Heidi Cho . Jonathan Goldman . Mark Heller . David Henning . Ethan Lassiter . Yani Li . My Tam Nguyen . Irene Figueroa-Ortiz . Jeenal Sawla . Margaret Scott . Jonathan Springfield . Sofia Viguri

The phasing diagram offers a synthesis of the projected goals for the study area and Chelsea more broadly. The vast majority of proposed plans can be feasibly in-tegrated within the next one to three year time frame. More extensive interventions, such as infill development, affordable housing construction, or roadway infrastruc-ture, can be expected to take 10 to 20 years. Implementation strategies are inter-connected and overlapping, allowing the city government and other community and development partners to capitalize on proposals that are most suitable given the time frame.

Flexible use and Infill Development in the Underbridge, image above portraits the intersection of Spruce Street and Route 1. The render illustrates the flexible occupation, activation and transformation of parking lots over time. In the short-term, a programming agenda introduces new programs and uses in the underbridge that includes pop-up outdoor cinemas , markets and skate parks. In the long-term, infill development of retail spaces fills the empty gap, reconnecting the urban fabric.

STRENGTHS

IMPLEMENTATION

Source: TK

2016 2030

EVERAGING OCAL L

Strategic physical and locational qualities

Robust and diverse economic base

Dive

rse

and a�ordable communitymulti-cultural

cost of living

opportunities

organizations

engaged

entry-level

robust

strongbusiness

to neighbor

gridbuildings

under-used

cities

businesses

for

community

a�ordableyouth

civic

jobs

food-based

community

connections

walkablehistoric

parks

spacesopen

waterfront freight & industry

business development workshops

HUB Business Incubator

city branding & marketing

compost

Stand for Children workshop

cultural events

Food trucks

public use at Forbes Industrial Park

extend Highland Park to water

seasonal programming of recreational spaces

Greenway along the Silver Line

infill development under route 1

community recreational centers

3 Green Corridors

adaptive reuse of industrial buildings

negative freight signage

freight corridor

Re-gridinglarge industrialparcels

Inclusionary zoning

Expand offerof housing in the study areas

DIF

Affordable Housing Trust

contiguous waterfront walkway

pop-uprecreational events

pop-up markets

Mentor Business program

Digital Onrampsjob training

The Flexible Use Program

TRANSPORTATION

OPEN SPACE & NATURAL SYSTEMS

ECONOMIC DEVELOPMENT

HOUSING BALANCE

URBAN DESIGN

Recognize and Amplify Chelsea’s Existing Strengths To Build A Connected, Vibrant, and Inclusive Community.

VISION

This plan addresses new development along Chelsea’s Everett corridor and around the incoming Silver Line Gateway. Proposed strategies hinge on Chelsea’s innate strengths to maintain affordability, grow the economy, and strengthen the social fabric.

INTRODUCTION INTERVENTION MAP

GOALSEMPOWER residents, local business owners, and workers1ENHANCE and Reflect Existing Chel-sea Character2FOSTER Physical and Social Connec-tions throughout Chelsea 3INSPIRE Civic Pride4

EVERAGING OCAL L

Strategic physical and locational qualities

Robust and diverse economic base

Dive

rse

and a�ordable communitymulti-cultural

cost of living

opportunities

organizations

engaged

entry-level

robust

strongbusiness

to neighbor

gridbuildings

under-used

cities

businesses

for

community

a�ordableyouth

civic

jobs

food-based

community

connections

walkablehistoric

parks

spacesopen

waterfront freight & industry

business development workshops

HUB Business Incubator

city branding & marketing

compost

Stand for Children workshop

cultural events

Food trucks

public use at Forbes Industrial Park

extend Highland Park to water

seasonal programming of recreational spaces

Greenway along the Silver Line

infill development under route 1

community recreational centers

3 Green Corridors

adaptive reuse of industrial buildings

negative freight signage

freight corridor

Re-gridinglarge industrialparcels

Inclusionary zoning

Expand offerof housing in the study areas

DIF

Affordable Housing Trust

contiguous waterfront walkway

pop-uprecreational events

pop-up markets

Mentor Business program

Digital Onrampsjob training

The Flexible Use Program

TRANSPORTATION

OPEN SPACE & NATURAL SYSTEMS

ECONOMIC DEVELOPMENT

HOUSING BALANCE

URBAN DESIGN

0.1 Mile

0.2 Miles

SILVER LINE CORRIDOR

EVERETT STREET

SPRUCE STREET

TRANSPORTATION

OPEN SPACE & NATURAL SYSTEMS

ECONOMIC DEVELOPMENT

HOUSING BALANCE

Economic(Primary, Secondary)

Program ends

Gradual phasing

Open Space

Urban Design

Housing

Transportation

Economic(Primary, Secondary)

