leverage social media as part of your job search 3 23 2011
DESCRIPTION
This presentation covers social media by the numbers, why a jobseeker should leverage social media, social media networking how tos, merging online and offline communities, developing digital assets - This workshop cuts through the noise and clutter of social media for you.You’ll learn how to get started with social media; which social media platforms make the most sense for your business; how to augment your marketing and business development strategies with these platforms; and how to find relevant followers; fans and friends, hence customers. Social media is where your customers and clients are, so it’s where you need to be no matter how small your presenceTRANSCRIPT
Judy ParisellaChelsea, MA 02150e: [email protected]://www.linkedin.com/in/judyparisella
Leverage Social Leverage Social MediaMediaAs Part of Your Job Search Strategy
Go Through LifeGo Through LifeLike Its ONE Big Like Its ONE Big
Networking EventNetworking EventOnLine OnLine and OfflineOffline
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Who DoesWho DoesYourYour
‘‘on-on-line’ line’ Profile(s)Profile(s)
Matter to most? Matter to most?
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●Born: Stephen Victor Tallarico ●Father of 4; Grandpa to 1●1 of 3 family members that founded Dirico Motorcycles based in NH●Active in bike rallies benefiting ‘Homes for our Troops’, ‘Boston for Africa‘Boston for Africa’, ‘Boston Bruins Foundation’ and others●Designed 2 best selling Hohner harmonicas
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YourYour Social Networks; Social Networks; On-Line Communities andOn-Line Communities and
ON-LINE ReputationON-LINE ReputationMatters more to aMatters more to a
StrangerStranger
Permission Based Stalking
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Consider yourConsider yourON-LINE ReputationON-LINE Reputation
thethe FIRST IMPRESSIONFIRST IMPRESSION
It’s It’s ‘GOTTA’ ‘GOTTA’ COUNT!COUNT!It takes 55 points of It takes 55 points of
direct contact direct contact to change a ‘first impression’
So make it COUNT BIG!So make it COUNT BIG!
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Your NAMEYour NAME
List 4 DESCRIPTIVE words you hope
people would use when they describe you.1.
2.
3.
4.
This list is for your EYES only!
Your NAMEYour NAME
Your NAME
Your NAMEYour NAME
Your NAMEYour NAME
Your NAMEYour NAME
Introduce yourself to someone in the room – you’ll have
just a couple of minutes!
Hand them one of the remaining
cards – they are to add at least ONE word to
the card describing you
– DO NOT RETURN THE CARD TO THE
OWNER – HOLD for end of
exercise pick up!
You’ve got 10 minutes!
First Impression Exercise!
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Agenda
● What is socialsocial mediamedia● Why social media for the job seeker● Identify Your Personal Brand● Determine & prepare for your digital
assets● Which social media platforms to
consider● What to leverage● How to tie them into a
consistent message● Tools | on-line resources
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What is Social Media?
Its about UGC
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A2010Survey
Have you Successfully hired through a social network?
YES 58.1%QQWhy Consider Social Media as Part
of your Digit Resume
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Social Media Predictionsfor Career Development
Reviewing Online identities are becoming as routine as an employer drug test – and the NUMBER 1and the NUMBER 1
‘‘character validating’ character validating’ mediummedium●As a Vetting tool = eliminates an est. 35%●In 2009 CareerBuilder reported 45% of employers used Social Media as background checks
●Grew to 75% 75% in 2010
●100% by 2012100% by 2012http://www.brandcampu.com/
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“Your brand is not what you say it is, it’s what Google says it is.”-Chris Anderson, Editor-in-Chief, Wired Magazine
Know What’s Being Said….. About You
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And it’s NOW what…And it’s NOW what…
&&
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1.Conduct a situational analysis
2.Unearth your personal brand
3.Select your Social Media Platforms
4. Build Your Online Empire/Networks
5. Market Your Brand6. Monitor Your
Reputation
6 Steps to Follow When Getting Started
Dan SchawbelDan Schawbel
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Get Started
1. Conduct a situational analysis
•Know where you stand TODAY
•Determine human capital resources 2. Unearth your
personal brand•Determine your strengths; passion; How others perceive you today; ; and how you and how you want to be perceivedwant to be perceived
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Get Started
3. Select the ToolsSocial media tools should be selected along the lines of three sets of criteria
a. The volume of the social network is an important qualification
b. Credibility of the social network(s) selection
c. The relevancy of the social network
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Build, Market and Monitor Your Personal Brand
