leveraging hubspot enterprise to grow your agency peter caputa date: 11-09-2011 advanced landing...
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Leveraging HubSpot Enterprise to Grow Your Agency
Peter CaputaDate: 11-09-2011
Advanced Landing Pages
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AGENDA
What are Advanced Landing Pages?
Setting up Advanced Landing Pages
Why are the valuable?
Homework, Getting Help, Co-Marketing
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WHAT ARE ADVANCED LANDING PAGES?
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True A/B TestingMultiple Template Options
Existing Web Page Import Capability
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USING ADVANCED
LANDING PAGES
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Scenario #1
• Logon to your HubSpot Account• Open up Advanced Landing Pages• Using an existing landing page on your site:– Import page from that site– Save it as a template– Create an A/B Test– Create two editable regions– Create version A– Create version B– Drive traffic to see which variation performs
best.
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Go to Advanced Landing Pages
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Click “New Landing Page”
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Click “Import Existing Page”
Sales Tip: Consider doing this in a trial..
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Enter URL of Page You Want to Clone
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Define the Elements You Want to Vary
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Preview Template
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Developers: Add Tags via HTML
Cheat Sheet of Template Tag Examples: http://cdn.performable.com/docs/PML-Cheatsheet.pdf
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Create Version A
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Save and Preview
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Use Same Template for New Variation
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Change 1 Element to Test Impact
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Now You Have an A/B Test
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Set up Form Rules
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Form Rules to Setup
Recommended: 1. Thank you
message or redirect to thank you page.
2. Email autoresponder
3. HubSpot Leads API URL
Optional: 1. Internal
email notification
2. Webhook3. Integrations
with rd parties
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Getting the HubSpot Leads API URL
http://docs.hubapi.com/wiki/Inserting_Leads
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Enable Landing Pages
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Drive Traffic & Monitor Conversion Rates
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Disable Lower, Set up More Variations
E Beats F. Disable F. Create More Variations…
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Scenario #2• Using an advanced landing page
template create an A/B Test– Select a Template– Import an image, customize the text– Create two variations: A & B
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Click “New Landing Page”
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Select a Template
Sales Tip: Consider doing this in a trial..
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Customize the Landing Page
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Variation B: Change Form Fields
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WHAT IS THE VALUE OF LANDING PAGES?
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Let’s recap the value
• A/B Testing– “Allows a marketer or business owner to
increase lead conversion rate by easily setting up and testing variations of landing pages. Elements that can be varied include messaging, images, headlines, form fields, action buttons and page layouts.”
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Let’s recap the value
• Pre-Designed Template Options– “Provides the marketer or business
owner with a flexible and easy way to create attractive landing pages and do A/B testing w/out html or design skills required.”
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Let’s recap the value
• Existing Page Import Capability– “Allows a marketer the flexibility to
create unlimited landing pages in their exact ‘look and feel’ by importing a specific web page and turning it into an editable template.”
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Key Value Points
• Unlimited A/B Testing• Landing pages run on your subdomain• Extremely affordable method to A/B testing• Allows marketers to avoid the typical technical
issues with java script A/B testing• Landing pages up and running quickly w/ no IT
involvement required: – No designer needed, template system saves valuable
time– Import tool allows a “1 click import” of your look and feel
• Detailed landing page reporting– Determine right offers/landing pages for different traffic
sources– Quickly enable and disable landing page variations to
maximize click through rate.
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HOW ADVANCED LANDING PAGES FIT IN THE STORY
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MurrayLangston
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Knowledge Check
1. What are the 3 types of data I can see for each landing page?
2. What are the two ways I can create a new landing page?
3. What do I have to do set up an A/B test?
4. What are 3 key value points of using Advanced Landing Pages?
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Key Takeways
Advanced Landing Pages allow A/B Testing
You can use templates or import pages
Testing drives results
Middle of the funnel effectiveness is key
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HOMEWORK, GETTING HELP, CO-MARKETING OPP
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Homework1. Previous Weeks’ Homework: – Setup lots of conversion forms to capture emails. – Setup events in advanced analytics– Set up lead nurturing strategy based on your markets,
products, personas, pain points and content. Build “event behavior chains” or “event flows” and start tracking how many leads trigger these event chains. Write emails and configure sends
– Set up Lifecyle Summary Reports, Trend Reports and Reverse Funnel Reports
2. Build Landing Pages, Run A/B Tests
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Co-Marketing Opp (continued)1. In the forum or on your blog, write
your thoughts about, “How Marketing Can Help Convert More Leads to Sales”
2. We’ll take quotes from you and write a blog article highlighting the best advice. The article(s) will be posted on blog.hubspot.com with links to your site.
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QUESTIONS?
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Use the Forums
• We’ll post updates and to-do’s. • You should respond when you do something, or when you
get stuck.
• If you have product setup questions, call support. 888 HubSpot
• Recordings and slides are on hubspot.tv/hubspot-partners
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See You Next Wednesday
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QUESTIONS?