leverage ibm's service marketplace to accelerate your cloud project

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  • 2013 IBM Corporation

    Accelerate your Cloud Projects with IBM Cloud Marketplace Limited Preview Greg Sherman 2.24.14

  • 1 1 2013 IBM Corporation

    Please note:

    IBMs statements regarding its plans, directions, and intent are subject to change or withdrawal without notice at IBMs sole discretion.

    Information regarding potential future products is intended to outline our general product direction and it should not be relied on in making a purchasing decision.

    The information mentioned regarding potential future products is not a commitment, promise, or legal obligation to deliver any material, code or functionality. Information about potential future products may not be incorporated into any contract. The development, release, and timing of any future features or functionality described for our products remains at our sole discretion.

    Performance is based on measurements and projections using standard IBM benchmarks in a controlled environment. The actual throughput or performance that any user will experience will vary depending upon many factors, including considerations such as the amount of multiprogramming in the user's job stream, the I/O configuration, the storage configuration, and the workload processed. Therefore, no assurance can be given that an individual user will achieve results similar to those stated here.

  • 2

    We are at an inflection point in the industry Technology is increasingly the most critical driver for business growth

    Card swipe in one store attracts coupons from nearby storeresulting

    in 109% incremental sales lift

    Just-in-time maintenance

    Fast Big Data analysis

    Global aircraft engine manufacturer increases service revenue by

    12%

    Global stock exchange cuts response times of market surveillance algorithms

    by 99% 35%

    in one year using real-time monitoring and proactive fault detection

    while lowering IT resources by

    using a big data analysis platform.

    Mobile customer targeting

  • 3

    Create apps fast and enhance business innovation

    Source: Bain Cloud Platforms Survey, May 2013

    Leaders in Application Development value the strategic impact PaaS can have on their DevOps capabilities

    45% of organizations have shifted to IT project manager and systems architects as primary decision makers

    60% of development projects use cloud services once a developer adopts cloud

    Mobile, Big Data, M2M are the primary use cases for developers using cloud platforms

  • 4

    Innovative Infrastructure with unmatched performance, flexibility and breadth plus complete control.

    Data Center & Pods Standardized, modular hardware configs

    Lower inventory carrying costs Maximize asset utilization and profitability Increase provisioning flexibility Simplify capacity management

    Globally consistent service portfolio Triple Network

    Proprietary network architecture Pod design allows customers grow across multiple racks or rows in the same layer 2/3 domain as needed.

    SoftLayer Infrastructure Management System Bare metal and virtual server provisioning Integrated BSS/OSS Comprehensive network management

    Single-tenant and multi-tenant environments

    Complete control, access, and transparency

    Seamless fault-tolerant, multi-site topography

    Complete portfolio available on-demand in all data centers

  • 5

    IBM Cloud marketplace: Highly integrated cloud experience

    A globally available, highly configurable and trusted set of cloud infrastructure services [SoftLayer] to support a high performance business at scale

    A flexible and secure application development platform that supports the composition and continuous delivery of cloud applications

    Best of breed IBM business applications [code name SmartCloud exchange] opened up as APIs to fuel the creation of powerful new business services

    The speed of cloud with the quality of service you expect from IBM

    Infrastructure Developer Business

    Common Service and API Catalog

  • 6

    Fueling Innovative Cloud Applications Delivery

    Enterprise Clients Matching innovative services to

    enterprise business needs Advanced platforms for rapid

    development and deployment An open ecosystem of trusted IBM

    and partner services Controlled content and visibility of

    usage Consolidated procurement and

    billing through IBM Integrated support model

    Customer Trials Provider Onboarding

    with Trial Services

    Innovative Cloud Services

    Matching innovative services to enterprise business needs

    Advanced platforms for rapid development and deployment

    Market leading cloud infrastructure Complete service monetization and

    lifecycle management Active community of users and

    service providers to fuel innovation and collaboration

    Limited Preview

  • 7

    IBM marketplace Providing IBM and ecosystem cloud services to technical, functional, and business users

    Services Ecosystem IBM marketplace (public or private)

