leveraging community involvement for great pr
TRANSCRIPT
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Nielsen Survey Revealed
• 66% say they prefer to buy products and services from companies that have implemented programs to give back to society.
• 62% prefer to work for those companies.• 59% prefer to invest in those companies.• 46% say they are willing to pay more
money for products or services offered by those companies.
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Why Share Corporate Giving on Social
• It starts conversations and evokes shares
• People love to see their photo, name or logo
• Tagging on Facebook works wonders
• Gives you unlimited pictures and things to
share
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Sharing Giving on Social, Cont.
• Brands your company as a good corporate
citizen
• Motivational Mondays, Giving Tuesdays
and Follow Fridays are ripe for community-
related posts
• At Assurant, they require no legal approval!
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Friendly Social Reminders
• Like/follow the charities and sponsors involved in the causes you’re supporting.• Send your logo and correct social URLs and
twitter handle to the charities you’re working with.
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Friendly Social Reminders, cont.
• Post pictures (with permission) and tag volunteers and attendees
• Use hashtags• Live tweet at events using these hashtags• Write a blog post of Facebook posts
explaining why you’re involved with the charity. Tie it to a human interest story.
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Like This
Sonya’s story was our most popular organic FB post ever with 1,540 people reached and 66 likes