2013

Leverage today’s top digital technologies to transform your business

Ashutosh VaidyaVice President, Applications & Global Delivery and Operations

Raman SapraGlobal Head, Business Innovation Services

Session MT22

2013

More content is being created, shared, stored & searched than ever before

90% of world’s data was created in last two years

- Microsoft

500M photo uploads/day48 hours of video uploaded/minute

2.4M content pages Wikipedia made into a book

- Socialnomics.net

2013

Work styles have evolved dramatically as a result of new technologies

29% of world’s workforce use three or more devices

- Forrester

79% of North American companies have implemented ESN

- IDC

80% of employees are reliant on data in their roles

- HBR

2013

Newer technologies are embedded in the heart of business functions

93% of marketers use social media for business

- Social Media Revolution

61% of enterprise technology projects funded by business units and not IT

- IDC

49% COOs credit analytics for bolstering operational efficiency

- Economist

2013

How does this change the enterprise?

TodayProduct development• “The customer buys what we sell”• Launch and view results

Customer engagement• Single channel - people• 1:1 and 1:many conversations

Decision making• Batch-mode vs. real time• Intuitive, judgment-based

Technology use• “Automator of tasks”• Homogeneous

Going forwardProduct development• “Customer helps build want they

want” • Product development w simulated

results

Customer engagement• Multi-channel• Real-time, social and interactive

Decision making• Collaborative and “on-the-go”• Predictive and intelligence-based

Technology use• Business transformation agent• Heterogeneous

2013

Blueprint for adopting disruptive technologiesEmbedding digital transformation into DNARethinkBusiness model

Establish revised business model

Strategy centered around digital transformation

RealignOperational

levers

Set up new operational enablers

Drive adoption and change management

ReorganizeOrg structure

Create a new organization

Drive digital transformation programs

RevampOrg capabilities

Build new capabilities

Support of the transformation

Social Media

Mobility Analytics Cloud

2013

Rethink: Dimensions of competitive advantage

Social Media

Mobility

Analytics

Cloud

Digital transformati

on

Classic enterprise

Margins

Su

pp

ort

Corporate infrastructure

Human resource management

Technology

Procurement

Pri

mary

Services

Sales & marketing

Outbound logistics

Operations

Inbound logistics

20th Century 21st CenturyTechnology-led innovation & digital infrastructure

Next-gen enterprise

Value

Su

pp

ort

Corporate infrastructure

Human resource collaboration

Procurement

Pri

mary

People development

Customer experience

Product co-creation

Automated global supply chain

Technology & digital led innovation

Sales & marketing

2013

Reorganize: Driving digital transformation Chief Digital Officer organization Responsible for digital transformation

• Strategy, policy and governance

• Finance and controls

• Research and thought leadership

• Change management

• Sourcing

• Implementation

2013

Revamp: New capabilities for transformation

TechnologyPeople Process

Testing and adapting to new and changing technologies

Security and protection mechanisms in an open environment

Leadership: define and execute digital roadmap

Digital skill set: Intersection of business and digital• Data scientists• Social media analysts• Customer experience

Process re-engineering for new digitized processes

Processes to incubate disruptive technology-led innovation

Agile processes

2013

Realign: Operational levers that enable transformation

Governance• Executive body to oversee progress• Policy creation for digital initiatives

Change management• Leadership buy-in• Active stakeholder participation• Use of new age techniques like “gamification”

Measurement & improvement• Defined ROI models and business results• KPIs

2013

Dell Services: Enabling your transformation End-to-end offerings for the lifecycle

Cloud Mobility Social media

BI & analytics

Consulting• Azure PaaS

• Force.com PaaS

• App SaaS-ification

• Cloud integration

• Cloud apps

• Native app dev

• X-platform app development

• User experience

• Mobile BI

• Mobility strategy/CoE

• Listening & insights

• Command center build

• Social analytics

• Consulting

• Descriptive reporting

• Master data mgmt.

• BI-RAMP

• Advanced analytics

• Big data

• BI appliances: SAP Hana, PDW

• Digital

• IT strategy & planning

• Business process reengineering

• OCM

• PMO

• Process excellence

2013

Our approach to creating customer value

Our value creators

ENGAGE with customers as trusted advisors to create solutions to their problems

Consulting/ assessments , UX workshop, cloud

services workshop, BI modernization

SOLVE business problems through intertwined social, mobility,

cloud and analytics solutions

Social analytics, mobile BI

CREATE compelling E2E

technology solutions for customers

Big Data solutions, Cloud Integration solutions

(Boomi)

End-to-end

technology stack

Consulting-led

approach

Solutions at

intersection

2013

Leading provider of home healthcare products & services

Challenge• Address enterprise mobility needs• Need for sustainable enterprise

mobility w budgetary & organizational constraints• Security risks with mobile devices in a

regulated healthcare industry

SolutionDell Advisory Services: Enterprise Mobility consulting and expertise

Results • Best-practice driven roadmap and

framework for enterprise mobility• Organization-wide view across multiple

stakeholder groups • Delivered infrastructure for execution

2013

Solution framework for ‘Retention’

Challenge• Hire & retain talent & optimize

workforce• Predict consumer needs and create

contextual offers• Regulatory compliance, brand

protection and attract sponsors

SolutionSingleScore used in Dell Sales automation and lattice engines. Current POCs in HIED, collegiate athletics, state government

Results • New revenue opportunities• Reduced cost structure • Lower attrition and acquisition costs• Quick time-to-value through rapid

“as-a-service” deployment with simplified integration

2013

Leading travel loyalty provider

Challenge• Lack of integration across cloud

platforms• No single view across components• Need for flexible member choice

across partners & currencies

SolutionDell Boomi plus Dell Application Development and Cloud Integration Services

Results • Centralized management of partners,

loyalty programs and customer rewards

• Time and cost savings for new partner and loyalty program additions into the system

• Quick time-to-value through a rapid, simplified integration toolset

2013

Let’s get started

EngageMeet with Dell Services subject matter experts at the Solution Showcase

SeeSchedule a post-event whiteboard session to address your specific requirements. Contact your Dell Services team for details

Experience Gain hands on experience, see demonstrations in the Dell World Whisper Suite

ScheduleVisit a Dell Solution Center near you: Austin • New York City • Washington D.C. Chicago • Santa Clara • Mexico City • Sao Paolo

Visit www.Dell.com/Services

2013