leveraging social media for audience development.ppt
DESCRIPTION
TRANSCRIPT
![Page 1: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/1.jpg)
LEVERAGINGSOCIAL MEDIAFOR AUDIENCE DEVELOPMENT
LEVERAGINGSOCIAL MEDIAFOR AUDIENCE DEVELOPMENT
IDEAS
“(-[&}$€% @WEB
MARKETING
64 FACEBOOK
SOCIAL SEO™
NETWORK
© MEDIA
| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA| DESIREE FORSYTH| PRINCIPAL | DENSITY MEDIA
1
![Page 2: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/2.jpg)
FACEBOOKFACEBOOK
1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES
Give them more reasons to « like » you. Put something good behind the gate.
Give them more reasons to « like » you. Put something good behind the gate.
2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS
Consider an Engagement Event or a « CoReg » with a popular advertiser.
Consider an Engagement Event or a « CoReg » with a popular advertiser.
3. USE BETTER PHOTOS3. USE BETTER PHOTOS
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
![Page 3: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/3.jpg)
FACEBOOK: PUT
SOMETHING GOOD BEHIND
THE GATE
![Page 4: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/4.jpg)
![Page 5: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/5.jpg)
![Page 6: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/6.jpg)
![Page 7: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/7.jpg)
![Page 8: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/8.jpg)
![Page 9: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/9.jpg)
![Page 10: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/10.jpg)
FACEBOOKFACEBOOK
1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES
Give them more reasons to « like » you. Put something good behind the gate.
Give them more reasons to « like » you. Put something good behind the gate.
2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS
Consider an Engagement Event or a « CoReg » with a popular advertiser.
Consider an Engagement Event or a « CoReg » with a popular advertiser.
3. USE BETTER PHOTOS3. USE BETTER PHOTOS
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
![Page 11: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/11.jpg)
![Page 12: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/12.jpg)
![Page 13: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/13.jpg)
WWW.WILDFIRE.COM
WWW.HYPERARTS.COM
HELPFUL APPS:
WWW.FANAPPZ.COM
WWW.EASYPROMOSAPP.COM
WWW.INVOLVER.COM
WWW.VITRUE.COM
![Page 14: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/14.jpg)
FACEBOOKFACEBOOK
1. BUILD BETTER FANGATES1. BUILD BETTER FANGATES
Give them more reasons to « like » you. Put something good behind the gate.
Give them more reasons to « like » you. Put something good behind the gate.
2. MAKE BETTER PARTNERSHIPS2. MAKE BETTER PARTNERSHIPS
Consider an Engagement Event or a « CoReg » with a popular advertiser.
Consider an Engagement Event or a « CoReg » with a popular advertiser.
3. USE BETTER PHOTOS3. USE BETTER PHOTOS
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
Most people won’t flip through all of your tabs and pages. Show them where to go.Source: http://socialbakers.com
![Page 15: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/15.jpg)
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
![Page 16: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/16.jpg)
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
![Page 17: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/17.jpg)
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
![Page 18: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/18.jpg)
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
![Page 19: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/19.jpg)
FACEBOOK: THINK BEYOND THE MAGAZINE COVERSHOT
![Page 20: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/20.jpg)
GET YOUR AUDIENCE TO
PAY (WITH THEIR NETWORKS)
“Money is so 20th Century. The new currency is buzz.” -Internet Retailer
4. FACEBOOK / TWITTER
![Page 21: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/21.jpg)
www.paywithatweet.com
![Page 22: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/22.jpg)
REMEMBER BOOKMARKIN
G SITES?
5. BOOKMARKING
![Page 23: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/23.jpg)
REMEMBER BOOKMARKIN
G SITES?
5. BOOKMARKING
THEY’RE NOT DEAD YET!
![Page 24: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/24.jpg)
REMEMBER BOOKMARKIN
G SITES?
5. BOOKMARKING
THEY’RE NOT DEAD YET!
![Page 25: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/25.jpg)
5. A NEW KID ON THE BLOCK
![Page 26: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/26.jpg)
5. A NEW KID ON THE BLOCK
![Page 27: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/27.jpg)
POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON
6. BE A JOINER6. BE A JOINER..........................................................................................
..........................................................................................Not Just a PusherNot Just a Pusher
Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
![Page 28: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/28.jpg)
POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON
6. BE A JOINER6. BE A JOINER..........................................................................................
..........................................................................................Not Just a PusherNot Just a Pusher
7. BE ANALYTICAL7. BE ANALYTICAL..........................................................................................
..........................................................................................Most Popular ItemsMost Popular Items
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
![Page 29: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/29.jpg)
POPULAR IS POPULAR FOR A REASONPOPULAR IS POPULAR FOR A REASON
6. BE A JOINER6. BE A JOINER..........................................................................................
..........................................................................................Not Just a PusherNot Just a Pusher
7. BE ANALYTICAL7. BE ANALYTICAL..........................................................................................
..........................................................................................Most Popular ItemsMost Popular Items
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
Use analytics to find the most popular items on your site and spread them far and wide through your social networks.
8. BE ENGAGING8. BE ENGAGING..........................................................................................
..........................................................................................Ask & RespondAsk & Respond
Huge response can be generated by posing a question with your posting, then responding to your audience to keep the conversation going.
Huge response can be generated by posing a question with your posting, then responding to your audience to keep the conversation going.
Use the Twitter Trending Topics to join in relevant conversations. You don’t always have be the one starting the topic.
![Page 30: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/30.jpg)
IT’S TIME TO INTEGRATEIT’S TIME TO INTEGRATE
9. SOCIAL + EMAIL9. SOCIAL + EMAIL
75% of social media users say email is still the best way for brands to communicate with them. (hubspot)
75% of social media users say email is still the best way for brands to communicate with them. (hubspot)
10. SOCIAL + MOBILE10. SOCIAL + MOBILE
Think mobile apps and placements.Think mobile apps and placements.
![Page 31: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/31.jpg)
9. SOCIAL + EMAIL
![Page 32: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/32.jpg)
9. SOCIAL + EMAIL
![Page 33: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/33.jpg)
IT’S TIME TO INTEGRATEIT’S TIME TO INTEGRATE
INTEGRATION TOOLSINTEGRATION TOOLS
MOST EMAIL PROVIDERS CAN GIVE YOU SOCIAL SIGNUP FORMSMOST EMAIL PROVIDERS CAN GIVE YOU SOCIAL SIGNUP FORMS
WWW.FOURSQUARE.COMWWW.FOURSQUARE.COM
WWW.DIRECTDIALOGS.COMWWW.DIRECTDIALOGS.COM
WWW.APPMAKR.COMWWW.APPMAKR.COM
WWW.APPSBAR.COMWWW.APPSBAR.COM
WWW.APPBREEDER.COMWWW.APPBREEDER.COM
WWW.APPINVENTORBETA.COMWWW.APPINVENTORBETA.COM
![Page 34: Leveraging Social Media for Audience Development.ppt](https://reader033.vdocuments.mx/reader033/viewer/2022051817/547d9878b4af9f745d8b4674/html5/thumbnails/34.jpg)
THANK YOU FOR COMING!THANK YOU FOR COMING!
You may contact usby phone or web at:You may contact usby phone or web at:
(323) 240-1302(323) 240-1302
www.densitymedia.comwww.densitymedia.com
[email protected]@densitymedia.com