Program ends

Gradual phasing

Open Space

Urban Design

Housing

Transportation

1 year

Online newsletter

Digital Onramps

Mentor business program

Chelsea HUB

Adapt parks for programmed use

Design skate park on open lot

Temporary uses in vacant lots

Evening use of public school facility

Stand for Children, other programming

Coordinate access to Everett and Revere facilities

Implement green corridors along Spruce, Everett

Extend Highland Park to waterfront

Construct 1500 residential units

Adaptive reuse of industrial buildings

Negative truck signage

Regrid large parcels

On-road bicycle and ped infrastructure

Multi-use path

Brown�eld remediation

Freight Corridor

Inclusionary zoning

DIF

A�ordable Housing Trust

Create contiguous walkway along waterfront

Food Trucks

Pop-up Markets

Youth activities including murals, art

Program public use for Forbes Industrial Park

Convert scrap yards to compost Business expansion support

Local purchasing agreements

Test Kitchen Initiative

Marketing campaign

Business development workshops

3 years 5 years 10 years 20 years

E V E R A G I N G O C A L L Proposal for Chelsea, MA | Harvard GSD | April 2014City of Chelsea

Final_LEVERAGING_BOARD.indd 1 4/16/2014 11:17:05 PM

INTERVENTIONS

LINK The proposed greenway along the Silver Line Corridor aims to incorporate the tracks of the commuter rail into Chelsea’s urban fabric by creating stronger pedestrian and cycling connections between West and East Chelsea.

INTEGRATE. The three proposed green corridors consist of multi-modal transportation systems combined with green infrastructures. The corridors strengthen the physical connection within open spaces in Chelsea, promoting an integrated network of natural systems.

RECLAIM. This plan seeks to revitalize Chelsea’s waterfront by identifying parcels and engaging in strategic partnerships with current owners. Flexible programming and multipurpose use are combined to create mixed-use open spaces along the waterfront.

B

Connecting by Greening

Building on the Past

A

VolleyballRock Climbing

Gymnasium

Basketball

Running TrackCross Country Ski

FootballSoccer

BaseballMusic Festival

Ice Skating Rink

Ice Skating Rink

Pool

Jan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDec

Jan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDecJan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDec

Jan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDec

VolleyballRock Climbing

Gymnasium

Basketball

Running TrackCross Country Ski

FootballSoccer

BaseballMusic Festival

Ice Skating Rink

Ice Skating Rink

Pool

Jan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDec

Jan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDecJan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDec

Jan

JulAugJun

May

Sep

Nov

Oct

AprM

ar

FebDec

Inhabiting the Underbridge

Activating the Silver Line1

2

Reclaiming the Waterfront4 Shared Use of Spaces3

5

PROGRAM. Through a Joint Use Agreement and a programming agenda the lifecycle of existing recreational facilities in institutions is expanded to serve a larger group of community members.

INTERVENTIONS

One Storefront One Storefront

One Storefront One Storefront

NATURAL SYSTEMS & OPEN SPACE I Connects and activates spaces

2Our proposed grid facilitates a mix of uses, including large sections of res-idences, retail near the Gateway Sta-tion, and office space nearer to the in-dustry in the south. We proposed to implement a grid in three phases:

PHASE 1CONNECT. Easy access to the Gateway Station and no current major buildings

PHASE 2GRID. Market Basket can be relocat-ed into the entirety of a block and the others are developed according to the proscribed use. Mixed use towers can sit atop the new Market Basket

PHASE 3DENSIFY. Add mixed use density to ex-isting sites to the North and South. Can be concurrent with the other phases

The diagrams above present how the project responds to market shifts to ac-commodate A) Market Basket, B) Of-fice towers, C) Residential Apartments, and D) Broadway-style retail.

PRESERVING. The existing built form and use of brick in Chelsea would not be replaced if demolished. New development can be created around and within existing historic structures.

INFILL. The project pro-vides a precedent and high design aspiration for what infill could provide in both creating new development and giving the area a unique identity.

Source: Google Earth

Vietnam Veteran Pool Memorial Stadium

Carter ParkChelsea High School

A B C D

T

To/From Broadway

To/From Light Industrial

To/From T-Station

Mixed-use Commercial

Residential

Mixed-use O�ce

Mixed-use Light Industrial

Open Space / Plaza

Green Corridor

PHASE 1

T

To/From Broadway

To/From Light Industrial

To/From T-Station

To/From Neighborhood

To/From Waterfront

To/From School

Mixed-use Commercial

Residential

Mixed-use O�ce

Mixed-use Light Industrial

Open Space / Plaza

Green Corridor

PHASE 2

T

To/From Broadway

To/From Light Industrial

To/From T-Station

To/From Neighborhood

To/From Waterfront

To/From School

Hotel

MGH

FBI

Mixed-use Commercial

Residential

Mixed-use O�ce

Mixed-use Light Industrial

Open Space / Plaza

Green Corridor

PHASE 3

Block VersatilityA. Warehouse / Market Basket B. Office, 10-15 storiesC. Apartments, 8 stories D. Broadway-style retail, 3-5 stories

T

To/From Broadway

To/From Light Industrial

To/From T-Station

To/From Neighborhood

To/From Waterfront

To/From School

Hotel

MGH

FBI

0.1 Mile

0.2 Miles

URBAN DESIGN I Fosters a cohesive built environment

1

2

2

Introducing a Flexible Urban Grid1

DESIGNED DEVELOPMENTS. Form-based code can create the regulatory massing and design requirements with-in which new development can be placed to enhance existing structures.

