leveraging the relationship and sharing economies
TRANSCRIPT
Jerry Michalski, President of REX Sustainable Brands 2015 San Diego
June 1, 2015
Leveraging the Relationship and Sharing Economies:
Innovation Potential and Strategies for Entry
Albert Robida 1
#SB15sd
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Working Together
by David Whyte
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Agenda• Framing • Four Economies
• Linear • Circular • Sharing • Relationship
• Trust
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Value
Idle Value Hidden Value
What We Value
Invisible Value
Aligning Value & Values
Layers of Value
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The Economies• Linear (Consumer) • Circular • Sharing • Relationship
• Collaborative • Peer-to-Peer • Freelance (Gigonomics) • Rental • On-Demand • Access
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The Circular Economy
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The Sharing Economy
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Idle Assets
Stuff
Spaces
Skills
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What Gets Shared
Value
Frequency of Use
Very Sharable
Trump Card = Sentimental Value
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Sharing Economy Structures
• “Two-sided” markets
• Not always monetary
• P2P, B2C, B2B
• Personal and business
• Business: internal and external
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Hidden Assets
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ExerciseName Company Industry Date
REX: Shareable Assets
2015 cc: BYYour notes:
Stuff Spaces Skills
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Effects of the Sharing Economy
• Earn income from idle assets
• Idle assets are kept in motion
• Build relationships
• Build reputation
• Earn income in spare time, on demand
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Benefits of the Sharing Economy
• Economic
• Environmental
• Social
• Convenience, choice & flexibility
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Thorny QuestionsHas the Sharing Economy become the Rental Economy?
What does the Sharing Economy mean for manufacturers? GDP?
Are workers better off or worse off? Who benefits here?
Is the Sharing Economy always winner-take-all?
What should cities do about the Sharing Economy?
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The Relationship Economy
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Oikos
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“Consumer”
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Better words
Customer
Client
Student
PatientAudience
Individual
Fan
Family
Guest
Participant
Member
Household Citizen
User*
Ally
*which some people can’t stand, but I really like
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Says Disney
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Language shiftMission
Profit
Broadcast
SEO
Retargeting
Target Demographics
Launch Campaigns
Market Share
Sustainable Competitive Advantage
Maximize Shareholder
ValueBrand
ControlOwnership
Meaning
Happiness
Authenticity
Purpose
Vulnerability
Intent
Love
Gifting
Trustworthiness
OpennessTransparency
Abundance
Thriving
Emergence
CommonsMembership
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Aligning value and values
Too often…
Value You Create
Values You Hold Value You Create
Values You Hold
What if…
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People Are Also
Inventors
Artists
Critics
ScientistsAmateurs
Mentors
Writers
Recommenders
Sharers
Repair Technicians
Teachers
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“If you have nothing to say, sing it!”
–David Ogilvy
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If we:Stretch the truth
Treat you like cattle
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If we:Stretch the truth
Treat you like cattle
Go to war on you
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If we:Stretch the truth
Treat you like cattle
Go to war on you
Call you “consumers”
Stalk you
Fill your world with noise
Deny mistakes and wrongdoing
Don’t really listen or engage
Why trust us?
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Unsustainable
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Re-humanization
Peers
Relationship
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How to build trusted relationships1. See your customers as peers
2. Be honest
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Stakeholder Trust Audit
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How to build trusted relationships1. See your customers as peers
2. Be honest
3. Be open
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Footprint Chronicles
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Examples
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Be vulnerable
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Brene
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How to build trusted relationships1. See your customers as peers
2. Be honest
3. Be open
4. Understand social dynamics
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How to build trusted relationships1. See your customers as peers
2. Be honest
3. Be open
4. Understand social dynamics
5. Design from Trust
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Design from mistrust
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Gestures of trust
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Two more examples
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Traffic Calming
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Examples
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Open Space
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Layers of (Invisible) Value
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Design from Trust is often:Counterintuitive, risky, uncomfortable
Cheaper than control
More effective
Transformative
Regenerative, social
But:
• It’s social, so there are no guarantees
• It’s nested inside other problems
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Thorny QuestionsStalk or serve?
Are people really trustworthy?
How might we shift our measures of success, personal, corporate and economic?
How do we shift from mistrust to trust?
How do you deal with the bad actors?
How do we manage the Commons together?
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Trust is the new differentiator.
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Trust is the way forward.
Despite the many reasons it’s hard to trust people…
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Thank you.
Jerry Michalski [email protected] @jerrymichalski
REX: the Relationship Economy eXpedition TheREXpedition.com
Thank you, #SB15sd!
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The idea landscapeNeighbors:
Compassionate Capitalism Conscious Capitalism Theory U/Presencing
Open Source The Sharing Economy
Servant Leadership
Not Neighbors: Attention Economy Experience Economy
Authenticity
Mixed: Creating Shared Value
Wikinomics Big Data
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The Commons
• The Commons — Natural Resources — The Commons
• Coming back into relationship with the Earth
• Natural fit with sustainability, green, circular, sharing, etc.
• Governance models of The Commons (Elinor Ostrom)
• The New Commons: information, knowledge, learning