libmark background why? maintain momentum how? viclink sub committee who? like minded marketing...

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Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

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Page 1: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark Background

Why? Maintain Momentum

How? Viclink Sub Committee

Who? Like minded marketing thinkers

Page 2: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark

Purpose Networking

Professional development

Economic purchasing power

Collaborative approach

Single Marketing Voice

Page 3: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark

Structure Committee elected through Viclink process

Comprises at least 6 members (including Regional)

Meet monthly in Melbourne

Report to Viclink Executive

Open to all Victorian Public Libraries staff

Page 4: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark Activities

@ your library

Professional development workshops

Follow up First Impressions with mystery shop

Electronic communication network (E list)

Page 5: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark@ your library

Spring 2005: Treasures

Summer 2005/06: Holiday Fun

Autumn 2006: Connect

Winter 2006: Read

Retain and reuse promotional materials

Page 6: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark Professional Development

Workshops

Friday October 21 2005

Friday April 21, 2006

Self funded

Page 7: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark Mission

Page 8: Libmark Background Why? Maintain Momentum How? Viclink Sub Committee Who? Like minded marketing thinkers

Libmark

“From small things big things grow”

Anon April 2005