leveraging mechanical turk for seo
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- 1. Leveraging the Crowd for SEO
SMX Advanced
June 8, 2011
Natala Menezes
Sr Product Manager
Amazon Mechanical Turk - 2. What is Crowdsourcing? Distributed problem solving
Mechanical Turk makes crowdsourcing easy. - 3. Mechanical Turk is a marketplace for work.
Mechanical Turk gives businesses and developers access to an on-demand, scalable workforce.
Flexibility: Scale your workforce up and down quickly
Accuracy: Get high quality, efficient and cost effective results.
Price: Pay only when you are satisfied with the results.
Speed: Start receiving results in minutes - 4. How it works
Micro payments through Amazon Flexible Payments
Huge workforce: Over 500,000 Workers, 190 countries
Platform can handle millions of tasks, via Web or API - 5. Business Use Cases
Categorization
Classification
Tagging
Sentiment Analysis
Data Management
Data Verification
Data Entry & Collection
Data De-duplication
Algorithm Training
Content & Media
Moderate Photos & Content
Content Creation & Editing
Transcription
Business Services
Search Relevancy
Product Usability Testing
Research - 6. Search Experts