lew gaskell - smarter transportation leader · 6 challenges in traffic, common across most cities,...

© 2014 IBM Corporation

Lew Gaskell - Smarter Transportation Leader

Document number

Transportation Management CentersIntegrated, proactive transportation network management


IBM Transportation Management Center

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Executive summary

Transportation network operators are squeezed—by the combination of expanding capacity demand coupled with escalating infrastructure costs.

As system reliability and quality suffers, citizens clamor for a safer, more efficient and dependable transportation network.

Using technology, transportation professionals can maximize system capacity and enhance user transportation decision making leading to increased citizen satisfaction.

The Transportation Management Center can provide integration and visibility across the entire transportation system, improving system efficiency and citizen satisfaction.

Cites and Regions worldwide have realized the benefits of the Transportation Management Center.



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Global transportation under pressure

1 OECD. 2012. “Transport Outlook 2012: Seamless Transport for Greener Growth.” Organisation for Economic Co-operation and Development2 OECD. 2012. “Transport Outlook 2012.”3 OECD. 2011. “Strategic Transport Infrastructure Needs to 2030.” Organisation for Economic Co-operation and Development

Passenger vehicles expected to grow from one billion to 2.5 billion by 20501

Freight volumes could grow by a factor of four by 20502

The European Commission (EC) estimates that road traffic congestion affects 10% of the road network, and costs theEU about 1% of its GDP annually.”—Computing, “Europe split over best way forward for traffic systems,” June 18, 2009

“In 2011, congestion caused urban Americans to travel 5.5 billion hours more and to purchase an extra 2.9 billion gallons of fuel for a congestion cost of USD121 billion.

—Texas A&M Transportation Institute, 2012 Urban Mobility Report, December 2012

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Infrastructure investment needs alone could reach USD11 billion by 20303

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While globalization has “flattened” the economic playing field, population growth and distribution among cities has not leveled



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Transportation leaders must respond

Source: Alamri, 2011; BBC, 1998, 2001, 2003, 2004; Saudi British Bank, 2008; The Guardian, 2006.

Ever-increasing requirement for more services, using constrained budgets

High expectation to deliver individual services and information in real time

Service reliability and quality arekeys to improving traffic flow and public transport ridership

Basic obligation to manage incidents quickly, improve safety and convenience

Citizens demand security, convenience, opportunity and prosperity.This results in:

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Challenges in traffic, common across most cities, also presents unique challenges in each city

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Mexico CityIncreased stress due to traffic;Cancellations of driving trips

common due to traffic conditions (while going to

work/recreation)

China cities Beijing, ShenzhenIncidents of traffic accidents

negatively impacting health higher among Chinese commuters

Indian Cities, Bangalore, New DelhiStart-stop traffic most

frustrating

JohannesburgHighest numbers of

commuters traveling more than 20 miles one-way

NairobiCity with longest one way

time to commute - >45 min.

Buenos AiresCity where roadway traffic has become somewhat/lot worse in past three years

MoscowCommuters experienced

being stuck in traffic for more than three hours

US Cities – NY, LA and ChicagoMost travel more than 10 miles one-way though time taken to commute is less than 30 min.

MilanCarpooling/use of public

transport prominent among those who experienced

increased stress due to traffic

More than 80% of commuters in Milan, Moscow, Beijing and Shenzhen use

downtown city streets – which are the prime traffic areas/junctions

Cities in India and China face more respiratory

problems due to traffic –not surprising as they are

already overcrowded cities

77 Technology Trends To Watch In 201415Jan2014

Summary: Top Trends To Watch In 2014

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1 Security

External threats increase. Impact of big data, mobile, social, and cloud. Now a

business operations issue . CISO tasked with enterprise-wide strategy that

includes encryption / biometrics

2 Cloud Computing

All types grow, but buzz in 2014 will be about Hybrids. Public clouds will

experience price wars. Cloud increasingly becomes distribution channel for

software apps. Intersection with mobile.

3 Mobile ComputingMore devices, apps, clouds, analytics. Mobile security becomes a larger

concern. HTML use increases. BYOD programs necessary.

4 Internet of Things

Sensors, M2M and wearables. Analysts talk of Billions of sensors and $T

impact on economy. New apps required. Execs and IT Leaders need to

understand how to leverage it all.

5 Big Data

Explosion of data. How to collect, store, manage the data securely so it can be

analyzed? Hadoop matures & goes realtime. Chief Data Officer role. Data

Scientists. Training required

6 Analytics

The on ramp to the Smarter Planet. Embedded, predictive, unstructured,

mobile. Applications for all processes. Self Service tools needed. Need

changes in culture, skills, business processes.

7 Cognitive Computing

Smart Machines that learn, adapt, and think like humans are on their way.

Watson, Google Now, Siri, Cortana. Robots. Will be highly disruptive. Leaders

need to begin scenario planning.

