liberty tax service #12519 twitter social media marketing campaign
DESCRIPTION
Social media marketing campaign for former employer. Developed presentation November 2012.TRANSCRIPT
Leveraging Social Media
to Increase Client
Loyaltyby Idris Clay
Presented November 22, 2012
Table of Contents●Twitter History●Twitter + Business Relationship●Twitter for Business●Marketing + Sales●How to Tweet for Business●What Others are DoingoExamples
●Liberty Tax Service #12519oEngaging Target AudienceoList of ContactsoMultimedia
Twitter History Twitter is
A great place for keeping people informed without blogging.
A great business tool for quickly communicating a message to a group of people.
●Micro-blogging
●Social Messaging
Twitter History Twitter is
Faster and more immediate than "traditional" media.
Used by everybody to connect with an audience
●News Reporting
●Social Media Marketing
Twitter + Business Relationship
Twitter has been used as a tool for coordinating events with a group of people or keeping people informed of company-sponsored developments.
The streaming news ticker of this digital age is Twitter. It has proved to be the the greatest resource for quickly reporting news to a huge group of people.
Even Barack Obama's presidential campaign has effectively used Twitter to spread his message among the American public.
Liberty Taxes + Twitter
●Marketing + Sales
●How-To
Marketing + SalesWith the increase of social media ads, smartphone usage, and texting among consumers, our clients will easily transition from traditional Lady Liberty wavers to instant Twitter updates online and via their cell phones about tax news from the IRS and office events
How-To Tweet for Business
#taxpreparer #Memphis #Millington #TweetMyJobs
#incometax #income
#irs #taxtip #tax
@libertytax12519 "Starting a new hashtag for our clients. Got a question for me or a #taxtip to share. Add this to your tweet.
#lts12519"
Liberty Tax Service
What other franchises are doing on
Liberty Tax Service Twitter Example
Official Liberty Tax Service Twitter Account
Liberty Tax Service #12519
Twitter Acct: @libertytax12519Location: Millington, TN
Engaging Target Audience
Clients●Volunteer & Non-profits●Military & Veterans●Healthcare Workers●Teachers●Police Officers
Conversation (Engagement)●Official Website/Twitter●Franchising Opportunities●Job Listings●Local News●Cash In a Flash●Appreciation Weeks
List of Contacts
●Last year’s clients (Contact email)●Email correspondence●Voice mail (announcement)●Business cards (url)●Fliers●Facebook
Multimedia
●Office Events●Lady Libertyohttp://youtu.be/rkxD2YqBZas?hd=1
●InterviewoEmployeesoClientsoBusinesses