Library Outcomes: The Holy Grail

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An exploration of what differentiates successful versus less-than-successful libraries.


<ul><li> 1. Library Outcomes:The Holy GrailJoe MatthewsAugust 2012</li></ul> <p> 2. Broadcast ModelWe doThey utilize 3. In the information age, it is not what you know,but what you can find; genius will be measuredby the speed at which you can find things.Anonymous 4. 1. Measure success2. Measurement of Value3. Innovate4. Communicate 5. Define &amp;Measure Success 6. Measurementof Value 7. Logic ModelINPUTSOUTPUTSOUTCOMESWhat we What we do What resultsinvest in Who we reach are achieved? If - Then 8. Logic Model for Libraries CommunitySo that ororganizationbenefits in So that Individual some way benefits in some way due to the Customers use of its Benefits So that use librarys collections &amp;or physical &amp;services Impacts virtualLibrarycollections &amp; OutcomesSo that converts the servicesinputs tousefulcollections &amp; Outputs Library receives a services budget to support theProcess goals of the community Inputs 9. Outcomes - ImpactLearningAction ConditionsAwarenessBehaviorPerformanceKnowledgePracticeAttitudesDecision- SocialSkills makingOpinions PoliciesEconomicAspirationsSocial ActionMotivationsEnvironmental 10. Perspectives on ValueImpactsDirect PersonalOrganizational UseIndirectFinancialBenefitsOption Preservation of option for future use by me Nonuse Existence Perceived value and significanceto the communityLegacy Value of preservation forfuture generations 11. Personal 12. Organizational 13. Define, develop, and measure outcomesthat contribute toinstitutional effectivenessACRL Standards for Libraries in Higher Education 14. If the physical proximity ofprint collections had a demonstrable impact on researcher productivity, no university would hesitate toallocate prime real estate to library stacks. 15. How to Demonstrate Impact in StudentFaculty Enrollment Research productivity Achievement Grants Learning Teaching Retention &amp; graduation Experiences Career successInstitutionalReputation 16. Student Enrollment 17. Student Learning 18. University of Wollongong Data into the Library Cube The Library Cube provides the informationneeded to support continuous improvementin three areas: collection development;academic relationships; and marketing. The Library has seen a positive correlationbetween borrowing activity and academicperformance 19. University of Minnesota Gym Bags and Mortarboards Use Campus Recreational Facilities At least 25 times, first-year retention increased 1% &amp;5-year graduation ratesincreased 2% 20. University of Minnesota 21. How scalable is library instruction? 22. Student Retention &amp; GraduationPersistenceAttrition RetentionGraduation RatesCompletion 23. Australasian Survey of StudentEngagement (AUSSE) 24. University of Huddersfield 25. Library Retention StudiesUniversity of Minnesota Libraries 77% of undergrads made use of the libraries,85% of grad students made use of the libraries Students who used the library at least oncewere 1.54 times more likely to re-enroll 26. This is important! Helps tie-in with institutional goals and objectives Helps to integrate the library with otherdepartments &amp; faculties May open increased funding opportunities Helps better serve the needs of our users,students 27. Student Career SuccessGrad School ExamsAlumni Surveys 28. Ithaka Studies Library services not understood Library services not valued The Library is disappearing 29. Financial 30. University of Illinois, Urbana-ChampaignConnected citations to resources inthe librarys collection to successfulgrant proposals, and the income thegrants generatedROI = 4.38:1Other studies 0.27:1 to 15.54:1 31. Comprehensive assessment of the library ROI of the journal collection &amp; readership ROI for support of teaching &amp; learning ROI of digitized special collections ROI of eBooks Value of library commons 32. ROI instruments and calculationsdo not work for academic libraries,and present naive and misinterpretedassessments of our roles and impactsat our institutions and acrosshigher education. James Neal 33. Be cautious about cause-and-effect relationships 34. Problems with Library Assessment Some studies correlate library use andretention, but no causative links Strength of correlations is weak at best Problem with almost all existing libraryresearch are the small sample size Only a handful of research has been doneand a lot of it is old 35. Collaboration 36. Layers of Data Other University-wide DataStudent Surveys, Faculty Surveys, Alumni Surveys, Performance Data Cumulative GPA, ACT score, CLA score, .Demographic Data College, Level, Major, Gender, Ethnicity, Age, Library DataCirculation, Logins, Downloads, Reference, Instruction, 37. PrivacyUse student IDs to match records fromone data set to another and thenStrip the student ID number from thecombined recordWork with Office of Institutional Research &amp;the campus Institutional Review Board 38. (Rooney-Browne, 2009b). 39. Social Benefits Basic reading literacy Local history &amp; genealogy Summer reading gap Health &amp; well-being Business/career Social cohesion Information literacy General information Library as place Welcoming newcomers 40. Tracking ValueThe Engaged Library:Stories of Community BuildingProve that public libraries build social capitalIdentify &amp; connect the librarys assets to thecommunityAssess &amp; strengthen the librarys connections withand use of community assetsProduce a toolkit for other libraries to adoptMapping tools to perform an inventory services,identify areas for improvement and highlight libraryscontribution to the communitys wider social,educational, cultural and economic goals. 41. MeasurementOf Value 42. Low value Moderate value Little value High valueCost Use 43. Quality 44. Innovation 45. Nature of Information is Changing Information Informationwas . is . Scare, controlled All around us Expensive Cheap or free Shaped by elitesShaped by consumersOne-way, massDesigned for sharing, consumptionparticipation &amp; feedback Slow movingImmediate External to our worlds Embedded to our worlds 46. Liberate Knowledge Atoms to bits 47. Online Participation CreatorsCollectorsConversationalists Critics Joiners Spectators Inactives 0 10 20 30 40 50 60 70 80 48. Expertise &amp; influence shifts to networksShare thestage with amateurexperts 49. All products and services will beWhere?Social networksWhat?Social contentHow?Social publishing Social gamingSocial shopping Social searchWhat for?Social impact Social currency 50. Over 303 Million resourcesOver 52,000corrections inone day 51. Over 980,000dishes transcribed 52. National Library of the Netherlands 53. Contextualization 54. Where is the value? 55. Groups Canadian History 389 members Ontario 3,677 members 56. 843 results 57. 65 images most relevantNiagara-on-the-Lake PublicLibrary 58. 494 results 59. Notice all the hyperlinks 60. 18,100 results 61. User Profile 62. Nature of Library is ChangingLibrary Librarywas . is .Lending SharingDistributionContribution InformingConversing ArtifactsKnowledgeAccessParticipation 63. BuildingSharedValuefor aSharedFuture 64. Communication 65. Stories + Stats = Success 66. MeasureValue CommunicateInnovate 67. Thanks 68. Joe@JoeMatthews.Orgwww.joematthews.orgJoe MatthewsLibrary Consultant </p>