THE ORIGINALBLUE JEANS

LEVI’S STRATUSS & CO.

Cheryl Mitchell

Background

Campaign

•501 Jeans

•Contest/Giveaway

Target Audience

•Youthful

•Hipster, rockers, fashionistas & vintage buffs.

•13-34

•Risky/Cutting edge

Spokes Models

Lorde Adam Levine

Tactics

#501

Measuring Success

•Levi’s Sales (Focus on “501” Design)

•Google analytics

Mobile Strategy

•Online & Mobile Ads.

•QR code Implementation

•Mobile application

Budget 25% Mission Control for monitoring purposes

25% Google Adwords, Facebook Ads, Internet Marketing Campaign (SEO/PPC)

10% App Development and QR code management

10% Major Social Media platforms/ Main Website (i.e Facebook, Instagram, Twitter)

10% Celebrity endorsements

20% Compensation of both those involved on this project and contest prizes

5 million dollars

Summary“Keeping and gaining customer

loyalty”

Loyalty $$$$Relevance/ Connection