    Purpose Optimized Platforms

    Business Leaders

    Functional Departments

    Data Center Managers

    Cloud Developers

    Cloud Service Providers (ISVs, SIs, MSPs)

    Roles

    SoftLayer Services

    Technical, Functional

    and Business

    Users

    IBM SaaS

    IBM Services

    Partner Services

    by Application Style (SaaS, Compositional / Bluemix, Patterns, Clusters)

    by Industry (Financial Services, Healthcare, ...)

    by Strategy (Mobile, Social, Analytics)

    by Company (custom views)

    Try and buy: Applications, APIs,

    Services

    A Purpose Optimized Cloud Marketplace

  • 8

    IBM Cloud marketplace User Experience

    8

    Instant access to IBM and 3rd party IBM Partner APIs Choice: Languages, Services and Tools Securely connect to and integrate with existing applications and data Self service environment to deploy, scale and monitor applications Securely connect to and integrate with existing applications and data

    One-stop shop for easy-to-implement applications Secure and scalable enterprise-ready solutions for instatnt business value Intuitive user interface and clearly outlined feature set Quick and seamless buying experience

    Unmatched performance for on demand computing requirements Fine-grained configuration options for more control Flexibility and depth to support a wide range rang of cloud implementations Reliable and scalable

    LOB Developers IT Managers

  • 9

    How Will I Find the Right Cloud Services?

    Demonstration

  • 10

    As a Service Provider, How do I Listing My Service?

    Demonstration

  • 11

    What the business wants Whats required

    Monitoring Lifecycle Management

  • 12

    Patterns of Expertise: Proven best practices and expertise for complex tasks learned from decades of client and partner engagements that are captured, lab tested and optimized into a deployable form

    Monitoring Lifecycle Management

    What is a Pattern? The pre-defined architecture of an application For each component of the application (i.e. database,

    web server, etc) Pre-installation on an operating system Pre-integration across components Pre-configured & tuned Pre-configured Monitoring Pre-configured Security Lifecycle Management

    In a deployable form, resulting in repeatable

    deployment with full lifecycle management Delivering superior results:

    Agility: Faster time-to-value Efficiency: Reduced costs and resources Simplicity: Simpler skills requirements Control: Lower risk and errors

    PureApp on Softlayer - beta

  • 13

    Runs apps in any language Built on open standards Provides integration services to your systems of record Designed for mobile Offers built in monitoring DevOps and scalability

  • 14

    IBM Cloud Marketplace Service Provider Program Summary

    Service Provider Program overview The Cloud Service Provider program helps demonstrate Service Providers

    solutions along with the IBM Cloud solutions portfolio to those clients that need to rapidly deliver innovative cloud applications.

    Benefits Your service is offered through IBMs channels Demonstrate how your service can solve real business issues Gain visibility through IBM cloud marketing investments Ability to promote your service with demos, videos, free trials, reviews, etc. Gain insight into how your service is being consumed

    Participate in IBM marketplace Limited Preview Available to qualifying providers and clients Free trial services Non-production workloads

  • 15 15 2014 IBM

    Corporation

    Interested in our Limited Preview(s)?

    Customers apply online

    Register at www.ibm.com/cloudplatform

    and click . To sign up

    Service Providers

    contact Jeannie Kraus at jmkraus@us.ibm.com

    www.ibm.com/cloudplatform

    How to Participate in the BlueMix Beta

    http://www.ibm.com/cloudplatformhttp://www.ibm.com/cloudplatform

  • 16

    Session

    Brand Day and Time Session Title - DRAFT Presenter

    1109 GTS Mon 24 3:45PM Room 115

    Leverage IBM's Service Marketplace to Accelerate Your Cloud Project

    Greg Sherman wgsherm@us.ibm.com

    2440 GTS Tues 10:45 Room 115

    High-Performance Cloud Analytics Platforms for the Enterprise

    John Mullaly kmarthi@us.ibm.com

    2371 GTS Mon 24 11:15AM Room 115

    Cloud Applications and Services on SoftLayer