leveraging social media for the job search

8/8/2019 Leveraging Social Media for the Job Search

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SOCIAL MEDIA

AND THE JOB SEARCH

[Monday, August 30, 2010] [11:30 AM]



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What is Social Media?

Resume building with Social Media

The Job Search with Web 2.0

Some Examples to get you started

Executive Summary

Talking Points for Today’s Presentation

Monday, August 30, 2010



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Introduction to Natan.TV

My Personal Investment in Social Media

Community Building – Experience helping brands engage people andbuild communities through social media

Social Media Marketing – Helped develop social media marketingstrategies and online communities

Connection to NYU Web 2.0 Community – President of the NYU

Communications Club; connection to many students and administratorswho are using social media at NYU now

GlobalQuad.com – Researched and worked with many professionals atother schools that are leveraging social media in a structured way




SOCIAL MEDIA IN 2010



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Social Media Tools

What is Social Media?


• The term coined by marketers to define the

websites we live on and connect with our friends on

• Facebook, Twitter, LinkedIn, Blogs,

FourSquare and Brazen Careerist are the

social networks we are going to discuss today

• Why are we talking about social media?Because 45% of employers are using social

networks to screen job candidates (1 year oldstatistic from CareerBuilder.com)



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Social Media Tools

Facebook


“Kevin Colvin, an intern at the NorthAmerican arm of the Anglo Irish Bank,

was busted when photos on Facebookrevealed what he was really up to:

partying at a Halloween bash, dressed

as a fairy!

When his manager replied to the emailmessage in which Colvin excused

himself, his boss wrote back with anattached photo of the intern in costume.”

• Facebook is where you live socially on

the internet but no matter how secure your privacy settings are it’s still risky

• Every time you upload a photo or gettagged with one you need to think about

an employer seeing it (especially your default)

• Invest in your “public” Facebook profile so

employers will be happy with what theysay if they find you on Facebook. Join thecompany networks of your jobs.



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Social Media Tools

Twitter


Average College Kid:

“Twitter is a silly 140-

Character Facebook

update, why would I use

it!?”

• Twitter allows you to create a mini “real-time” press page for yourself

• Twitter allows you to easily follow what employers and professionals in the

field you want to work in are doing/talking about

• Companies in ALL industries are using Twitter to post intern/job positions



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Social Media Tools

LinkedIn


is ….• The #1 Professional Networking Site on the Internet

• A website where you MUST have a profile on to increase your visibility

in the professional world

• The best place to conduct research on different companies or industries and the people that work for them

• An extremely important link to include at the top of your resume



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Social Media Tools

Blogs


Average College Student

“I don’t want to be a

writer or journalist, why

would I start a blog?!”

• Blogging helps you formulate opinions about

the field you’d like to go into

• Blogging will give you writing samples to show

to employers (who don’t like reading your Writing

the Essay papers)

• Blogging will help you learn about the industry

• Blogging will help you become a better writer

(which helps with any profession)

• Blogging will give you a platform to interview

and meet people in different professions



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Social Media Tools

FourSquare


• Is a social network that allows you to check in with your internet-enabled

phone to locations

• FourSquare is a relatively new social network but is seriously increasing in

popularity

• FourSquare is a great place to conduct research on companies you areinterested in

• See who’s checking into their locations, who’s the mayor of the location?

FourSquare has unique information on the employees that work at the

company



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Social Media Tools

Brazen Careerist


• A professional network for Gen Y/

Millennials/PEOPLE OUR AGE!

• Creating a profile allows you tocreate digital resume that will

showcase who you are

• Joining groups in Brazen will help

you prepare for the work force andget questions answered about

jobs/internships

• Is a great way to meet other

people your age in the same boat



RESUME BUILDING



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Resume Building


Suggestions for you!

Build your personal brand through social media

Social Media Resume Tools

Posting the “right” information



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Resume Building

Building Your Brand


Everyone has a resume with

text on a piece of paper

Using Social Media Tools

• You can help amplify yourself among a stack of resumes• You can create a safe and professional name for yourself on the Internet

• You can network with potential employers and peers in the same industry



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Resume Building



These are just a few…

The best digital business card

The best way to digitally introduce

yourself to someone

The best way to list, in real time the

companies you’ve had experience with

The digital translation of you resume and

best place to receive recommendations



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Resume Building



The best digital business card



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Resume Building



The best way to digitally introduce

yourself to someone



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Resume Building



The best way to list, in real time the

companies you’ve had experience with



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Resume Building



The digital translation of you resume and

best place to receive recommendations



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Resume Building

Selecting Information


Have you spent a lot of time on this page?



THE JOB SEARCH



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Job Search

Where to Search


• Wasserman Center!

• LinkedIn• Twitter #hashtags (#jobs #internships)

• Jatched (Created by NYU Students)

• FledgeWing (Created by NYU Students• Career Builder

• Brazen Careerist (for young people!)• Craigslist

• Monster.com• Doostang (for young people!)

• Alumni Networks (high school, summer camp, past jobs)• Connect with your NYU friends!

• AND MANY MORE!



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Job Search

Approaching a Job or Contact


• Always be professional

• Draft emails a few times

• Send emails at appropriate times (the morning is always best!)

• Create appropriate subjects with your email

• Include links to your digital resume

• Send emails from your NYU email address

• Send to the right contact at the company



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Finishing Up

Questions? Comments?


• Stay in touch with me! Grab a business card from me at the end or…

Email: [email protected] or [email protected]

Twitter: http://twitter.com/twatan

LinkedIn: http://linkedin.com/in/natanedelsburg

Digital Business Card: http://card.ly/natan

Blog: http://bit.ly/natanwritingsample

• I am the President of the Communications Club and we are always

looking for new members! http://steinhardt.nyu.edu/commclub

leveraging social media for the job search

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