4. Build Your Online EmpireCreate/share interesting & relevant content
5. Market Your BrandJoin groups; comment on blogs; speak to organizations etc.
6. Monitor Your ReputationUse rep monitoring tool: http://www.google.com/alerts Leverage the positives – prevent the spreading of the negative
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Before you get started – Do some ‘digital dig’n
●Find out what’s being said about you? Check Google, YAHOO, BING, twitter,
Facebook and pipl●http://socialmention.com●http://www.google.com/alerts●Review your Facebook and MySpace profiles●Remove the questionable content, unntag photos
●Prepare a Photo●Make sure your resume is up to date; and accurate●Have at hand your commendations; certifications; awards, etc
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DEEP DIGITAL Reputation DIVE
http://pipl.com/
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Don’t Let it Overwhelm You – It’s about social capital!
■Select only a few platforms DO THEM WELL!!
■Adopt Best Practices■Link them together■Keep messaging simple | consistent | constant
Once a jobseeker Once a jobseeker realizes they need to realizes they need to
engage in social media; engage in social media; its then time to:its then time to:
Quality Quality over over
QuantityQuantity
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You want to be HeardHeard;
Earn Respect & TrustTrust!
Select the Social Media Platformsthat make the make the most sense most sense for
building your Social Media Resume.
Volume | Credibility | Relevancy
Social Media Platforms in Your Career efforts
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WHY These Platforms?
= 100 million members | Fortune 500 Executives | 170 industries | 200 countries | New member every second
= 500 million active users | 50% sign on daily | 30 Billion pieces of content shared among users monthly
= 142 million daily tweets | 600 million search queries per day| 180 million unique monthly visitors
= 2 billion videos viewed daily | 24 hours worth of video uploaded every minute | User age range 18-55
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Our Social Media Focus – Physical space reference
= Professional business office
= Backyard BBQ; block party, and now - The golf coursecourse
= Time between two train two train stopsstops
= MMovie TheaterAsk yourself; ‘How do I interact in these spaces?’, then create the
appropriate ‘business’ content for that space.
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Create Your Digital Assets– Start with LinkedInGo to: http://www.linkedin.com/home
Once your account is set up –
Adjust your settingssettings BEFORE you do an extensive
build out and/or update of your information
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Go to: http://www.linkedin.com/home
Create/Connect Your Digital Assets– Start with LinkedIn
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Pick up where your paper resume left off. Online resumes can
showcase portfolios, past work, presentations and
endorsementshttp://jobmob.co.il/blog/social-media-job-search-tools/
#ixzz0msQxhNcp
Connect Other Digital Assets to Your LinkedIn Profile
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Showcase: Interests●Recommendations
●Skills, design, etc – the STUFF that makes you special
Build your Online Brand –Apps to your LinkedIn Profile
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Users with complete profiles are 40 times more likely to receive opportunities through LinkedIn.
■A current position ■Two past positions ■Education■Profile summary■A profile photo■Specialties■Min 3 recommendations
Completing Your Profile –What Makes a Profile Complete?
LinkedIn’s Recruitment Solutions forces you to produce a 100%
Completed Profile
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http://resume.linkedinlabs.com/
●Turn your LinkedIn Profile into a beautiful resume in seconds.
●Pick a resume template, customize the content, and print and share the result
Send a LINK vs a PDF or word dochttp://resume.linkedinlabs.com/v799bidq
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LinkedIn as the catalyst to other Social Platforms
and Hiring Mgrs
Example of
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LinkedIn as the catalyst to other Social Platforms and Hiring
Mgrs
Does Michael or Keurig have other Social
Platforms to Follow?
Example of
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Michael’s Groups
Participate in a FLESH
Networking Event that your target
Hiring Mgr is likely to attend
Permission Based Stalking at it’s BEST
Example of
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http://twitter.com/
A MICRO BLOG – 140 Characters Strong
Build and Connect
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Monitor | Listen | Participate
TweetDeck is the leading browser for the real-time and social
web, users connect with Twitter, Facebook, LinkedIn.
