libr 559m 'social media for information professionals
DESCRIPTION
A talk given on November 18th, 2009 to LIBR 500 students.TRANSCRIPT
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Why bother with social media and LIBR 559M?
A glance at social media for information professionals
LIBR500 – Student librarians November 18th, 2009
Dean Giustini, Adjunct faculty member
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Overview of our discussion
• New online course LIBR 559M• Discussion of information literacies not technologies• What are the effects of being social?• Librarians & archivists 2.0
• some examples of online performance• digital identity formulation
• What are the benefits? • Quantitative impact: Metcalfe's law or the ‘network effect’• Should librarians and archivists be ‘in the cloud’?• Future
Giustini – LIBR500
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Me 2.0 My use of social software since 1998
My (evolving) digital identity & reputation
Giustini – LIBR500
?
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You 2.0
How has web 2.0 affected you? What tools do you use?
Turn and tell your neighbour (3-4 mins)
Giustini – LIBR500
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Marshall McLuhan (1911-1980) Canadian media critic
http://www.marshallmcluhan.com/
“All media is an extension of some human faculty…”http://www.youtube.com/watch?v=A7GvQdDQv8g
Giustini – LIBR500
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Obama 2009 – the 1st social president?
Are you social?The Social Media Revolution
http://www.youtube.com/watch?v=fVXKI506w-E
Giustini – LIBR500
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Start ‘in the cloud’ in 2010
• Wikis/blogs» create new knowledge» share information & breaking research» organize documents
• Calendars» Organize milestones & important dates
• Bookmarking » Citations, knowledge objects, web resources
• Network» Communicate, communicate, communicate» Synchronously & asynchronously
• Document-writing» Create projects together
Giustini – LIBR500
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LIBR 559M bloggers – Social media for information professionals (Fall 2009)
• Allan's Library blog (Allan Cho) - http://www.allanslibrary.com/ • America's Next Top Information Professional (Kelly McElroy) -
https://blogs.ubc.ca/mcelroy/ • Grace Space (Deirdre Grace) - http://blogs.ubc.ca/grace/ • Internet Explorer (Rob Cosco) - http://blogs.ubc.ca/rcosco/ • N. McKay's Library blog (Nathan McKay) - https://blogs.ubc.ca/mckay • Online Social (Alicia Yeo) - http://blogs.ubc.ca/ayeo/ • Roving Librarian (Erin Rickbeil) - http://blogs.ubc.ca/erickbeil/ • Social Librarian (Daniel Hooker) - http://blog.danielhooker.com/ • Social Media Butterfly (Roen Janyk) - http://blogs.ubc.ca/roen/ • (Two) 2.0 and Beyond (Bryan Carnes) - http://blogs.ubc.ca/carnes • Virtually Libraries (Scott Marsden) - http://blogs.ubc.ca/marsden/
Giustini – LIBR500
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Emerging Technologies Librarian (2008-present)• Implemented significant design changes to the library website to enhance usability • Maintained and updated library website • Designed and taught numerous information literacy and library instruction sessions • Trained staff in use of various types of emerging technologies • Increased the hours and prominence of instant message reference service • Organized events to increase visibility and social capital of the library
Giustini – LIBR500
Andy BurkhardtInformation Tyrannosaur
blog
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• LIBR 559M student Fall 2009• LIBR 594 directed study student Fall 2009• Published article: “Social cataloguing” (with Allan Cho, UBC Program Services Librarian) • Speaking to UBC librarians about Twitter in December 2009
Giustini – LIBR500
Daniel Hooker, MLIS candidate
blog: Socialibrarian http://blog.danielhooker.com/
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Cloud computing 2.0
The “2.0” element adds:• Distributed network• Computer platform• Global ‘cloud’• Asynchronous
Internet = cloud of data
PC = thin client
No data storage (backup?) http://bit.ly/7hL56
Connect to ‘cloud’
Collaboration happens ‘out there”
Giustini – LIBR500
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What are the social benefits ?
Digital contact involves active ‘exchange of information’
• Participation • Pervasive socializing & information-sharing• Augmented intelligence• Crowdsource, wisdom of the crowd• Smart mobs, smart crowds, swarm creativity• Collaborative Innovation Networks (COINs)
In the long history of humankind those who have learned how to collaborate and improvise effectively have prevailed --- Charles Darwin (1809 - 1882)
Giustini – LIBR500
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What is ‘Metcalfe’s Law’?http://en.wikipedia.org/wiki/Metcalfe's_law
Also known as: The Network Effect – why is it important?
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What is collaboration?
Collaboration is:
“…to work jointly with others or together especially in an intellectual endeavor”
- Merriam-Webster Dictionary
“…a working together: the act of working together with one or more people in order to achieve something” – Encarta
Collective intelligence is:
“ ….a shared or group intelligence that emerges from the collaboration and
competition of many individuals.”
Giustini – LIBR500
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Where did the idea of social software originate?
• Allen's 2004 essay ‘Tracing the Evolution of Social Software’ • discusses"groupware" and "computer–supported collaborative work" and "social software"
• What are the long-term benefits of collaboration?
• Are there examples in history where this can be shown?
In the context of social media, collaboration across organizations, networks and time-space barriers cannot happen without open, transparent and egalitarian processes in place
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• Encourage collaboration between librarians & researchers to generate ideas, to work on research & teach students
• Play role(s) in exchange of research-based information
• Refine library mission, its services & systems• Visibility, Findability, Searchability, Accessibility
• Embed librarians in research processes online
• Collaborate, facilitate, participate, create, aggregate
See Collaborative Librarianship http://collaborativelibrarianship.org/
Other benefits of being social
Giustini – LIBR500
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Discuss how archivists and librarians might be better able to collaborate Create a BLOGPOST, WIKI ENTRY, YouTube VIDEO
Include: who, what, where, when why - how
For inspiration, see http://collaboration.wikia.com/wiki/Collaboration
LIBR559M – Discussion forum topic
Giustini – LIBR500
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• Short, Williams, and Christie (1976) defined ‘social presence’ as • the salience of another person in a mediated environment
» true online/in digital contexts • communicator’s sense of awareness of interaction partner • property of the medium
» i.e., the degree of visual, physical contact it affords• degree of social influence• communicator’s perceptions, appreciation, participation
Short, J.A., Williams, E., & Christie, B. (1976). The social psychology of telecommunications.
New York: John Wiley & Sons.
Importance of social presence in telecommunications
Giustini – LIBR500
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Immersive, virtual spaces, ‘augmented’ collaboration may move us towards new levels of interaction
• In situ virtual libraries, archives & museums (LAMs)• spatial relationships in virtual environments
» if approximating the physical world, why have bricks-and-mortar libraries?? • proximity to researchers is changing
» librarians need to be where they are• communication synchronicity• other potential?
Giustini – LIBR500
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The future of social media in information professions
• Will social media promote or inhibit interdisciplinary collaboration?
• How will we measure social media’s ‘impact’? • our focus should be on collaborative partnerships• need to evaluate media best suited to information work
• How will we evaluate new tools? • Do we create guidelines? policies, strategic plans• What do you think should change for optimal collaboration in libraries/archives
• Case studies in information science • How can we move to research 2.0?
Information professionals should be embedded in research & teaching
Giustini – LIBR500