leveraging hubspot enterprise to grow your agency advanced product setup 10-18-2011 #varformable 1
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Leveraging HubSpot Enterprise To Grow Your AgencyAdvanced Product Setup
10-18-2011
#VARFormable
1
Agenda
• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next
Add the Advanced Javascript Tracking Code
• http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-javascript-tracking-code
Agenda
• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next
Types of Events
1. Visited Page2. Clicked Element3. Submitted Form4. Custom Events
Setup Instructions: http://help.hubspot.com/articles/Tutorial/hubspot-enterprise-set-up-analytics-events
Where to set up events…
Analyze Advanced Marketing Analytics New Event
Event Type: Visited Page
Event Type: Clicked Element
• What’s an Element? o Buttonso Navigation Linkso Other Links
How Do You Track a Clicked Element?
• Easiest: Unique ID• Also Easy: Class• Requires more knowledge of code:
jquery
Find the Element with Google Chrome Browser
Right Click and Select “Inspect Element”
When to Use a Class Instead
• If there is no unique ID and there is a unique class.
• If a class is used to describe any one of similar multiple elements that you want to track.
When to Use jQuery Instead..
• If there is no unique ID or class
Event Type: Form Submitted
• Use ID whenever possible• Use Class as a second resort• HubSpot forms require jquery…
Event Type: Form Submitted
Event Type: Form Submitted: jquery
Event Type: Form Submitted: Email Field
Events from Help Desk Software
Instruction: http://help2.hubspot.com/display/DOC/Helpdesks
• Zendesk• Tender
Track Click Throughs from Email Campaigns as Events Software
Instruction: http://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughs
• Include Campaign ID
• Use emailct as parameter
Events Related to Social Networking
Instruction: http://help2.hubspot.com/display/DOC/Tracking+Email+Click-Throughs
• Twitter mentions• Facebook likes• Ning sites
Events Related to Billing
Instruction: http://help2.hubspot.com/display/DOC/Payment+Systems
• Recurly• Chargify
Event: Website Chat Initiated
Instruction: http://help2.hubspot.com/display/DOC/Olark+Integration
• Olark
Custom Events
• Create a “Custom Event”• Gives your programmer instructions on
calling the API via javascript or via http
Auto Creating Custom Events
Instruction: http://help2.hubspot.com/display/DOC/Understanding+Auto-Generated+Events
• Let Programs Create Events (e.g. Added xyz to shopping cart.)
• Rename them later
Agenda
• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next
You Need Your Visitors Converting at a High Rate
• You need more Top of the Funnel Offers• Ask your Channel Account Manager for 3
Ebooks you can customize and use…o How Inbound Marketing Workso How to do a Website Redesigno Social Media Marketing How to
• Then build landing pages
Setup as Many Events as You Can
• Easy: Pages Visited, Out of the box integrations with supported helpdesk, billing and chat systems.
• Medium: Clicked Elements, Forms Completed
• Programming Required: Custom events triggered from other systems.
Agenda
• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next
Create Forum Thread to Get Event Setup Help
• Create a new forum thread for each event you need help setting up.
• Help each other. We’ll make sure you get an answer if it’s doable.
• You might need to hire a programmer for tricky stuff.
Describe the Event Like This
Agenda
• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next
Good Posts This Week…
http://www.brightfire.co.uk/blog/2011/hubspot/hubspot-enterprise-give-lead-nurturing-a-boost
Good Posts This Week…
http://info.pollockmarketinggroup.com/blog/bid/68878/Advanced-Lead-Nurturing-Hubspot-Enterprise-Feature-Review-1
Agenda
• Set up Javascript Tracking Code• Setting Up Events• Suggested Homework • Resources & Getting Help• Good Stuff from Last Week• What’s Next
Use the Forums
• We’ll post updates and to-do’s. • You should respond when you do
something, or when you get stuck.
• If you have product setup questions, call support. 888 HubSpot
See You Next Wednesday