TweetDeck shows you everything you want to see at once,
stay organized and up-to-date
TweetDeck TweetDeck lets you lets you listen to conversations listen to conversations involving your Target involving your Target
CompaniesCompanies
http://www.tweetdeck.com/
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http://www.facebook.com/
What will a Prospective Employer
find?Your Groups of interest; Wall
postings; Events you’re
attending, etc.
Consistent MessageConsistent Branding
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Add a Business Page if you’re Consulting or Contracting = It’s a SHOWCASE
Opportunity
Build and Connect
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http://www.youtube.com/
Build and Connect
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•Add the URL to your Add the URL to your signatorysignatory
•Embed into your Embed into your website/social profileswebsite/social profiles
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Not dig'n a Video resume!Then create a HOW TO:
Talent | Hobby | Passion
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Consider a Personal URL
Buy a domain name with free web tools
http://www.godaddy.com/
http://www.bravenet.com/
… or a Free Blogging Site:https://www.blogger.com/
http://wordpress.org/
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Connect Your Digital Assets
RecommendationsRecommendations
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Ways to Connect your Digital Resume Assets
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Consider your email signatory a Marketing Tool
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How to FindFriends | Fans | Followers |
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How to FindFriends | Fans | Followers |
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How to FindFriends | Fans | Followers
Twitter’s Find People option:
Twitter Search:
Twellow: “The Twitter Yellow Pages” :
Twubble: Twubble works by going through your Follower list and then jumping one step further to go through your follower’s Followers to create a brand new list of people for you to follow.
Localtweeps: the leading user-created hyperlocal directory. http://localtweeps.com
MrTweet: An automated system that recommends interesting people for you to follow based on your own Twitter usage.
Twitter Job Search: http://www.twitjobsearch.com/
http://twitter.com/invitations/invite_by_email
http://www.twellow.com/
http://crazybob.org/twubble/
http://mrtweet.com/
http://search.twitter.com/
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Job SearchTwitter Job Search: http://www.twitjobsearch.com/
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1.Conduct a situational analysis
2.Unearth your personal brand3.Select the ToolsSocial media tools should be selected
along the lines of three sets of criteria• Volume• Credibility• Relevancy
4. Build Your Online Empire5. Market Your Brand6. Monitor Your Reputation
RECAP - FIRST Find out what Google is saying about you
THEN …….
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Social Media Tips – How to Find Sharable Content
Find sharable content that you DID NOT create:
●Use a monitoring tool●Leverage Key words
http://www.google.com/alerts●Peanut butter●Teddie peanut butter●Teddy peanut butter
Example:
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TAKE AWAY – Google Alert Tips
● Use quotes ("like this") around a set of words in your query to match them exactly.
● Use site restrict in your query to search within a site (site: nytimes.com or site: .edu).
● Use a minus sign (-) in front of terms in your query that you want to exclude.
● Use a plus sign (+) to match a term in your query exactly as is.
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TAKE AWAYS – Social Media Tipshttp://
www.facebook.com/
htt
p:/
/tw
itte
r.c
om
/
http
://w
ww
.you
tube
.com
/
http://www.linkedin.com/home
Social Media is about NURTURING RelationshipsWhen sharing content remember:
●70% - 80% of posts should be shared content●20% - 30% of posts should be a slight nudge self-promotion touch●ALWAYS credit original content creator
Consider using tinyURL tracking tool:●http://ow.ly/url/shorten-url ●http://bit.ly/
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Judy ParisellaJudy ParisellaChelsea, MA 02150e: [email protected] http://www.linkedin.com/in/judyparisella
www.mojo2go.us http://twitter.com/Mojo2Go http://www.facebook.com/mojo2Go.Community.Civility.Projects
Authorized Online Teddie Peanut Butter RetailerAvailable in All Natural | Organic | w/Flax SeedMade from only the highest grade USA grown peanuts!
YUM!!
Questions? Comments? Curiosities? Other stuff?Send us a note: [email protected]
www.buyteddieonline.comwww.twitter.com/TedPeanutButter www.facebook.com/TeddiePeanutButter