leverages a highly respected online brand
DESCRIPTION
Leverages a highly respected online brand. Has a professional look. Is easy to navigate. Appears unbiased - no apparent motive to slant information . Provides a diversity of viewpoints. Has reputation for outstanding performance in other areas. No broken links, typos, or technical glitches. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/1.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #1 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Leverages a highly
respected online brand
![Page 2: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/2.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #2 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Has a professional
look
![Page 3: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/3.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #3 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Is easy to navigate
![Page 4: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/4.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #4 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Appears unbiased -
no apparent motive to
slant information
![Page 5: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/5.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #5 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Provides a diversity of viewpoints
![Page 6: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/6.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #6 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Has reputation
for outstanding performance in other
areas
![Page 7: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/7.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #7 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
No broken links, typos, or technical
glitches
![Page 8: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/8.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #8 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Gives clear information about the
site
![Page 9: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/9.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #9 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Gives detailed
information on demand
![Page 10: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/10.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #10 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Is easy to understand the site’s structure
![Page 11: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/11.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #11 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Eliminates human bias in selecting
content
![Page 12: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/12.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #12 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Discloses information about the
organization
![Page 13: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/13.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #13 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Emphasizes their
expertise
![Page 14: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/14.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #14 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Easy to contact
![Page 15: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/15.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #15 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Gives timely information
![Page 16: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/16.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #16 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Conveys a sense of likable
people who run this site
![Page 17: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/17.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #17 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
No single political
viewpoint or ideology
![Page 18: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/18.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #18 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Many users have
already had positive
experiences with this
brand
![Page 19: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/19.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #19 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Downloads quickly
![Page 20: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/20.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #20 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Links to outside sources
![Page 21: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/21.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #21 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Shows timeliness
of information
clearly
![Page 22: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/22.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #22 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Has no ads
![Page 23: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/23.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #23 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Makes it easy to verify
accuracy of the
information
![Page 24: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/24.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #24 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Highlights expertise
clearly
![Page 25: Leverages a highly respected online brand](https://reader035.vdocuments.mx/reader035/viewer/2022062411/568167a0550346895ddcea58/html5/thumbnails/25.jpg)
Here’s what makes Google News so credible . . .
Google News may become the #1 most credible Web
site.Credibility
builder #25 of 25
Our lab’s research shows that this boosts a site’s credibility.
Note: No one in the Stanford Persuasive Technology Lab has a professional or financial connection with Google. We simply found this site to be a stellar example of online credibility.
Persuasive Technology Lab captology.stanford.edu credibility.stanford.edu [email protected]
Is continually
updated