leverage rfid with nfc for better roi - by steve mcrae
DESCRIPTION
Presentation given by Steve McRae, CEO of Merchant360 on April 3, 2012 at RFID Journal LIVE! Conference. Review how people can leverage their knowledge and system of RFID for Near Field Communication technology to produce a better Return on Investment for both RFID and NFC implementations.TRANSCRIPT
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Leverage RFID with NFC for
Better ROI
Steve McRae, CEO
The Guy You Call When You’re Tired of Being Stuck!
Merchant360, Inc.
1(866)998-5252
www.Merchant360.net
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NFC or RFID?
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RFID & NFC SAME BUT DIFFERENT
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The Core of NFC?
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Application Layer
Card Emulation
Bindings Ip, OBEX,…
P2P-LLCP
RTDs & NDEF
NFC Tag Types
RF Transport Layer DIGITAL
18092 DEF 14443-4 15693 Felica
RF Physical Layer ANALOG
18092 14443-A/B 15693 Felica
OTHER
What Can You Leverage?
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Store Ethernet Network
Internet
URL and Port
Mobitranz Switch
Static Counter Mat
Virtual Link between Point of Sale Device and Reader/Writer
In Store Point of SaleIn Store Point of Sale
NOTE: Cellular Option is available when network access is not available
SP4G™
Kiosk Floor Ant 10"x10" Ant
Walkway Ant with directional tracking 20" x 30" Ant
SP4G™ SP4G™
Tablet with Embedded NFC for counter or
kiosk
SP4G™
Client SystemsClient Systems
Why Both?
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Why Both RFID & NFC?
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Quantify ROI
Hardware
Software
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Retention
New Business
Business
Protection
Leverage
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Questions?
Steve McRae, CEO
The Guy You Call When You’re Tired of Being Stuck!
Merchant360, Inc.
1(866)998-5252
www.Merchant360.net
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