Source: Porter House by NYC SHoP Architect

0.1 Mile

1

22

2

3

3

3

4

5

FLEXIBLE LOTS

PRESENT PARKS

PROGRAMMABLE PARKS

GREEN CORRIDORS

GREENWAY

ADAPT. The activation and transformation of parking lot spaces at the underbridge of Route 1 is both an open space and economic development strategy that slowly reintroduces uses and programs under the highway, with the goal of reconnecting the urban fabric of Chelsea. Image to the left, portraits the intersection of Arlington Street and Route 1. Image above, infill development A8ernA by NL Architects, in the Netherlands.

MIXED-USE COMMERCIAL

RESIDENTIAL

MIXED-USE OFFICE

MIXED-USE LIGHT INDUSTRIAL

OPEN SPACE / PLAZA

GREEN CORRIDOR

EXISTING BUILDING

ADDITIONAL BUILDING

NEW BUILDING

2

1

ACTIVATING UNDERUTILIZEDOPEN SPACE

CREATING URBAN FRAMEWORK FOR FUTURE DEVELOPMENT

Proposal for Chelsea, MA | Harvard GSD | April 2014

Final_LEVERAGING_BOARD.indd 2 4/16/2014 11:17:28 PM

INTERVENTIONS

TRANSPORTATION I Separates conflicting uses

SL

0.1 Mile

Image to the left, heat mappotraits vehicular accidents in Chelsea. It informed the transportation planning.

Image to the right, sketch of the design for the proposed freight corridor.

SEPARATE. Separating uses will increase overall safety and ability for streets to accommodate cars, bicycles and pedestrians. The first and least cost step would include restricting truck traffic from roads designated as pedestrian-friendly. This would include roads east of 2nd Street, and the segment of 2nd Street that abuts the Mystic Mall property.

Redirecting Freight 1

RESTRUCTURE. Redesigning freight routes to create separated freight lanes that provide quick access for trucks to move through Chelsea while physically separating those trucks from other users.

Introducing a Freight Corridor3

IMPROVE. Designing a better network of bicycle and pedestrian infrastructure will leverage existing assets by increasing accessibility.

Providing Multi-Modal Access2

HOUSING BALANCE I Expands affordability and accesibility ECONOMIC DEVELOPMENT I Catalyzes entrepreneurship

DESIGNATE District Improvement Financing and an Affordable Housing Trust Fund.

CREATE policy on climate resilient construction and low impact construction.

LEVERAGE public and private support for affordable housing by furthering partnerships between lenders and developers.

DEVELOP 1500+ new housing units in the study area in the next 10 years.

INSTITUTE a broad mix of rental and homeownership options.

0.1 Mile

Enacting an inclusionary zoning policy

Broadening Housing Options

Creating Partnerships

Factoring in Climate Change

Securing Funding for the Future

Diversifying DevelopmentDIVERSIFY Assure mixed-use, mixed-income residential and transit-oriented development.

INTERVENTIONS

Increasing the supply housing1

2

3

4

5

6

7

Dangerous Intersections (Trucks)

Heat map represents all vehicular incidents 2010-2011

Dangerous Intersections (Pedestrians)

Incident (Pedestrian)Incident (Truck)

The graph to the left highlights Chelsea’s high pro-portion of subsidized units in relation to neighbor-ing communitites. In spite of affordable options, demand for affordable housing exceeds current supply, demonstrating a clear need for new devel-opment.

Percentage of Subsidized Units

30,000

Subsidized

Market-rate

25,000

20,000

15,000

10,000

5,000

Chelsea ChelseaEverett EverettMalden MaldenMelrose MelroseRevere Revere0%

5%

10%

15%

20%

30%

25%

Median Household Price Median Household Income Home Price/IncomeChelsea $286,451 $41,181 6.96Boston $363,300 $49,081 7.42

Percentage of Subsidized Left to right, render and three dimensional massing of the proposal.

PRESERVE long term affordability for Chelsea residents

1

1

2

2

3

Food Industry1

2

3

4

5

6

AB C

ED

F

Chelsea High SchoolE.

