leveraging your online presence for business growth
DESCRIPTION
Presentation to the Remodelers Council of the Home Builders Association of Greater Dallas.TRANSCRIPT
![Page 1: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/1.jpg)
Leveraging Your Online Presence for Business Growth
Beth KahlichDigital Marketing Consultant, WSI
![Page 2: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/2.jpg)
Introductions
![Page 3: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/3.jpg)
• Organic Search– Map Listings– Organic SEO
• Paid Search• Display Advertising• Social Media• Email Marketing
Definitions
![Page 4: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/4.jpg)
![Page 5: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/5.jpg)
Organic Search – Map Listings
![Page 6: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/6.jpg)
• Google Places – Claim Your Listing
Organic Search – Map Listings
![Page 7: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/7.jpg)
Click here
![Page 8: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/8.jpg)
Click here
![Page 9: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/9.jpg)
Map Listings on Mobile Phones
![Page 10: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/10.jpg)
Organic Search - SEO
![Page 11: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/11.jpg)
• Early in buying process – more general– “Plumber Frisco”
• Closer to making decision– “Drain Repair Frisco”
• Seen You Online/Heard About Your Business– “Fritz Plumbing Frisco”
How do you appear in each of these searches??
Ways People Search
![Page 12: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/12.jpg)
• Search Engine Optimization• Focus On– Cities/Towns– Zip Codes
• Less Competition – More Targeted!• One Page for Each City / Zip Code– Use unique text/variations to make it even better
Organic - SEO
www.pizzaman.comwww.pizzaman.com/frisco-texas-pizza
![Page 13: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/13.jpg)
Online Review Sites
![Page 14: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/14.jpg)
Online Review Sites“gourmet
cupcakes dallas”
![Page 15: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/15.jpg)
![Page 16: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/16.jpg)
![Page 17: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/17.jpg)
Paid Search Advertising
![Page 18: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/18.jpg)
![Page 19: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/19.jpg)
• Also known as – Pay-Per-Click• Can be very confusing – newspaper analogy
• Google LOVES it when you do it yourself because Google makes more money!
• Does show results if done correctly
Paid Search Advertising
![Page 20: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/20.jpg)
Case Study Redwood /Cedar Lumber Company
Before – 1,416 Impressions and 86 Clicks – NO Results Known
After – 13,606 Impressions and 399 Visits Results – 49 Calls and 12 emails
![Page 21: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/21.jpg)
Display Advertising
![Page 22: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/22.jpg)
• Your potential customers are spending over 50% of their media time surfing the web!
Display Advertising
![Page 23: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/23.jpg)
The Buying Funnel
![Page 24: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/24.jpg)
• Cost
• Value – boost to Paid Search
• You’re willing to spend large amounts of $$ on mailers that never get seen….
Display Advertising
![Page 25: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/25.jpg)
Social Media
![Page 26: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/26.jpg)
• You can’t avoid it - Claim Your Listings!
• If you already spend time online – there are things you can do… if not, leave this for larger companies with bigger advertising budgets.
Social Media
![Page 27: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/27.jpg)
Email Marketing
![Page 28: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/28.jpg)
• Current Customers, Previous Customers, Potential Customers
• Permission-based• 12-month Plan to “nurture your list”• Are you collecting
email addresses??
Email Marketing
![Page 29: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/29.jpg)
The Law of CompetitionCustomer researches 6 -10 companies
They call 3-4 of them for quotes
They choose 1 to hire
There is no second place
![Page 30: Leveraging Your Online Presence for Business Growth](https://reader038.vdocuments.mx/reader038/viewer/2022110306/554ce4c5b4c905d1488b557a/html5/thumbnails/30.jpg)
Questions?