lexus lc 500 moves a mountain… how it was done - toyota · lexus lc 500 moves a mountain… how...
TRANSCRIPT
![Page 1: Lexus LC 500 Moves a Mountain… How it was done - Toyota · Lexus LC 500 Moves a Mountain… How it was done After six months of planning, the brand new Lexus LC 500 2+2 coupe, 20](https://reader033.vdocuments.mx/reader033/viewer/2022050410/5f86fee8d914bc1d8d4f19d1/html5/thumbnails/1.jpg)
Lexus LC 500 Moves a Mountain… How it was done
After six months of planning, the brand new Lexus LC 500 2+2 coupe, 20 crew members, two lorries and six tonnes of equipment arrive in the Sierra Nevada mountains in Spain; their challenge: to create the biggest ever projection mapping, perfectly synchronised to appear as the car drives through the mountains
![Page 2: Lexus LC 500 Moves a Mountain… How it was done - Toyota · Lexus LC 500 Moves a Mountain… How it was done After six months of planning, the brand new Lexus LC 500 2+2 coupe, 20](https://reader033.vdocuments.mx/reader033/viewer/2022050410/5f86fee8d914bc1d8d4f19d1/html5/thumbnails/2.jpg)
Four 30,000 lumen projectors – among the brightest in the world - are set up on a hillside to project against a cliff face half a kilometre away
The geometry of the cliff face is mapped by CAD) A bi-aural mike ensures the roar of the LC 500 engine is heard in both ears as it travels
![Page 3: Lexus LC 500 Moves a Mountain… How it was done - Toyota · Lexus LC 500 Moves a Mountain… How it was done After six months of planning, the brand new Lexus LC 500 2+2 coupe, 20](https://reader033.vdocuments.mx/reader033/viewer/2022050410/5f86fee8d914bc1d8d4f19d1/html5/thumbnails/3.jpg)
The LC 500 is fitted with microphones at different points to pick up the sound of the engine
A series of seamless projected backdrops appears on the cliff face, timed to respond in perfect synchronisation with the sleek LC 500 as it powers through the twisting scenery