Leveraging LinkedIn to Grow Your

BusinessSHR Marketing, LLC

Stan Robinsonwww.linkedin.com/in/stanrobinson

Started in 2003, went public in May 2011.

Largest online professional network - 175 million members.

Originally designed to help professionals map their personal networks.

LinkedIn Introduction

Connecting with sales prospects.

Finding partners or suppliers.

Collecting business intelligence.

Seeking employers or employees.

Why are you using LinkedIn?

LinkedIn helps you build 100% complete profile.

Professional photo. Location. Industry. Summary. Experience - with descriptions. Skills – minimum of 5. Connections – minimum of 50.

Profile Optimization - I  

Here is what else you should add: Headline – using keywords. Recommendations. Education. Websites. Twitter handle. What people should contact you for.

Profile Optimization - II

LinkedIn Profile

Bring your offline network online.

Need 100-200 connections.

Power of the network – introductions.

Determine criteria for whose invites to accept.

Quality vs. Quantity approaches

Build Your Connections

Advanced search.

Can use keywords, title, industry, location, school, etc.

Shows how you are connected to people.

Can save 3 searches.

Business Intelligence

Advanced Search

Company Pages

Jobs

Groups

Answers

Applications

Other Important Features

Contact information:

Stan Robinson, Jr. Phone: 908-463-3485Email: shrmarketing@gmail.com    LinkedIn: www.linkedin.com/in/stanrobinson

Questions?