Leveraging HubSpot Enterprise to Grow Your Agency

Peter CaputaDate: 12-28-2011#VARFormable

HubSpot as an Email Service Provider (ESP) For Behavior Based Lead Nurturing

Agenda

• Advanced Lead Nurturing Review• HubSpot as an Email Service Provider

for Behavior Based Lead Nurturing• Getting Help & What’s Next

ADVANCED LEAD NURTURING

Previous Session

http://www.hubspot.tv/hubspot-partners/bid/103368/HubSpot-Enterprise-Training-Advanced-Lead-Nurturing

What is Advanced Lead Nurturing?

Allows a company to Increase lead to customer conversion rates and shorten sales cycles by nurturing leads based on the lead’s behavior – as exhibited on the website, social media, email, mobile application, support system, billing system, crm, etc - by providing content corresponding to the leads’ interests and buying stage.

HUBSPOT AS AN EMAIL SERVICE PROVIDER

Draft an Automated Email

Create the Email

Write the Email

Preview

Send a Test Email to Yourself

Save the Email

Go to Advanced Marketing Automation

Choose HubSpot as the “Send” ESP

Choose the Correct Drafted Email

YOUR HOMEWORK

Homework1. Get Some Events Setup 2. Build Some Draft Emails3. Blog about it.

QUESTIONS?

Use the Forums

• We’ll post updates and to-do’s. • You should respond when you do

something, or when you get stuck.

• If you have product setup questions, call support. 888 HubSpot

See You Next Wednesday