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  • 1. 8/20/2013 3

2. 8/20/2013 4 3. 8/20/2013 5 4. 8/20/2013 6 5. 8/20/2013 7 6. 8/20/2013 8 7. 8/20/2013 9 8. 8/20/2013 10 9. 8/20/2013 11 10. 8/20/2013 12 11. 8/20/2013 13 12. 8/20/2013 14 13. 8/20/2013 15 14. EVOLVE SOCIAL TO ALIGHT W ITH OVERALL 20 14 EFFORTS KITCHEN APPLIANCE FOOD PREP ENJOY 8/20/2013 16 15. 8/20/2013 17 16. 8/20/2013 18 17. Sources J. Crew Steps out of the Closet, Iconoculture, 12 June 2011 Online Communication and Social Network Activities of US LGBT Internet Users, eMarketer, April 2013 (Chart) Shopping Related Mobile Activities of US LGBT Users, by Device, eMarketer, May 2013 (Chart) Culinary Connoisseurs: Gay Men and Lesbians: Drinking, Eating, and Going Out, Target 10, 2011 (Infographic) Mobile Advertising Activities of US LGBT Mobile Users, by Device, May 2013 eMarketer, June 2013 Looking for Gay, Lesbian, Consumers? Try Mobile Devices, Digitas Study Published in Ad Age, June 2013 LGBT Leading the Mobile Era, Digitas Study, April 2013 Legalize Love: LGBT Rights are Human Rights, Google Website - Diversity Content Networks: Deep Dive Report, New Social Systems, Fall 2012, Sparks & Honey Marketing to LGBTs, Minet, April 2010 The High Price of Being a Gay Couple, New York Times, October 2, 2009 How the Court's Ruling WIll Affect Same Sex Spouses, New York Times, June 26, 2013 A Look at Household Income and Discretionary spend of Lesbian, Gay, and Heterosexual Americans, Experian Marketing Services, July 20, 2012 Demographics of Same- Sex Couple Households with Children, U.S, Census Bureau Households and Family: 2012, U.S, Census Bureau, 2012 A Survey of LGBT Americans, Pew Research, June 13, 2013 8/20/2013 19