Bridging the Gap Between Innovative

Technology and Physical Wellness

Danielle Reeves Katie Diamond

Michelle EichingerMaggie Norris

Challenge Content

Mission Problem Vision

Goals and objectivesAlternative considerations

Benefits and risk managementProject timeline Opportunity Costs

Mission

Protect and enhance the health of Delawareans by:

3. Collaborate with other organizations4. Address health issues5. Keep track of the public health records6. Promote positive lifestyles 7. Respond to health concerns and disasters 8. Promote availability of health services

Discovering the Problem

2. Lack of website interaction and user engagement

2. Lack of database management

3. Lack of reaching all Delaware demographics

Snapshot of theCurrent Website

Our Vision

Enhance the website to the extent that it becomes user-

driven and a routine part of individual’s daily electronic

activities. The website becomes an essential tool to improving

Delawarean’s health.

Goals and Objectives

1. Make the website part of the daily exercise routine.

3. Increase website traffic by 10%

5. Interactive website

7. Engage all demographic groups

• Website routine daily use => Survey current users after 12 weeks and 24 weeks.

• Traffic increase and demographic increase => Monthly reports of daily hits on the registration website and enrollment status with completion rates.

• Interactive website => Create a survey with questions regarding the level of interaction on the website. Also, use as reward system for completion of survey.

Evaluation

• Create more graphics to select the type of physical activity

• Physical activity tip bank focusing on answering related questions

• Motivational “temperature” tool measuring the cumulative amount of points each week

Increasing Website Interaction

Benchmark Websites• BAM! Program :

BAM! by the CDC

• MyPyramid Program: MyPyramid by USDA

Implementation Cost

• Proposed budget: $125,000.00

• Funding from Tobacco Settlement Fund

• Allocate website design by RFP

• Additional Staff resources in updating and compiling data

Personnel• Project Manager $12,502

• 10% Buy out + 34% fringe

• Outreach Specialist $17,529• 0.35 FTE + 34% fringe

• Graduate Assistant $15,184• School year-1 GA line + 4% fringe

• Graduate Assistant $4,243• Summer (3 mo)- 1 GA line +4% fringe

• Miscellaneous wage $542

Budget Breakdown

Sub-Contracts• Website Design $20,000• Marketing & Communications $10,000Supplies and Expenses• LGC Program supplies $10,000• Travel, Expenses, Supplies $5,000Evaluation $5,000

DIRECT COST SUBTOTAL $100,000UD Indirect Costs• 25% Rate $25,000TOTAL $125,000

Budget Breakdown

Alternative Considerations

• Refurbish existing park• Advertise program on

existing websites• Provide incentive

programs • Increase fitness

programs with existing trails

• Paper Registration

Benefits of Our Vision

• Convenient and free • Motivation Tool• Individuals feel “connected”• A promotion avenue for the

Department of Health

Risk Management

• Cost • Negative Response based on

demographics• Choosing the right Bidder • Political Changes• Technology Glitches• Potential gaps in service

Innovative Vision

Use innovative technological tools to enhance the online Lt. Governor’s

Challenge to develop the program into individual’s daily electronic routine.

1. Addressing unethical participants• Completion survey => provide evaluation for website and

create answers of substance indicating their effort

• Online Advancements• Use of Widgets • Blog to engage motivation and support• Geographic specific resource list

( zipcode finding parks in area)

Innovative IT Enhancement

Questions and Comments?!