levelup on facebook
DESCRIPTION
LevelUp your Facebook strategy with peer-to-peer engagementTRANSCRIPT
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Product Marketing
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750MM+ users is unbelievable reach
marketers plan to invest in Facebook
76%* Society of Digital Agencies 2011
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everyone wants to tap this asset
35% describe their 2011 Facebook goal as accumulating more fans.* 2011 Mashable poll
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FickleFans
Growth slowing
High Attrition rate
Likes only
Limited Measurement
Limited success metrics
No performance metrics
Low Engagement
Limited interaction styles
Fleeting conversations
Content decay
No Reputation or Superfans
No influencer identification
No user differentiation
there are challenges. ‘like’ is not enough
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fans are getting fickle
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have abandoned at least one brand on Facebook or Twitter
have either unliked or removed company posts from their Facebook feed.
report being more selective about “liking” a company on Facebook.
91% 81% 71%
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Facebook has not generated returns beyond simple broadcast reach.
The engagement isn’t as high as hoped
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Email Facebook
Click-through rate 11% 1%
Conversion rate 4% 2%
Average facebook impressions per post: 50
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and it’s tough to tell who is who
Customer?Influencer?
Live prospect? Badvocate?
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Marketers want a Facebook solution that drives business results
Deeper Engagement
Richer Analytics
Proven Return
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DEPTH REACH +
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to effectively compete
Engage withyour customers Timely insights
Consistent brand communication
Build loyaltywith superfans
Personalizedcustomer experience
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Uniquely positioned to deliver business results
Community Expertise
RichAnalytics
DeepEngagement
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● Apps interactions encourage repeat visits● Gaming mechanics build brand loyalty● Rank & reputation system spurs involvement
DeepEngagement
● Superfan Identification● Sentiment analysis ● Comparative analysis
RichAnalytics
● Curation preserves high quality content ● Benchmarking and best practices● Enterprise support and scale
Community Expertise
uniquely positioned to deliver business results
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fight content decay
The best and most provoking content can be curated and spotlighted.
Encourages better posting and advances the conversation.
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content with a purpose
Rich meaningful interaction styles such as contest, ideas, Q&A to direct user content and sharing.
Share content across Facebook pages.
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find the superfans
Deep rank and reputation to understand the most important participants and incentivize participants to do the right thing.
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extract intelligence & go deeper
Brings the power of listening to Facebook to have true analytics and the ability to compare against other channels.
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delivering social success to top brands
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About Lithium
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The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets.
The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites.
For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results.
About Lithium
www.lithium.com.
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why Lithium?
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DeepEngagement
Great experiences for your most passionate contributors—
your superfans.
RichAnalyticsRich data for analysis,
benchmarking, and optimizing your social investments.
Driving real business outcomes.
Social Success
www.lithium.com.
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recognized leadership
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Lithium is Number 1 in:
▪ Current offering
▪ Features
▪ Strategy
▪ Clients
November 2010 “The Forrester Wave™: Community Platforms, Q4 2010”
www.lithium.com.
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Lithium Resources
▪ What to Expect from Facebook Whitepaper
▪ Facebook and Beyond Whitepaper
▪ Gartner Magic Quadrant for Social CRM Q3 2011
▪ Forrester Wave for Community Platforms Q4 2010
▪ The Lithium Social Customer Suite• Lithium Community Platforms
• Lithium Social Media Monitoring
• Lithium Customer Intelligence Center
• LevelUp for Facebook