Licences for Europe – a public service broadcaster‘s perspective

ARD is the largest PSB in Europe

ARD provides diversity in Radio and TV

ARD's channels serve different interests

European culture channel

ARD plays a key role in the German creative economy

2,5 Billion Euros in original content for initial broadcast

1,5 Billion Euros allocated for copyright, neighbouring rights and

producers

over 2 Million minutes of original audiovisual content for initial

broadcast

over 30 Million Euros for investment in cinema productions

Oscar winning co-production „Amour“

Directors like Fatih Akin (Crossing the Bridge), Florian

Henckel von Donnermarck (The Live of Others) or Tom

Tykwer (Run Lola Run)

21,000 permanent employees and many thousands on a free

lance basis

Access to ARD content

Linear and Non-Linear content online

• Linear

• Non-Linear

ZattooInternet TVeverywhere

Access to ARD's content is possible anytime

Different kind of content online national and cross-border

dependsnormallyalwaysCo-Productions

normally „NO“dependsalwaysSports

nevernevernormallyThird party content „Hollywood-movies“

dependsnormallyalwaysComissioned

Productions

normally „YES“alwaysalwaysOwn

Productions

Cross-border

access

Non linear like

„Catch up“

Linear like

„Streaming“

ARD believes in the free flow of Information in Europe

• ARD welcomes the aim of a digital single market

• Satelite and Cable re-transmission already and successfully the case for years

• Live Streaming of ARD content from ARD's website

• ARD‘s mediathek online accessible cross-border as far as online rights are cleared

• ARD You Tube Channel with selected videos also accessible on a cross-border basis

•ARD‘s smartphone and tablet applications

ARD faces the following challenges

Fragmentation of online music rights

Re-transmission of linear services to IPTV, mobile and TV to go

"Re-making available“ of online Mediathek via third party internet platforms

Thank you!