leveraging social media - cagp 2 27-2012
DESCRIPTION
Leveraging Social Media - CAGP 2 27-2012 - http://www.cagponline.org/TRANSCRIPT
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Slide 1 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County Government
February 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz
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Slide 3 of…this might take a while :-)
Lee Yount, Jr.Programmer AnalystCatawba County Government
February 27, 20112012 CAGP Spring ConferenceLink to Presentation: http://slidesha.re/y3sRKz
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Objective: Create a Team with no more than 7 People
and no less than 3 people
Time Out!
Time: 57sec
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Objective: Name Your TeamTime: 30 sec.
Time Out!
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Is your content answering the…
who whatwhen
whyhow
where
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845Million
…and growing
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845Million
…and growingPeoplehttp://www.digitaljournal.com/img/3/5/9/8/7/5/i/5/6/0/o/gamescom_09_071_039.jpg
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130The average number of Friends a Facebook user has
http://www.academicperspective.com/wp-content/uploads/2009/11/man-in-the-crowd.jpg
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>425 Million Active Users on Mobile Device
http://www.imore.com/2011/12/09/top-5-alternative-twitter-apps-iphone-ipad/
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90
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Since 2008
2,650+ Fans/Likes
NewsJob Openings
Emergency InformationTwitter/YouTube/Flickr Integration
Events
Parks, Library, Animal Services,Meals on Wheels Pages
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Objective: 5 Items to post on Organization’s
Facebook Page
Time Out!
Time: 5 min
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Since October 2008
950+ Followers
35+ Lists 1700+ Tweets
@catawbacounty
News/Jobs/Events/etc.
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Since February 2009
200+ Followers
330+ Tweets
@catcopurchasing
Bid and Surplus Information
6 Lists
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Examples of Relevant Tweets
http://stevelundeberg.mvourtown.com/files/2010/03/fonzie.jpg
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http://www.aksysgames.com
Example of not-so-relevant
Tweet
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http://www.facebook.com/twitter
https://twitter.com/settings/profile
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Objective: 3 Tweets with hashtag #CAGP
Time Out!
Time: 2:59 minRemember your max number of 140 characters
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Management Tools
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Hootsuite
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Since January 2009
110,000+ Views
30 Sets3,500+ Photos
News/Events/etc.
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Objective: 2 Titles of Sets
What would be in those sets?
Time Out!
Time: 2 min
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26,000+ Views
134 Videos35 Subscribers
Since May 2009
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KNOW YOUR AUDIENCE
SHORT AND TO THE POINT
DON’T BE AFRAID TO ENTERTAIN
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Objective: 2 Video Ideas
Time Out!
Time: 2 min
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QuickResponseCodes
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Website URL
Plain TextEmail Address
VCARD (contact info)
Phone Number
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http://mashable.com/2010/07/13/calvin-klein-qr-code-billboard/
http://mashable.com/2010/06/10/internet-week-qr-codes/
Quick Response Codeall the cool kids say:
QR CodeOr
QRC
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How can QR Codes be used?
http://www.catawbacountync.gov/depts/u&e/ecocomplex.asp Flickr: By Lee Yount
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Where have you seen Quick Response Codes?
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Objective: 3 Places you could use a QRC
What would be behind the QRC?
Time Out!
Time: 3 min
*hint: text, website address
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Have an official voice
http://the-universality-of-cheese.blogspot.com/
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http://andersonreunion09.files.wordpress.com/2008/11/megaphone.jpg
…or others will have one for you.
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People are looking for thecorrect information quickly…Are you meeting the need?
http://fc02.deviantart.net/fs22/f/2007/330/3/7/waiting_for_the_subway_by_fabiK.jpg
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Thank You.
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Lee Yount, Jr.Catawba County [email protected] to Presentation: http://slidesha.re/y3sRKz http://www.facebook.com/leeyounthttp://www.twitter.com/leeyounthttp://www.leeyount.com