Levin InstituteSeptember, 2010

After the Fast Track programYou’ve completed the program, what are your next steps for launching successfully?

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– Prepare for starting up– Execute your plan

Who are we?

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Why “Bryan” and “Darlene” are here talking to you today…

– Corporate ‘refugees’– Experienced entrepreneurs– Successfully started and sold businesses– Advised entrepreneurs through the startup process

What is Wicked Start?

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This is your online “guide” to starting a business that’s easy-to-manage

– Providing you with a customized 10 step roadmap of concrete action items

– Giving you resources and a community to guide you through the startup process

Our “10 Steps to Startup”

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Step 1: The Starting Block - Building a Case for Your Idea

Step 2: Industry – Know before you go

Step 3: Prototype - Create a Sample of your product

Step 4: Bureaucracy - Structuring your business

Step 5: Business Plan – Charting your course

Step 6: Funding- Fueling your business

Step 7: Preparing for Launch- the Nuts & Bolts

Step 8: Hiring- Building the Team

Step 9: Operations

Step 10: Marketing- Creating a Buzz

Wicked Start has a “10 Steps to Startup” roadmap to get your business going

Taoist Teaching

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People usually fail when they are on the verge of success. So… give as much care at the end as at the beginning, and then there will be no failure.

Wicked Start Live!

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Let’s take a tour of Wicked Start. . .

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Questions?

Appendix

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Management Team: Wicked Mastermind

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Bryan Janeczko, Founder

“As the Wicked mastermind, I founded Wicked Start to help small business owners and early-stage entrepreneurs realize their dreams of starting a business.

I was raised in Wisconsin but moved to New York over 15 years ago, bringing with me a commitment to hard work, good humor but no cow-tipping – ever. I have over 15 years' experience in finance and entrepreneurship, successfully founding multiple businesses. Prior to Wicked Start, I co-founded Nu-Kitchen, an online food retailer, serving healthy & delicious prepared meals. Starting from the ground up in New York City, I built the company into a multimillion-dollar business serving influential residents & celebrities who helped solidify NuKitchen’s reputation. In late 2008, I sold the business to Nutrisystem, a national weight-loss company.

I’ve devoted my life to small business and entrepreneurial growth and am a recognized expert in the field. Through my efforts in the non-profit world, I’ve been able to help build and grow businesses across this nation as an active board member of the Entrepreneur’s Organization (EO) and StartOut.”

Watch Video Bio

Management Team: Chief Technologista

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Darlene Newman, Chief Technologista

“As the Wicked Start “Technologista,” my role is to make sure that the Wicked Start platform is providing you with the best experience – using the latest technology has to offer – so that you can successfully start a business.

From my earliest memories, I’ve been involved with entrepreneurial efforts, from the cliché neighborhood lemonade stand to programming games on my father’s computer. It was then that I first developed my love of technology. That’s why, from that moment on, I’ve been involved with leveraging cutting-edge technology to solve business problems. I’ve worked in Fortune 500 companies to oversee large-scale technology implementations to enhance profitability, and I’ve spent the past 12 years working with early stage & new businesses to take advantage of all that technology has to offer.

In 2003, I received the SBA’s National Phoenix Award by a Volunteer and was inducted into the University of Arizona’s Entrepreneur Hall of Fame. I’m inspired by my parents, who somehow have always managed to find time for each other while raising six kids. I'm also inspired by Muhammad Yunus, who truly understands how to empower people to create their own economic opportunities.”

Wicked Start Success Story: Starting A Concierge Service

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Julie Subotky was making a living in the hospitality industry in Aspen, CO. As a self proclaimed ski-bunny, she loved being out in the open, breathing in that famously fresh mountain air day in and day out. Over time, however, Julie needed to make a shift in her life – to “get a real job,” as she recalled.

Leveraging her strengths as a go-to resource for getting things done for tourists and part-time residents, she started offering personal assistant services. After a year doing this, she realized that she could turn this into a real business. She thought about how to structure the business and realized that she could grow the business through word-of-mouth referrals and provide the initial startup funding herself. She made the decision to start Consider It Done. It was a calculated risk but she believed in her capabilities and soon her business was booming. “From babysitters to private jet charters to New Year's parties, everyone seems to have something that they don’t have time to do so we help them make it happen," Julie explained.

Wicked Start was on the critical path of her journey, helping her to plan and grow the business. Having a step by step process that was manageable and easy to follow was essential for success. Today, Consider It Done has grown into a million-plus dollar operation and is now located in New York. And, with a new born son, she couldn't be happier.

Levin’s NV programand Wicked Start’s Steps

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Levin- NV Program Step Wicked Start Step1- Exploring Entrepreneurship Step 1: The Starting Block - Building a Case for Your

Idea2- Identifying/Meeting Market Needs Step 1: The Starting Block - Building a Case for Your Idea3- Setting Financial Goals Step 5: Business Plan – Charting your course

4- Planning the Product/Service Step 5: Business Plan – Charting your course

5- Researching/Analyzing the Market Step 5: Business Plan – Charting your course

6- Reaching the Market Step 6: Funding- Fueling your business

7- Building the Team Step 8: Hiring- Building the Team

8- Planning for a profitable Business Step 5: Business Plan – Charting your course

9- Monitoring Cash Flow/Funds Step 5: Business Plan – Charting your course

10- Implementing/ Next Steps Step 5: Business Plan – Charting your course

Levin’s GV program and Wicked Start’s Steps

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Levin- GV Program Wicked Start Step

1- Sizing Up Your Business Step 1: The Starting Block - Building a Case for Your Idea

2- Exploring Growth Opportunities Step 5: Business Plan – Charting your course

3- Making Strategic Decisions Step 5: Business Plan – Charting your course

4- Using Financial Tools Step 5: Business Plan – Charting your course

5- Strengthening the Product/Service Step 3: Prototype - Create a Sample of your product

6- Seizing the Market Step 10: Marketing- Creating a Buzz

7- Leading the Organization Step 8: Hiring- Building the Team

8- Managing Operations Step 9: Operations

9- Charting Financial Performance Step 5: Business Plan – Charting your course

10- Making It Happen Step 6: Funding- Fueling your business

How It Works: Step 1

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Click Here to see “How It Works” Video

How It Works: Step 2

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How It Works: Step 3

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How It Works: Step 4

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