PROD

UCE

WH

OLESALE PRODUCE TO LOGAN

WHO

LESA

LE P

ROD

UC

E TO

BO

STO

N

TAX

MO

NEY

SPEN

T ON PUBLIC SCHOOL

EDUCATION + COMMUNITY SPACE FOR CHELSEA

HOSPITALITY INDUSTRY CREATING SPENDING IN CHLESEA

MONEY

EAR

NED

IN B

OSTO

N AN

D SPEN

T IN CHELS

EA

PURCHASING GOODS/ CREATING SPENDING

PRO

DU

CE

FIRST STOP FOR IMMIGRANTS

EMERGENCY HEALTH SERVICES

night school / vo

cation

al tra

ining

Was

te

Cul

inar

y Res

earc

h

Service Apartments/ Restaurants/ Bars To Res

taur

ants

/ Gro

cery

Stores

West Chelsea Core

Latino Business Community

Hist

oric

Pre

serv

atio

n / H

ousin

g / W

ork Space

Info Dissemination on Imm

igrants

PROD

UCE

WH

OLESALE PRODUCE TO LOGAN

WHO

LESA

LE P

ROD

UC

E TO

BO

STO

N

TAX

MO

NEY

SPEN

T ON PUBLIC SCHOOL

EDUCATION + COMMUNITY SPACE FOR CHELSEA

HOSPITALITY INDUSTRY CREATING SPENDING IN CHLESEA

MONEY

EAR

NED

IN B

OSTO

N AN

D SPEN

T IN CHELS

EA

PURCHASING GOODS/ CREATING SPENDING

PRO

DU

CE

FIRST STOP FOR IMMIGRANTS

EMERGENCY HEALTH SERVICES

night school / vo

cation

al tra

ining

Was

te

Cul

inar

y Res

earc

h

Service Apartments/ Restaurants/ Bars To Res

taur

ants

/ Gro

cery

Stores

West Chelsea Core

Latino Business Community

Hist

oric

Pre

serv

atio

n / H

ousin

g / W

ork Space

Info Dissemination on Imm

igrants

0.1 Mile

31

INTERVENTIONS

Hub Chelsea is a business incubator, shared work-space, and community facility that will nurture lo-cal entrepreneurs and highlight Chelsea’s unique economic and cultural assets. Hub Chelsea’s building features three components: a commer-cial kitchen in which small specialty food business entrepreneurs can perfect their products and pro-duce them for sale; a flexible coworking space, where entrepreneurs in technology and business services can rent inexpensive offices and meet-ing rooms; and an open community event space.

Incubating Chelsea’s 21st Century Economy with Hub Chelsea

1

Fresh Produce

Supply

Vocational Training

Culinary Research

Tech & Professional ServicesEntrepreneurs

Health &Nutrition Programs

Food Business IncubatorTech Incubator

Flexible Community Space

Mentorship

Community Space

New England Produce Center

H o t e l

Educational Institutions

M G H

B o s t o n

Chamber of Commerce &

Existing Businesses

CommunityGarden

City of

Chelsea

Create a graphic identity, outreach campaign, and community wide calendar to clearly commu-nicate the city’s vision to residents, visitors, inves-tors and regional audiences; articulate network-ing events that celebrate the people of Chelsea and contribute to community building.

Connecting the City and Region with Branding, Outreach and Events

2

View of Hub Chelsea

Activate the space under the Tobin bridge to show-case locally produced goods and induce a stronger connection between the study area and the rest of Chelsea.

Activating Under the Bridge Chelsea Market

3

Encourage businesses to enter the emerging or-ganics recycling sector, drawing on local expertise in waste processing and food distribution.

Encouraging Organic Recycling

4

Community Wide Calender Options Strategies For City Branding

Above : Diagram showing Hub Chelsea’s relatonships Left : Map showing regional flows of goos and services through Chelsea

flexible space

tech incubator

foodbusiness

incubator

NUMBER OF SUBSIDIZED UNITS

128-210

80-218

43-80

17-43

3-17

EXISTING HOUSING STOCK

EXISTING FLOWS

VALUE ADDTION TO FLOWS

FOOD INDUSTRYA.

MYSTIC MALLB.

MGHC.

URBAN RENEWAL AREAD.

HOSPITALITY INDUSTRYE.

CHELSEA HIGH SCHOOLF.

HAZARDOUS INTERNSECTION REMEDIED BY SEPARTION OF USES

FREIGHT RESTRICTED

HAZARDOUS INTERSECTION REMEDIED BY DESIGN INTERVENTION

FREIGHT ALLOWED

PEDESTRIAN INFRASTRUCTURE

BICYCLE INFRASTRUCTURE

CAPTURING ECONOMIC FLOWS

NEED FOR ADDITIONALHOUSING STOCK

INCREASING TRANSPORTEFFICIENCY

Final_LEVERAGING_BOARD.indd 3 4/16/2014 11:17:56 PM

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