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2010년 5월 28일 SK 마케팅앤컴퍼니 트위터 사내특강 자료입니다.

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  • 1. SK M&C SK marketing & company / / Digital Branding Team Planner2010 05 28

2. , ! 3. @kevin_yoonlee 4. http://twitter.com/kevin_yoonlee 5. Twitter is a real-time information network powered by people all around the world that lets you share and discover whats happening now. . 6. / Kevin Lee ID 7. / ( SKIP) 8. ......??? 9. Officially, social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos, and audio. (Wikipedia) 10. , , , ( ) ? 11. , / (conversation) 12. Technology is shifting the power away from the editors, the publishers, the establishment, the media elite. Now its the people who are in control. , Rupert Murdoch 13. traditional media 14. interactive media 15. social media 16. social media with network growth 17. social media with network explosion 18. A revolution doesn't happen when a society adopts new tools. It happens when society adopts new behaviors.Clay Shirky Author, Consultant, Professor at NYU 19. ! 20. 21. Username (ID) ~ 22. Profile Picture ~ 23. Profile Bio IT. Biomedical Engineer, Medical Doctor, CEO.but also Businessman and Health 2.0 , Evangelist. Writer/Blogger for the Future. / / / / 1 / / / / / / / ... , , , , ,Attorney at law, South Korea //// 24. Following : () (follow) : () , : 100 following , 100 (Timeline) 1,038 Timelinefollowing 25. Followers : following : Followers 0 : 16, 15, 7, 5 followers ? @britneyspears 4,956,665 followers @aplusk 4,948,280 followers 26. Followers : follow 27. Tweet : 140 : : , follow ! ... , unfollow ! 28. RT (Re-Tweet) : : / RT : RT ( , RT ) 29. RT (Re-Tweet) : : / RT : RT ( , RT ) RT (, original tweet ) 30. RT (Re-Tweet) : : / RT : RT ( , RT ) RT (, original tweet ) 31. / (Mention/Reply) : , : @username : Reply 32. / (Mention/Reply) : , : @username : Home @username 33. DM (Direct Message) : follow : , / DM : DM DM 34. DM (Direct Message) : follow : , / DM : DM DM 35. Block : follow ( ?) Report for Spam : , DM 36. (Hashtag) : : ~ (RT & ) : #doosanbears #_ ( ) 37. Tweet RT Mention/Reply Following DM Followers Hashtag 38. Following, Followers ! ? 39. Follow ? (? ?) ( ) , , (?) ( , ) / (, , ) // ( , ) ( ?) 40. (1) Following (Bio ) 41. (2) (#self_intro) 42. (2) (http://selfintro.xguru.net/) 43. (3) (http://koreantweeters.com/) 44. (3) (http://koreantweeters.com/) 45. (3) (http://koreantweeters.com/) 46. (4) We Follow (http://wefollow.com/) 47. (5) (http://twtmt.com/) 48. (6) (http://twitaddons.com/group_follow/) 49. (7) Social Monitoring (http://search.twitter.com/) 50. (8) Social Monitoring Twilert (http://www.twilert.com/) New Follow Following 51. Following, Followers ! ? 52. , 1 , RT(Re-Tweet) (! ~)JUST TWEET IT, MAN~ 53. ? / ( ) ( , ) (2 GMF ) ( poll, , ) ( , , , , ) ( , , , , ) ( , , , TED , , ) ( + TV) (, , , ) (, , , , , , , , , ) RT (Re-Tweet) . . . ~ 54. ~ 55. ~http://news.mk.co.kr/v2/view.php?sc=30000001&cm=&year=2010&no=271166&selFlag=&relatedcode=&wonNo=&sID=501 56. ~ URL (http://bit.ly/) 57. , ~ http://twitpic.com/2r7dle 58. ~ 59. ~ Google RSS 60. ~ Google TV 61. CNN 09 1 5 AM 05:30US Airways Airbus A320 1549Hudson 155 62. 63. 64. , () Twitter 65. ~ ! 66. Following List ~ 67. ~ : RT, Mention/Reply, DM, List, Favorite, URL , / TweetDeck Seesmic HootSuite twtkr 68. ~: RT, Mention/Reply, DM, List, Favorite, URL , / Twitter for iPhone Twitter for Android MoTweet TwitBird twtkr 69. ~: RSS , (PC ) RSS Favorite RSS (Instapaper) (PC ) 70. 105,779,710 registered users (April 2010) 300,000 new users a day60 million tweets per day (May 2010) 71. BRAND BBRANDCBRAND A BRAND E BRAND D Source: Dachis Group 72. Nike LIVESTRONG Tour de France, ITS ABOUT YOU 73. Pepsi Refresh Project 74. Coca Cola Expedition 206 75. Coca Cola Social Media 4 Truths You dont own your brands people do Every day is election day woo the audience constantly Fish where the fish are be where you should be Success revolves around genuine and compelling content 76. 10 ... ? 77. 78. Source: Dachis Group 79. keep in touch with kevin http://twitter.com/kevin_yoonlee http://www.facebook.com/kevinyoonlee http://foursquare.com/user/kevin_yoonlee http://kevinlee.posterous.com http://www.slideshare.net/thisiskevin