8 Social Business

It is about connecting people before, during and after every task, every

business transaction. Front office and back office apps. For the entire value

chain. CEOs own up to changing culture.

9 Digital Marketing

Marketing is going through a huge transformation. Must significantly improve

digital experience across all channels. All types of analytics required. Need

help from IT.

10 Software Development

Developers, Developers, Developers!! This is a critical age of software

development with many trends happening. DevOps, APM, Open ‘Everything’,

SDN, Hackdays, Agile methods

Source: Bill Chamberlin

Source: HorizonWatch, IBM Market Insights



New Intelligent Transportation Systems (ITS) enable you to realize those benefits

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Traditional ITS

capabilities focused

more on knowing the

transportation network

status so clients can

react to the situation.

New ITS capabilities

focus on anticipating

what is likely to happen

so they can predict and

avoid the likely

congestion situations.

“Until recently we had a fragmented view of the overall health and real-time status of Dublin’s

transport network, making it very difficult to identify traffic congestion in its early stages

because the causes of a delay had often moved on.”

—Brendan O’Brien, head of technical services,

Roads and Traffic Department, Dublin City Council



Tolling Congestion charging (variable)

From To

New technologies can transform transportation

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Monitor traffic Predict traffic

Road sensors Social media analytics

Historic data Real time

Traffic management Predictive transport management

Bus and metro Seamless integrated public transport

Traffic signs In-car signage

Cruise control Autonomous driving

Navigation Real-time guidance

Cars Connected cars

ABS Incident prevention

Congestion Optimized traffic flow

Economic constraint Economic growth



Newer ITS capabilities

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Traditional Approach Smarter Approach

Open architecture Componentized solutions

Independent from roadside equipment vendors

Service-driven solution with customer experience focus

Advanced analytics Transaction reporting

Proprietary solutions

Single vendor lock-in

Equipment-driven procurement

“The Transportation Management Center delivers situational awareness across

traffic centers with a flexible system to manage road transport.”

—China Liaoning provincial government (translated)



Transportation Management Centers can deliver economic and social benefits

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Real Benefits

Minimize congestion costs

Cut pollution

Boost economic activity

WW: USD740 billion annual cost

25% reduction in congestion = USD185 billion savings in U.S.

WW: 4,848 million tonnes of carbon emissions from road transportation sources

20% emissions reduction = 970 million tonnes

WW: 1.24 million annual road crash related deaths

25% reduction = 310,000 lives annuallyReduce accidents

6% increase in retail sales from 25% reduction in congestion

Average capital city experiences a EUR1.4 billion potential increase in retail sales

Details

Source: IBM; IMF; World Bank; Centre for Retail Research; International Transport Forum; World Health Organization



Increase network-level situational awareness

Dashboard capabilities

Analyze patterns of traffic

conditions, traffic flow

graphs and event reports

Citywide condition

visibility where:

Map provides visual cues

Events identify incidents

Reports show trends

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Provide detailed network insight

Detailed capabilities

Monitor real-time traffic

congestion along with

device or event status

Citywide condition

visibility where:

Map and corresponding

detailed tabular view give:

– Traffic congestion

– Device status

– Event status

Tabular view can be sorted

Operator retrieves details

by visually selecting point

on map

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Click selected item to view details



Supply fleet location oversight

Fleet capabilities

Monitor real-time locations

of all vehicles in the fleet on

route map

Citywide condition

visibility where:

Map and corresponding

detailed tabular view give:

– Vehicle Locations

– Schedule Deviations

– Incidents

Tabular view can be

sorted

Operator retrieves details

by visually selecting point

on map

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Vehicle current location on route

Route

Stop

Tabular view containing vehicle, stop & route status in detail

Vehicle color coding to indicate extent of schedule deviation



Dublin’s transportation challenges right now

Virtually no change observed in transport usage patterns over the last 5+ years in the city

Ambitious targets set by DCC to achieve an intermodal shift from cars to other transport

modes, and improve freight efficiency, all by 2017

Reducing congestion can help city to realize almost EUR1.9 billion in economic benefits,

simply by improving situational awareness with transportation management

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Freight users can improve efficiency,

save money and improve network flow

with better traveler information

Business as usual means objectives will

not be met. Dublin needs to take a bold

approach to achieve its objectives



Next steps

Inventory existing capabilities: transportation maturity assessment

Identify policy goals and priorities and transportation priorities

Assess quality of existing information

Develop business case for TMC implementation using past successes

Design Road Map

ImplementRoadmap

Track andCaptureBenefits

Implement TMC or broader transportation roadmap using a phased approach

Design and implement additional capabilities, processes and organizational requirements

Train transportation staff and leadership

Track key performance indicators identified in business case

Monitor performance and trouble-shoot implementation or execution issues

Implement “fixes” or remediation strategies

Enhance beyond expected returns

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lew gaskell - smarter transportation leader · 6 challenges in traffic, common across most cities,...

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