Leveraging Social Networks

Lee Yount, Jr.Catawba County Government

How Catawba County Uses Social Media

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WHAT ARE YOU DOING?

WHAT ARE THEY DOING?

WHAT ARE THEY DOING?

USA: 1,294,797NC: 35,704

Top 5 Cities in NC: Charlotte: 7,841Raleigh: 6,384Durham: 1,912Asheville: 1,893Greensboro: 1,824

OFFICE OF THE GOVERNOR

DEPARTMENT OF CORRECTION

STATE HIGHWAY PATROL

NC WINE & GRAPE COUNCIL

NC FILM OFFICE

CLEAN WATER MANAGEMENT TRUST FUND

DIVISION OF POLLUTION PREVENTION AND ENVIRONMENTAL ASSISTANCE

NC MUSEUM OF NATURAL SCIENCE

OFFICE OF ENVIRONMENTAL EDUCATION

NORTHCAROLINA ON TWITTER

NCLGISA

FRIENDS

PHOTOS

VIDEOS

EVENTS

PAGES VS. GROUPS

LINKS

TAGS

STATUS

CONNECTING

FREE

Top 10 Federal AgenciesWhite House: 327,592Marine Corps: 83,144Army: 49,416CDC: 21,257State Department: 16,386NASA: 7,768NASA JPL: 6,536 (Jet Propulsion Lab)Library of Congress: 6,520Air Force: 3,011EPA: 2,608

As of: Sep 14, 2009

NORTHCAROLINA ON FACEBOOK

Office of the Governor

JobsNOW

Department of Transportation

Department of Cultural Resources

NC Commission on Volunteerism and Community Service

NC Wine and Grape Council

NC Film Office

NC Tourism Office

NC Aquariums

Clean Water Management Trust Fund

Division of Pollution Prevention and Environmental Assistance - RE3.org

NC Museum of Natural Science

N.C. Stormwater (Division of Water Quality)

VIDEOS

PHOTOS

SHOW US YOUR...

SETS

MAP

UPLOADING

uploadphoto@catawbacountync.gov

www.catawbacountync.gov/uploadphoto.asp

SHARING

BRANDED CHANNEL

SHORT AND TO THE POINT

PRIVATE VS. PUBLIC

YouTube Branded Channel Request for Government

Name of GovernmentWebsite URLYouTube UsernameAccount Email Address Channel Plans

government@youtube.com

•WHO IS YOUR TARGET?•ELECTRONIC VS PRINT•TRUST•WHAT TOOLS ARE YOU USING?•MARKETING

DISCUSSION

Lee Yount, Jr.Catawba County Government828-465-7975lyount@catawbacountync.govhttp://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.slideshare.com/lyount

Thank You!