Leveraggging Social Metadata - OCLC Social Metadata Karen Smith-Yoshimura ... • Henry Raine, New-York Mary Elings, UC Berkeley Historical Society

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<ul><li><p>Leveraging Social Metadatag g</p><p>Karen Smith-YoshimuraKaren Smith Yoshimurasmithyok@oclc.org</p><p>2009 OCLC Di it l F W t 2009 OCLC Digital Forum West </p><p>Los Angeles, CASeptember 16-17, 2009</p></li><li><p>Metadata</p><p> helps us find data. helps us understand the data we </p><p>findfind.</p><p> helps us evaluate what we should spend our time evaluating.</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-092</p></li><li><p>Examples of social metadata</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-093</p><p>Photographer: James Ring; Photographic Archive, Alexander Turnbull Library, National Library of New Zealand</p></li><li><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-094</p></li><li><p>Examples of social metadata</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-095</p></li><li><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-096</p></li><li><p>The collections represented here havepbeen chosen and curated by tribal consultantsworking in collaboration with University andMuseum staff.</p></li><li><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-098</p></li><li><p>Steve Museum Project </p><p>Museum professionalsfound 88% of user tagsguseful.</p><p>If you found this work using this term you ou d s o us g s ewould you be surprised?</p><p>86% of user tags not86% of user tags notfound in museumlabel copylabel copy.</p><p>Steve in Action: Social Tagging Tools and Methods Applied</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-099</p><p>Steve in Action: Social Tagging Tools and Methods AppliedSusan Chun, Tiffany Leason, Rob Stein, Bruce Wyman, and Beth Harris. A Workshop at the Museums and the Web Conference, Indianapolis, April, 2009</p></li><li><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0910</p></li><li><p>Wikipedia article ranked #1 of 31,000,000lt i G l h f d kresults in Google search of gdansk</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0911</p></li><li><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0912</p></li><li><p>A vote to end edit warsA vote to endedit wars</p><p>The closest vote</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0913</p></li><li><p>RLG Partners Social Metadata Working Group22 RLG P ff f fi i</p><p> Drew Bourn, StanfordD l C b ll N ti l </p><p> Daniel Lovins, Yale</p><p>22 RLG Partner staff from five countries</p><p> Douglas Campbell, National Library of New Zealand</p><p> Kevin Clair, Penn StateChris Cronin U Chicago</p><p> John Lowery, British Library Mark Matienzo, NYPL Marja Musson, International Chris Cronin, U. Chicago</p><p> Christine DeZelar-Tiedman, U. Minnesota</p><p> Mary Elings UC Berkeley</p><p>j ,Institute of Social History</p><p> Henry Raine, New-York Historical Society Mary Elings, UC Berkeley</p><p> Steve Galbraith, Folger Rose Holley, National Library </p><p>of Australia</p><p>y Cyndi Shein, Getty Ken Varnum, U. Michigan Melanie Wacker Columbiaof Australia</p><p> Rebekah Irwin, Yale Lesley Kadish, Minnesota </p><p>Historical Society</p><p> Melanie Wacker, Columbia Kayla Willey, Brigham Young Beth Yakel, U. Michigan, </p><p>S h l f I f ti</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0914</p><p>Historical Society Helice Koffler, U. Washington</p><p>School of Information</p><p>Staffed by John MacColl, KarenSmith-Yoshimura</p></li><li><p>Social Metadata Working Group</p><p>Focus: </p><p> User contributions that can enrich the d i i d d b descriptive metadata created by libraries, archives, and museums.</p><p> Issues that need to be resolved to communicate and share user communicate and share user contributions on the network level.</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0915</p></li><li><p>20 questions, 7 subgroups</p><p> Assessment: Objectives? Success metrics? Content: Content:</p><p> What user contributions would most enrich LAM resources?</p><p> What are exemplars of good social media sites?</p><p> Policy: To what extent is moderation necessary? How do we encourage contributions? How do we gauge authenticity?</p><p> Technical and vocabularies: How do we enable users? Issues around vocabularies/folksonomies?</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0916</p><p>users? Issues around vocabularies/folksonomies?</p></li><li><p>Social metadata site reviews</p><p>71 reviews of 35 sites, sites characterized</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0917</p></li><li><p>Some observations</p><p> Great variety of sites many new Success tied to objective and audience, not </p><p>necessarily traffic Value in leveraging sense of community Some sites heavily moderated, others not at </p><p>all Strict credentialing limits effectiveness Lots of features of little value if not used </p><p>and require more documentation, overhead</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0918</p></li><li><p>Some observations cont.</p><p> Few sites use ranking, filtering mechanisms, tt t id i ituse patterns to guide visitors</p><p> Institution-specific sites have fewer t ib ti th t itcontributions than aggregate sites</p><p> Tags contributed on network-level of more l value </p><p> Tagging is most useful when there is no i ti t d t ( h t id di )existing metadata (eg photos, videos, audio)</p><p> Need critical mass and sense of it ( i ti t d) </p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0919</p><p>community (existing or created) </p></li><li><p>Why contribute? (Prelim)</p><p> Tie-in to community of fellow enthusiasts</p><p> Ongoing conversation from own livesg g Pragmatic Feeling of contributing to the brand Feeling of contributing to the brand </p><p>of the institution or communityE h t ti Enhance own reputation</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0920</p></li><li><p>Some promising areas</p><p> Sites like Flickr to identify mystery photos d id t tand provide context</p><p> CommentPress (from Future of the Book) for t l ti g t ibi g digiti d d t i translating, transcribing digitized documents in different languages and scriptsIntegration of user corrections (Flickr commons Integration of user corrections (Flickr commons, WOTR, YourArchive, Historic Australian Newspapers 5 million lines of OCRd text Newspapers 5 million lines of OCR d text corrected)</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0921</p></li><li><p>Leverage the enthusiasm</p><p>It's fun, interesting, educational, a trip.</p><p>Makes me feel I have a stake in the collections. </p><p>Delightfully self-aggrandizing.</p><p>Some Steve museum tag contributor comments,</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0922</p></li><li><p>Explore social metadata sites</p><p> or if you know of others the RLG Partners Social Metadata Working Group should review, go to:Metadata Working Group should review, go to:</p><p>oclcresearch.webjunction.org/social_metadata</p><p>Leveraging Social Metadata, Karen Smith-Yoshimura</p><p>2009 OCLC Digital Forum West , 2009-0923</p></li></ul>