leveraging social media for email marketing success
DESCRIPTION
My presentation from Search Exchange (10/4/11) that covers how you can use social media marketing for email marketing success. Demonstrates how to grow your email list, connect email to social, connect social to email, and how to use your email list to learn about the social activity of your subscribers.TRANSCRIPT
![Page 1: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/1.jpg)
@adamholdenbache
LEVERAGING SOCIAL MEDIA FOR EMAIL MARKETING SUCCESS
Adam Q. Holden-Bache
@adamholdenbache
![Page 2: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/2.jpg)
@adamholdenbache
EMAIL & SOCIAL:THE PERFECT COMBO
![Page 3: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/3.jpg)
@adamholdenbache
EMAIL SOCIAL MEDIA
![Page 4: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/4.jpg)
@adamholdenbache
EMAILTHE FOUNDATION OF THE INTERNET
![Page 5: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/5.jpg)
@adamholdenbache
![Page 6: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/6.jpg)
@adamholdenbache
![Page 7: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/7.jpg)
@adamholdenbache
![Page 8: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/8.jpg)
@adamholdenbache
Email marketing will generate an ROI of $43.62 for every
dollar spent.
Source: DMA ”Power of Direct Report 2009"
![Page 9: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/9.jpg)
@adamholdenbache
42% of active social networkers check their email account four or more times a day, compared to just 27% of those that don’t use social media.
Source: Merkle ”View from the Social inbox"
![Page 10: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/10.jpg)
@adamholdenbache
63% use the same email account for social media messages as they do for permission based email.
Source: Merkle ”View from the Social inbox"
![Page 11: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/11.jpg)
@adamholdenbache
Social network users check their email more frequently than those not on social networks.
#searchex
Tweet-worthy Takeaway:
![Page 12: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/12.jpg)
@adamholdenbache
HOW CAN I LEVERAGE SOCIAL TO GROW MY EMAIL
LIST?
![Page 13: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/13.jpg)
@adamholdenbache
![Page 14: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/14.jpg)
@adamholdenbache
![Page 15: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/15.jpg)
@adamholdenbache
![Page 16: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/16.jpg)
@adamholdenbache
![Page 17: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/17.jpg)
@adamholdenbache
![Page 18: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/18.jpg)
@adamholdenbache
![Page 19: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/19.jpg)
@adamholdenbache
![Page 20: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/20.jpg)
@adamholdenbache
![Page 21: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/21.jpg)
@adamholdenbache
Use social channels to generate interest in your emails and direct users to your opt-in form.
#searchex
Tweet-worthy Takeaway:
![Page 22: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/22.jpg)
@adamholdenbache
CONNECT EMAIL TO SOCIAL
![Page 23: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/23.jpg)
@adamholdenbache
Connect & Share
![Page 24: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/24.jpg)
@adamholdenbache
Over 20% of social media users
have shared something from an email campaign to their social accounts
via a share option.
Source: Merkle ”View from the Social Inbox 2010"
![Page 25: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/25.jpg)
@adamholdenbache
Including a social sharing option in an email increased click-through rates from an average of 7.2% to 8.7%.
Including as many as three different sharing options boosted the rate to 11.2%.
Source: GetResponse "Email Marketing and Social Media Integration Report"
![Page 26: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/26.jpg)
@adamholdenbache
Extend your reach…
Active social network users have, on average, around 500 connections.
Facebook average: 130 friendsTwitter average: 300 followersLinkedIn average: 63 connections
![Page 27: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/27.jpg)
@adamholdenbache
Email is the best way to distribute your message, but social media is the best way to have it spread.
#searchex
Tweet-worthy Takeaway:
![Page 28: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/28.jpg)
@adamholdenbache
CONNECT SOCIAL TO EMAIL
![Page 29: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/29.jpg)
@adamholdenbache
![Page 30: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/30.jpg)
@adamholdenbache
![Page 31: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/31.jpg)
@adamholdenbache
• Your audience has already responded positively in the social channel
• Relevant, unique content
• Looks current and timely
• Connects with your readers
Why Include Social Content?
![Page 32: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/32.jpg)
@adamholdenbache
Use your best social content in your email campaigns.
#searchex
Tweet-worthy Takeaway:
![Page 33: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/33.jpg)
@adamholdenbache
USE YOUR EMAIL LIST TO LEARN ABOUT SOCIAL
![Page 34: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/34.jpg)
@adamholdenbache
Append your customer and prospect databases with social media addresses and other social marketing data.
Email Record Appending:
![Page 35: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/35.jpg)
@adamholdenbache
![Page 36: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/36.jpg)
@adamholdenbache
1. Learn more about your subscribers
2. Determine on which social channels to focus
3. Increase relevance
4. Identify influencers and quality prospects
Use Email Record Appending To:
![Page 37: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/37.jpg)
@adamholdenbache
Always try to learn more about your subscribers. Collect data, segment and increase message relevance.
#searchex
Tweet-worthy Takeaway:
![Page 38: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/38.jpg)
@adamholdenbache
A copy of this presentation can be viewed or downloaded at Slideshare:
http://slideshare.net/adamholdenbache
Presentation:
![Page 39: Leveraging Social Media for Email Marketing Success](https://reader036.vdocuments.mx/reader036/viewer/2022062703/554ee08ab4c905d51b8b4c4e/html5/thumbnails/39.jpg)
@adamholdenbache
THANK YOU
Adam Q. Holden-Bache8701 Mallard Creek Dr.
Charlotte, NC 28262704-706-2670 x200