Leveraging the Present, Preparing for the Future

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  • 1. NEW WORLD, NEW RULESDISRUPT OR BE DISRUPTED Carlos Dominguez Cisco Systems Senior Vice President Office of the Chairman and CEO TECH NOWIST

2. SELF-PROCLAIMED TECH NOWISTLeveraging the PresentPreparing for the Future 3. SPEED AND PACE OF CHANGE: FACT OR FICTION If Facebook were a country it would be the worlds third largest and2 times the size of the U.S. population. 1 in 5 couples meet online; 1 in 5 divorces are blamed on Facebook.More video was uploaded to Youtube in the last 2 months than if had been airing new content 24/7/365.............. Since 1948 More people return home for their cell phone than their walletCarlos Dominguez is usually confused with Elvis...... not the fat one! 4. The Rise of the Age of Networked IntelligenceAge of Networked Agrarian Age Industrial AgeIntelligencePrinting Press Internet 5. Current Crises 6. A Turning Point in History:Rebooting Business, Government & SocietyThe IndustrialThe NewspaperAge Corporation Safety and The Financial SecuritySystem GovernmentDemocracy EDUCATIONWORK Media & Entertainment Health CareENERGY SCIENCE Social Justice Regulation Transportation The CitiesDon Tapscott - MacroWikinomics 7. Change Challenge #2FAMILIARITY 8. Watch 9. SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. DISRUPTIVE INNOVATION 10. EXAMPLE 11. Kodaks introduction of the roll lmin 1888 is an excellent example ofa disruptive innovation. 12. Instead, it brought new performanceattributes to the marketplace. 13. PORTABILITY. 14. SIMPLICITY. 15. AFFORDABILITY. 16. TIMELINE 2000 - Kodak vows to lead in digital 2005 - Kodak ranked #1 in digital camera sales- Surged 40% to $5.7B- Film fell 18% 17. WHAT HAPPENED?Low margins on cameras / high margin on filmCrushing profit disappointment 18. MY INNOVATION SUGGESTIONS 1. Understand your culture 2. Sustained innovation VS disruptive innovation 3. Need to go underground 4. Executive sponsor 5. Experiment constantly 6. Measure results 7. Leverage entire company 8. leverage suppliers 9. Get input from customers 10. Disruptive innovation quality comes in version 3 or 4 19. SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. DISRUPTIVE INNOVATION3. CONTRIBUTION REVOLUTION 20. TYPESThe Contribution Revolution - Co-Creation Era New Business Models Emerging - Change Everything Expertise: Software Code: Creative Expression:Opinions & Ratings: WikipediaFirefox & LinuxYouTube, FlickrZagatsSocial Connections:SpecializedDesign & CapitalGoods: Facebook, TwitterConnections: Developments:Resource:eBayCraigslist Threadless, Ryz Skype Platforms That Allow Users To Contribute 21. Companies Born Into Change - CrowdsourcingCrowdsourcinga focus group on a grand scale 22 22. Companies Born Into Change - Crowdsourcing Facts: - Founded 2000 - 50 Employees - 30+ M Revenues - Double Digit Growth - 500,000 Community Members - 120,000 Designers - 10,000 orders / day - 288,753 Likes on Facebook - 1.6 M Twitter Followers - 30 Avg. Age EmployeesCrowdsourcinga focus group on a grand scale 23 23. How Many Man a) 3 MillionHours Are Invested b) 10 MillionIn Wikepedia?c) 30 Million d) 100 Million 24. COMMON CHARACTERISTICSPRODUCT LEADERSHIP CUSTOMER SERVICE NIMBLEOPER ATIONAL EXCELLENCEORGANIZATIONSHARNESS ASSETSEMPOWERMENTACROSS ORGANIZATION &VALUE EMPLOYEES FOCUS ON INNOVATIONCUSTOMEREXPERIMENTCONTRIBUTIONCONSTANTLY LEVERAGE & FEEDBACKDIVERSITY LEVERAGECULTURE OFTECHNOLOGYREWARDSCHANGEIMAGINE THEFUTURE CREATIVITY 25. Tech Nowist 4 STEP PROCESSSomeone who EMBRACES CHANGE,understands what technology is available,EXPERIMENTS with it,LEARNS from the experiments &4LEVERAGES it for a competitive advantage 26. IMAGINE THE FUTURE1. Conduct research - hire / buy2. Brainstorming sessions - inside and outside3. Listen, listen, listen4. Dialogue with cutting edge thinkers5. Understand technology - whats available and whats coming6. Attend conferences7. Constantly ask - what if?8. Be curious9. Be enthusiastic10. Take time to think..... quietly 27. 7 SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. EMBRACE SOCIAL MEDIA3. FOCUS ON DISRUPTIVE INNOVATION4. IMAGINE THE FUTURE5. EXPERIMENT VS ROI 28. Experimentation is key:Prototype a lot, fail often, and fail early 29. 7 SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. EMBRACE SOCIAL MEDIA3. FOCUS ON DISRUPTIVE INNOVATION4. IMAGINE THE FUTURE5. EXPERIMENT VS ROI6. LEVERAGE TECHNOLOGY 30. 7 SUGGESTIONSSURVIVE, LEAD & THRIVE1. EMBRACE CHANGE2. EMBRACE SOCIAL MEDIA3. FOCUS ON DISRUPTIVE INNOVATION4. IMAGINE THE FUTURE5. EXPERIMENT VS ROI6. LEVERAGE TECHNOLOGY7. IMPLEMENT EFFECTIVE COLLABORATION 31. Hunt for Value Across I.C.E. - Cisco Examples Cross-unit product innovation New business creations INNOVATION PRODUCT - TELEPRESENCE / WEBEX INTEGRATION NEW BUSINESS -IPRIZE - CROWDSOURCING Cross-selling, better coordination Better customer service by coordination CUSTOMERS CUSTOMER SERVICE - WEB PROPERTIES - / SELF SERVICE CROSS SELLING - DATA CENTER - PARTNER COMMUNITY Costs/investments savings by coordinating/sharing Better decisions by getting input EFFICIENCY WEBEX MORTEN HANSEN - COLLABORATION